Media Relations Account Supervisor

Hiebing; Madison (WI); Hybrid; USD 75,000 - 95,000; Full time

Benefits offered by this job

Hybrid work flexibility

Health and dental insurance

Paid parental leave

Matching 401(k) and profit sharing

Professional development fund

Job summary

Hiebing, based in Madison, WI, is seeking an Account Supervisor – Media Relations Lead. This senior role involves guiding proactive earned media strategy for high-profile brands, requiring 8+ years of PR experience. The ideal candidate will excel in media relations, possess strong writing capabilities, and manage client relationships effectively. The position allows for hybrid work flexibility, offering benefits such as health insurance, paid parental leave, and a professional development fund.

Qualifications

• 8+ years of experience in public relations, focusing on media relations.
• Proven success in securing earned media coverage nationally or regionally.
• Exceptional writing capabilities, particularly for media-facing content.

Responsibilities

• Lead media relations strategy and execution for clients.
• Develop and execute proactive media relations plans.
• Serve as a trusted media advisor to C-suite clients.

Skills

Media relations expertise

Strategic thinking

Writing and editing

Client counseling

Collaboration

Job description

TheAccount Supervisor – Media Relations Lead inPR, Social & ContentDepartmentis a senior,reporter-facing role responsible for guiding proactive and reactive earned media strategy for some of the agency’s most high-profile brands. This role requires deep media relationsexpertise, strong national and regional reporter relationships, and confident counseling in complex, fast-moving situations.

The ideal candidate brings8+ years of full-time PR experienceand is equally comfortable setting media strategy, pitching top-tier outlets, managingannouncementsandtriagingissues, and rolling up their sleeves toedit andwrite clear, compelling materials. This is a client-facing leadership role that partners closely with senior clients, internal account leads, and cross-functional teams to ensure earned media efforts are strategic, disciplined, and effective.

Duties & Responsibilities

Media Relations Leadership

• Serve as a senior media relations lead for clients, setting earned media strategy aligned to business priorities, brandreputationand campaign goals.
• Owneditor andreporter relationships across key national, regional and trade outlets; proactivelyidentifyopportunities and manage ongoing media engagement.
• Develop and execute proactive mediarelationsplans—including pitching, briefing materials, and story development that driveconsistentearned media coverage.
• Lead preparation for major announcements, brand moments, and executive visibility opportunities, including messaging, press materials, medialistsand outreachstrategy.
• Partner with account leadership to ensure readiness for issues, sensitive topics or reactive inquiries, and support escalation planning as needed.

Story Development

• Lead the creation of high-quality media materials, including press releases, talking points, media briefs, pitches, Q&A documentsand executive bylines.
• Conduct interviews with senior leaders and subject matter experts to extract insights and shape media-relevant narratives.
• Apply strong editorial judgment to refine structure, framing and positioning to maximize media relevance and impact.

Client Counseling & Collaboration

• Serve as a trusted day-to-day media advisor toC-suiteclients, confidently guiding recommendations and explaining media strategy,risksand opportunities.
• Collaborate closely withotherteamsinagencyto ensure earned media aligns with integrated marketing efforts.
• Support team members by providing guidance,feedbackand quality control on media outreach and written materials.
• Stay current on earned media trends, shifting newsroom dynamics, and evolving expectations of reporters and editors.

Job Qualifications

• 8+ years of professional experiencein public relations, with deep, hands-on experience in media relations, preferably in an agency setting.
• Proven success securing earned media coverage and managing reporter relationships at the regional and/or national level.
• Strong strategic instincts paired with excellent executional skills—able to lead strategy while personally owning writing and pitching.
• Exceptional writing and editing ability, particularly for media-facing content.
• Experience counseling senior clients and executives with confidence and sound judgment.
• Comfort managing complex, high-visibility brands where accuracy,consistencyand reputation matter.
• Proven ability to coach and develop junior team memberswith thoughtful guidance and a high bar for excellence.
• Ability to manage multiple priorities in a fast-paced environment and remain calm under pressure.
• Thoughtful, solutions-oriented collaborator who embodies curiosity,accountabilityand aWe Before Mephilosophy.

What Makes Someone Successful Here

• You build on ideas with a “Yes, and” mindset
• You bring curiosity and challenge thinking in a productive way
• You care about both the work and the people behind it
• You hold high standards and take ownership of outcomes

Benefits include: Hybrid work flexibility, health + dental insurance, paid parental leave, matching 401(k) + profit sharing, a professional development fund and many more! This position is a hybrid position.

Work Environment & Eligibility Hybrid role based in Madison, WI (in-office Monday–Wednesday; remote Thursday–Friday). Must be authorized to work in the U.S. without current or future sponsorship.