Media Relations Lead – Humanitarian Outreach

Msfcareers; New York (NY); On-site; USD 78,000 - 118,000; Full time

Job summary

MSF USA in New York seeks a Media Officer to secure high-impact US media coverage of our medical humanitarian work. You will develop campaigns, craft press materials, and coordinate with colleagues to boost visibility and public engagement across channels.

The role leads a celebrity and influencer strategy, partners with fundraising teams, and trains spokespeople, ensuring accurate, timely communications that support MSF’s mission to help patients and communities in need.

Qualifications

• Minimum 3–5 years media or public relations experience, preferably with a nonprofit organization or creative agency.
• Bachelor’s degree, or equivalent combination of education and experience.
• Professional knowledge and understanding of media and social media landscape, combined with solid news judgment.
• Familiarity with relationship management with journalists, artists and their representation, and content creators.
• Experience working with multiple teams across different organizational departments.
• Demonstrated track record of generating earned media coverage.

Responsibilities

• Develop tactical media relations plans, build media lists, identify and develop story ideas to pitch to journalists working with US-based media to increase visibility of MSF’s programs, advocacy initiatives, and expertise.
• Execute media plans for specific issues, contexts, or events to keep a US audience informed about MSF’s work.
• Write, edit, and distribute press releases, campaign briefs, talking points, and other communications materials to support media relations and digital campaign plans within established systems and procedures.
• Identify and engage with social creators to build new relationships in support of MSF’s work; encourage engagement on social channels to reach new audiences and broaden awareness.
• Build and maintain relationships with artist agencies and representation for high profile MSF supporters.
• Manage and execute partner relations on campaign projects, leading communications with talent, their representation, and other MSF teams involved.
• Cross Functional Work: Work with MSF major gift officers to support partner communications and donor announcements.

Skills

Media relations

Writing & editing

Communication

Social media

Public relations

Education

Bachelor's degree or equivalent

Job description

MSF USA in New York seeks a Media Officer to secure high-impact US media coverage of our medical humanitarian work. You will develop campaigns, craft press materials, and coordinate with colleagues to boost visibility and public engagement across channels.

The role leads a celebrity and influencer strategy, partners with fundraising teams, and trains spokespeople, ensuring accurate, timely communications that support MSF’s mission to help patients and communities in need.