Media Planner, Senior

CACI International; Fort Meade (MD); On-site; USD 79,000 - 165,000; Full time

Job summary

CACI International in Fort Meade, MD is seeking a Senior Media Planner to join a national-security focused team. The role develops media plans that align with PSYOP, OIE, and influence objectives, spanning traditional and digital platforms to maximize reach and message impact.

You'll analyze audiences, coordinate with content and distribution teams, monitor performance, and provide strategic recommendations to leadership to strengthen mission effectiveness.

Qualifications

• Must hold a TS/SCI clearance with poly.
• Bachelor’s degree in Communications or related field.
• Minimum of 5 years in media planning or related disciplines.
• Demonstrated experience developing multi-channel media strategies and audience engagement plans.
• Experience conducting audience analysis, media assessments, and platform evaluations.

Responsibilities

• Develop media plans aligning PSYOP, OIE, and influence objectives with audience behaviors and priorities.
• Identify and assess traditional, digital, social media, broadcast, print, and emerging platforms.
• Conduct audience and media consumption analysis to optimize channels, timing, and delivery methods.
• Coordinate with content, creative, cultural, and distribution teams to support narratives and outcomes.
• Develop channel selection, placement, and dissemination recommendations based on audience segmentation and objectives.
• Monitor media performance and optimize campaign execution.

Skills

Audience analysis

Media strategy

Multi-channel planning

Public affairs

Education

Bachelor’s degree in Communications

Job description

Job Title: Media Planner, Senior

Job Category: Communications

Time Type: Full time

Minimum Clearance Required to Start: TS/SCI with Polygraph

Employee Type: Regular

Percentage of Travel Required: Up to 25%

Type of Travel: Local

* * *

The Opportunity:
Join a team dedicated to advancing national security through innovative irregular warfare and operations expertise. CACI is looking for individuals to join a program that delivers mission-critical advisory, training, and operational support services that help mission partners stay ahead of rapidly evolving global threats. Working across geographic and functional combatant commands, these professionals play a vital role in developing, integrating, and sustaining mission-ready task forces that enhance joint force effectiveness and operational success.

This is an opportunity to contribute to high-impact missions, collaborate with experienced professionals, and support strategic operations that strengthen our nation’s defense capabilities around the world. Candidates who thrive in dynamic environments, embrace complex challenges, and are committed to mission excellence will find meaningful opportunities for growth and impact within CACI and on this team.

Responsibilities:

• Develop media plans that align PSYOP, OIE, and influence objectives with target audience behaviors, communication channels, and operational priorities.
• Identify and assess traditional, digital, social media, broadcast, print, and emerging platforms to maximize audience reach and message effectiveness.
• Conduct audience and media consumption analysis to determine optimal communication channels, timing, and delivery methods.
• Coordinate with content, creative, cultural, and distribution teams to ensure media strategies support approved narratives and desired behavioral outcomes.
• Develop channel selection, placement, and dissemination recommendations based on audience segmentation and operational objectives.
• Monitor media performance, audience engagement, and platform analytics to evaluate effectiveness and optimize campaign execution.
• Identify key media outlets, influencers, networks of influence, and communication ecosystems relevant to target audiences.
• Support campaign planning by integrating media strategies into operational approaches, communication plans, and influence activities.
• Assess emerging media trends, technologies, and platform capabilities to identify opportunities for enhanced audience engagement.
• Provide media strategy recommendations to leadership and operational planners to improve reach, resonance, and operational effectiveness.

Qualifications:

• Must hold a current Top Secret SCI clearance with a poly
• Bachelor’s degree in Communications, Marketing, Journalism, Strategic Communications, Public Relations, Digital Media, or a related field.
• Minimum of 5 years of experience supporting media planning, strategic communications, influence operations, advertising, public affairs, or related disciplines.
• Demonstrated experience developing multi-channel media strategies and audience engagement plans.
• Experience conducting audience analysis, media assessments, and platform evaluations to support communication objectives.

What You Can Expect:

A culture of integrity.

At CACI, we place character and innovation at the center of everything we do. As a valued team member, you’ll be part of a high-performing group dedicated to our customer’s missions and driven by a higher purpose – to ensure the safety of our nation.

An environment of trust.

CACI values the unique contributions that every employee brings to our company and our customers - every day. You’ll have the autonomy to take the time you need through a unique flexible time off benefit and have access to robust learning resources to make your ambitions a reality.

A focus on continuous growth.

Together, we will advance our nation’s most critical missions, build on our lengthy track record of business success, and find opportunities to break new ground — in your career and in our legacy.

Pay Range :

There are a host of factors that can influence final salary including, but not limited to, geographic location, Federal Government contract labor categories and contract wage rates, relevant prior work experience, specific skills and competencies, education, and certifications. Our employees value the flexibility at CACI that allows them to balance quality work and their personal lives. We offer competitive compensation, benefits and learning and development opportunities. Our broad and competitive mix of benefits options is designed to support and protect employees and their families. At CACI, you will receive comprehensive benefits such as; healthcare, wellness, financial, retirement, family support, continuing education, and time off benefits.

$78,700 - $165,200

CACI is anEqualOpportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, age, national origin, disability, status as a protected veteran, or any otherprotectedcharacteristic.