Media Relations Specialist II - Digital & Editorial

Texas A&M AgriLife Research; College Station (TX); On-site; USD 50,000 - 70,000; Full time

Benefits offered by this job

Health insurance

Paid holidays

Sick leave

Vacation

Retirement plan

Wellness program

Job summary

The Communications Specialist II – Media Relations role at Texas A&M Agrilife Extension Service in College Station leads media outreach, writes press materials, and coordinates digital content across AgriLife Today, key websites, and social channels.

You will collaborate with marketing and communications teams to identify opportunities, craft compelling narratives, monitor media trends, and support crisis communications and events across the Texas A&M AgriLife enterprise.

Qualifications

• Bachelor’s degree or equivalent combination of education and experience.
• Two years of related experience.
• Experience in strategic communications, media relations or social media preferred.
• Ability to multitask and work cooperatively with others.
• Strong verbal and written communication and interpersonal skills.

Responsibilities

• Develop and implement media outreach strategies to secure coverage for initiatives and priorities.
• Monitor media trends and track coverage to assess impact and effectiveness of media relations efforts.
• Cultivate and maintain relationships with journalists and media outlets relevant to the mission and audience.
• Pitch story ideas and manage press releases to maximize media exposure.
• Distribute event advances, stories, and press releases via CMS and Cision.
• Respond promptly to media inquiries and manage day-to-day media requests.
• Support digital communications by aligning media across websites and social channels.
• Disseminate guidelines, best practices, and training across the organization.
• Support key media press events statewide and assist in crisis communications.

Skills

Strategic communications

Media relations

Social media

Multitasking

Verbal communication

Written communication

Interpersonal skills

Organizational skills

Education

Bachelor’s degree

Job description

The Communications Specialist II – Media Relations role at Texas A&M Agrilife Extension Service in College Station leads media outreach, writes press materials, and coordinates digital content across AgriLife Today, key websites, and social channels.

You will collaborate with marketing and communications teams to identify opportunities, craft compelling narratives, monitor media trends, and support crisis communications and events across the Texas A&M AgriLife enterprise.