Media Planning & Strategy Lead

CACI; United States; On-site; USD 65,000 - 137,000; Full time

Benefits offered by this job

Flexible time off

Robust learning resources

Healthcare benefits

Job summary

CACI is seeking a media and strategic communications professional to advance PSYOP, OIE, and influence operations across multi-domain campaigns. You will develop multi-channel media strategies, conduct audience analyses, and drive engagement plans to support mission objectives.

You will join a team delivering advisory, training, and operational support for national security initiatives, with a culture of integrity, flexible time off, and robust learning resources to enable growth and impact

Qualifications

• Bachelor's degree in Communications, Strategic Communications, Marketing, Journalism, Public Relations, Digital Media, or a related field.
• Minimum of 5 years of experience supporting media planning, communication strategy, influence operations, strategic communications, PSYOP, OIE, or related disciplines.
• Demonstrated experience developing and executing multi-channel media strategies supporting operational, communication, or influence objectives.
• Experience conducting audience analysis, media assessments, and information environment analysis to support campaign planning and execution.
• Ability to integrate media strategy with operational planning, communication objectives, and influence activities.

Responsibilities

• Lead the development and execution of media planning and communication strategies that support PSYOP, OIE, and influence objectives.
• Develop integrated media strategies that align operational objectives, target audience analysis, communication channels, and desired behavioral outcomes.
• Conduct audience, media, and information environment assessments to identify opportunities, vulnerabilities, and effective engagement approaches.
• Identify, evaluate, and recommend traditional, digital, social media, broadcast, print, and emerging platforms to maximize audience reach and influence.
• Coordinate with content, creative, cultural, distribution, and operational planning teams to synchronize media activities across campaigns and operations.
• Develop media engagement plans, channel strategies, dissemination approaches, and audience targeting recommendations.
• Assess media consumption habits, information pathways, and audience preferences to optimize message placement and effectiveness.
• Monitor media performance, audience engagement, and campaign analytics to inform adjustments and improve operational outcomes.
• Identify key media outlets, influencers, networks of influence, and communication ecosystems relevant to target audiences and operational objectives.
• Provide strategic media recommendations to leadership, planners, and stakeholders to enhance influence, reach, and operational effectiveness.

Skills

Media planning

Strategic communications

Public relations

PSYOP

OIE

Multi-channel strategies

Education

Bachelor's degree in Communications or related field

Job description

The Opportunity:

Join a team dedicated to advancing national security through innovative irregular warfare and operations expertise. CACI is looking for individuals to join a program that delivers mission-critical advisory, training, and operational support services that help mission partners stay ahead of rapidly evolving global threats. Working across geographic and functional combatant commands, these professionals play a vital role in developing, integrating, and sustaining mission-ready task forces that enhance joint force effectiveness and operational success.

This is an opportunity to contribute to high-impact missions, collaborate with experienced professionals, and support strategic operations that strengthen our nation's defense capabilities around the world. Candidates who thrive in dynamic environments, embrace complex challenges, and are committed to mission excellence will find meaningful opportunities for growth and impact within CACI and on this team.

Responsibilities

• Lead the development and execution of media planning and communication strategies that support PSYOP, OIE, and influence objectives.

• Develop integrated media strategies that align operational objectives, target audience analysis, communication channels, and desired behavioral outcomes.

• Conduct audience, media, and information environment assessments to identify opportunities, vulnerabilities, and effective engagement approaches.

• Identify, evaluate, and recommend traditional, digital, social media, broadcast, print, and emerging platforms to maximize audience reach and influence.

• Coordinate with content, creative, cultural, distribution, and operational planning teams to synchronize media activities across campaigns and operations.

• Develop media engagement plans, channel strategies, dissemination approaches, and audience targeting recommendations.

• Assess media consumption habits, information pathways, and audience preferences to optimize message placement and effectiveness.

• Monitor media performance, audience engagement, and campaign analytics to inform adjustments and improve operational outcomes.

• Identify key media outlets, influencers, networks of influence, and communication ecosystems relevant to target audiences and operational objectives.

• Provide strategic media recommendations to leadership, planners, and stakeholders to enhance influence, reach, and operational effectiveness.

Qualifications

• Bachelor's degree in Communications, Strategic Communications, Marketing, Journalism, Public Relations, Digital Media, or a related field.

• Minimum of 5 years of experience supporting media planning, communication strategy, influence operations, strategic communications, PSYOP, OIE, or related disciplines.

• Demonstrated experience developing and executing multi-channel media strategies supporting operational, communication, or influence objectives.

• Experience conducting audience analysis, media assessments, and information environment analysis to support campaign planning and execution.

• Ability to integrate media strategy with operational planning, communication objectives, and influence activities.

Desired Qualifications

• Master's degree in Strategic Communications, Marketing, International Relations, Information Operations, or a related field.

• Experience supporting Special Operations Forces (SOF), Geographic Combatant Commands (GCCs), Joint Task Forces, or other Department of Defense organizations.

• Active TS/SCI security clearance and demonstrated experience operating within complex, multi-domain information environments.

What You Can Expect:

A culture of integrity.

At CACI, we place character and innovation at the center of everything we do. As a valued team member, you’ll be part of a high-performing group dedicated to our customer’s missions and driven by a higher purpose – to ensure the safety of our nation.

An environment of trust.

CACI values the unique contributions that every employee brings to our company and our customers - every day. You’ll have the autonomy to take the time you need through a unique flexible time off benefit and have access to robust learning resources to make your ambitions a reality.

A focus on continuous growth.

Together, we will advance our nation's most critical missions, build on our lengthy track record of business success, and find opportunities to break new ground — in your career and in our legacy.

Pay Range:

There are a host of factors that can influence final salary including, but not limited to, geographic location, Federal Government contract labor categories and contract wage rates, relevant prior work experience, specific skills and competencies, education, and certifications. Our employees value the flexibility at CACI that allows them to balance quality work and their personal lives. We offer competitive compensation, benefits and learning and development opportunities. Our broad and competitive mix of benefits options is designed to support and protect employees and their families. At CACI, you will receive comprehensive benefits such as; healthcare, wellness, financial, retirement, family support, continuing education, and time off benefits.

The proposed salary range for this position is:

$65,000 - $136,500

CACI is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, age, national origin, disability, status as a protected veteran, or any other protected characteristic.