Media Relations Storyteller & Content Strategist

Belmont University; Nashville (TN); On-site; USD 52,000 - 76,000; Full time

Job summary

Belmont University in Nashville seeks an energetic PR/Content Specialist to craft compelling stories, press releases, media pitches and digital content as part of the Office of Communications. You will support media relations and content marketing for colleges, programs and people features and help grow earned coverage.

The role requires strong writing, storytelling, SEO awareness, reporter relationship-building and the ability to coordinate across campus while meeting deadlines.

Qualifications

• Must have working knowledge of AP Stylebook.
• Must have computer proficiency, including Word and Excel.
• Must know or have ability to learn blog software, blogging best practices and SEO techniques; Belmont Alerts crisis communications system and website content management system.
• Must be thorough and detail-oriented.
• Must have excellent oral and written communication skills, including ability to write, edit and proofread.
• Must have flexibility to work evenings and weekends.
• An ability to interact constructively with staff and faculty across campus.
• An ability to work effectively and efficiently to meet deadlines.
• An ability to possess effective group dynamic skills.
• Experience working in a fast-paced environment and the ability to respond to high-pressure situations.
• An ability to work effectively with a wide range of constituencies in a diverse community.

Responsibilities

• Build and maintain media lists and reporter relationships for assigned areas.
• Seek content amplification through external and internal outlets, partnering with the content team to discover media opportunities, write press releases and pitch media coverage.
• Develop social media photo, video and graphic assets to support storytelling and amplify messaging.
• Craft compelling, high-quality written and multimedia stories highlighting university colleges, initiatives, programs and individuals.
• Identify and deliver stories that serve recruitment, retention, brand-building and development goals.
• Ensure all content is delivered on time and in compliance with University brand and style guidelines.
• Assist with reactive media inquiries and support crisis or sensitive communications situations, coordinating with the PR & Content team and University spokespeople as needed.
• Conduct keyword research and content gap analysis to inform content strategy in assigned areas.
• Implement on-page SEO best practices, such as optimizing titles, meta descriptions, headings and internal links for priority website pages.
• Collaborate with departments and stakeholders to gather information, seeking to become a lead media relations resource for assigned colleges/initiatives.
• Maintain accurate records in the University's media monitoring platform.
• Keep up-to-date on media relations and content marketing best practices, seeking continuous improvement and ongoing professional development to advance institutional PR results.
• Other duties as assigned.

Skills

AP Stylebook

Word

Excel

Blog software

SEO techniques

Oral and written communication

Education

Bachelor's Degree in Communications, Journalism, English, Public Relations, or related discipline

Tools

Blog platform

CMS

SEO tools

Job description

Belmont University in Nashville seeks an energetic PR/Content Specialist to craft compelling stories, press releases, media pitches and digital content as part of the Office of Communications. You will support media relations and content marketing for colleges, programs and people features and help grow earned coverage.

The role requires strong writing, storytelling, SEO awareness, reporter relationship-building and the ability to coordinate across campus while meeting deadlines.