Media Relations Coordinator

GrowNYC; New York, Northern (NY, KY); Hybrid; USD 70,000 - 85,000; Full time

Benefits offered by this job

Hybrid work arrangement

Full benefits package (medical, dental

Paid time off

Public Service Loan Forgiveness

Job summary

GrowNYC seeks a Media Relations Coordinator to lead digital and social media strategy, content creation, and brand management across all channels in a hybrid setup. You will collaborate with the Advancement Team to amplify campaigns and ensure consistent messaging.

The role includes developing plans, producing multimedia content, and analyzing performance to improve engagement and fundraising outcomes. Requires a Master’s degree and recent social media experience.

Qualifications

• Master’s degree in media management, public relations or related field of study with 6 months of experience in organic social media content development and community management.

Responsibilities

• Develop and execute digital and social media plans and strategy to engage multiple audiences and drive stakeholder engagement across GrowNYC channels.
• Oversee social media content and calendar and amplify GrowNYC’s press coverage.
• Execute paid social media advertising and support fundraising goals with the Advancement Team.
• Plan and create content for publication across digital channels, including short-form video.
• Coordinate with program teams to ensure brand and messaging alignment across campaigns.
• Track KPI and ROI, and adjust strategies to broaden reach and engagement.

Skills

Social media management

Content creation

Analytics

Communication skills

Team collaboration

Education

Master’s degree in media management or PR

Tools

Google Analytics

Adobe Photoshop

Canva

Facebook

Instagram

TikTok

Twitter

LinkedIn

Job description

Description

Organization Information

GrowNYC is a 56-year-old environmental nonprofit organization helping more than 3 million New Yorkers by providing essential services and taking action to make NYC a livable city, one where every person can enjoy a healthier, more sustainable life. GrowNYC Programs include:

• Our network of Greenmarkets and the work of GrowNYC Wholesale ensure that all New Yorkers have access to the freshest, healthiest local food.
• We build and support community and school gardens through volunteer days, technical assistance, training, grants and more.
• We provide 70,000 children each year with programs that provide meaningful interactions with the natural environment.

Media Relations Coordinator (Full-time):

Position Summary

GrowNYC’s Media Relations Coordinator executes social media strategy and policy for GrowNYC. The incumbent is responsible for the organization’s central accounts and providing guidance to the Advancement Team and programs that have a social media presence. In collaboration with the Director of Advancement and Communications Lead, the Media Relations Coordinator will help shape communications strategy on social media, drive community engagement, and protect the organization’s brand, ensuring that GrowNYC’s voice is maintained across all digital channels.

Requirements

Responsibilities (include but are not limited to):

Digital Strategy and Content Creation

• Develop and execute digital and social media communication plans and strategy that is tailored to multiple audiences and amplifies multimedia communications and drives stakeholder engagement across all GrowNYC channels and is designed to influence public opinion.
• Oversee social media content and calendar.
• Ensure that GrowNYC press coverage is amplified through social media and promote GrownNYC’s organization, programs, and services in a timely fashion.
• Execute GrowNYC’s paid social media advertising and conceptualize digital campaigns to support fundraising goals in collaboration with Advancement Team.
• Receive and review internal directives and informational materials to help ensure digital media communications are always informed by and representative of GrowNYC’s current organizational objectives, policies, and goals.
• Plan and create custom communications and content for publication through digital channels in collaboration with various GrowNYC programs. This includes recording and editing short-form video content for social media.
• Interface with corporate sponsors to fulfill sponsorship agreements in collaboration with Corporate Partnerships Lead.
• Oversee and manage the organization’s online presence while maintaining its continuity across digital media platforms and ensuring rollout is according to schedule and drives engagement and brand awareness.

Training and Analytics

• Maintain and improve social media best practices for GrowNYC and help train other communicators on these practices.
• Work directly with other program teams to coordinate the production and publishing of various digital communication platforms: (written, video, audio, photo)
• Build relationships across GrowNYC’s content creators and team members to foster collaboration, ensure message and brand alignment, and increase engagement/reach of our digital efforts.
• Establish KPIs and ensure we are optimizing engagement and broadening the reach of digital marketing/fundraising efforts.
• Track, monitor, and review campaign performance based on data and analytics pertaining to Return on Investment (ROI) and other Key Performance Indicators (KPI).
• Ensure all content on GrowNYC social media channels do not run afoul of GrowNYC's 501c3 status.
• Develop, implement, and share within the organization’s search engine optimization and search engine marketing best practices that drive audience engagement.
• Conduct market research and audience segmentation to increase digital user base, increase brand awareness, and stay up to date on social media trends and practices.
• Conduct robust community engagement and social listening.

Required Qualifications

• Master’s degree in media management, public relations or related field of study and 6 months of experience in organic social media content development and community management as social media coordinator or related occupation.
• Knowledge of media relations and public relations communication practices, ability to develop and distribute media and digital content across social media platforms
• Ability to monitor and analyze digital and social media performance using analytics tools (e.g. Google Analytics or equivalent), proficiency with digital content creation tools (e.g. Adobe Photoshop, Canva or equivalent).
• Proficiency in Facebook, Instagram, TikTok, Twitter, Canva and LinkedIn
• Excellent communication skills, both oral and written
• Proven success in social media campaign planning, management and reporting
• Creative thinker and storyteller who can conceptualize and create content that reinforces brand
• Capability to analyze data and make actionable data driven goals
• Demonstrated high attention to detail and personal organization
• Strong interpersonal skills and collaborative work style
• Self-starting attitude with an ability to problem solve

Ideal Qualifications

• Interest in urban environmental and food systems is a plus
• Working experience with influencer marketing is desired

Physical Requirements

Ability to be seated for long periods of time.

Schedule

This role is required to work 35-40 hours per week, Monday to Friday.

Compensation

This position is full-time, non-exempt with a salary of $75,254 and includes full benefits (medical, dental, vision, life insurance, long-term disability, incentive savings plan, paid time off, Public Service Loan Forgiveness, and potential for parental leave for full-time regular employees who have been employed with GrowNYC for 175 days and FSA programs). The position is not union-eligible/ not a part of the bargaining unit.

Location

This position is a hybrid role, with a minimum of 3 days in the office in our Manhattan office and in the field capturing content at program sites. In-office presence is required every Wednesday.

Applications

Qualified candidates for the Media Relations Coordinator position should submit a cover letter, resume, and three references.

Interviews will take place on a rolling basis. Due to the volume of employment applications received, GrowNYC is unable to respond to each application individually. Applicants will be contacted directly if selected as a candidate. No phone calls or recruiters or recruiting agencies, please.

Application deadline is September 30th, 2026

Contact

GrowNYC

P.O. Box 2327

New York, NY 10272

212-788-7900

For additional information, please see our website: grownyc.org

**Upon tender of offer, GrowNYC expects that the candidate will be available to start the role within a maximum of 21 days.**

GrowNYC is an Aff…