Media Relations Lead — University News & Impact

NC State University; Raleigh (NC); Hybrid; USD 70,000 - 80,000; Full time

Benefits offered by this job

Medical, Dental, Vision

Flexible Spending Account

Retirement Programs

Paid Time Off & Holidays

Tuition & Academic Assistance

Job summary

NC State University is seeking a Media Relations Manager to lead earned media coverage and build strong relationships with journalists across local, regional, and national outlets.

The role involves partnering with university communicators to identify timely story opportunities, prepare faculty and leaders for interviews, and manage media inquiries with a proactive, strategic approach.

Qualifications

• Post-baccalaureate degree in Marketing, Communications, Public Relations, Journalism, or related field; or a Bachelor’s with equivalent experience.
• Minimum of five to seven years of progressive experience in media relations or communications.

Responsibilities

• Serve as primary day-to-day media contact and connect reporters with NC State experts.
• Develop and pitch stories highlighting research, teaching, and university impact.
• Write pitches, news releases, statements, and talking points in AP style.
• Coordinate media visits and crisis communications as needed.
• Monitor media coverage and compile reports to guide outreach.

Skills

Pitching stories to reporters

Media contacts

Earned media coverage

AP style writing

Crisis communications

Story development

Education

Post-baccalaureate or BA with communications/PR focus

Tools

Video editing

Videography

Media monitoring tools

Job description

NC State University is seeking a Media Relations Manager to lead earned media coverage and build strong relationships with journalists across local, regional, and national outlets.

The role involves partnering with university communicators to identify timely story opportunities, prepare faculty and leaders for interviews, and manage media inquiries with a proactive, strategic approach.