Media Planning Manager

Citi; New York (NY); On-site; USD 130,000 - 195,000; Full time

Benefits offered by this job

Medical, dental & vision coverage

401(k)

Paid time off

Job summary

Citi is seeking an experienced media planning professional in New York to lead end-to-end campaigns, leveraging first-party data and Citi Commerce capabilities. You will shape audience strategies, allocate budgets across channels, and drive performance while collaborating with Sales, Ad Ops, Analytics, and Product teams.

The role emphasizes translating advertiser objectives into actionable plans, optimizing campaigns for ROAS and engagement, and shaping scalable planning processes for speed and

Qualifications

• 6–10 years of experience in media planning or advertising.
• Experience building and launching campaigns from brief through launch.
• Experience integrating media plans aligned to advertiser goals and Citi Commerce capabilities.
• Experience with audience strategies leveraging first-party data.
• Experience managing budget allocation models and channel mix strategies.
• Experience generating performance-driven insights informing targeting and optimization.

Responsibilities

• Develop end-to-end media plans including audience strategy, budget allocation, channel mix, and flighting.
• Leverage Citi’s first-party data to build targeted audience strategies and drive campaign performance.
• Translate advertiser objectives into clear media recommendations and plans.
• Partner with Sales and Account teams to support pre-sale strategy and client presentations.
• Collaborate with Ad Operations, Analytics, and Product to ensure campaigns are feasible and optimized.
• Monitor campaign performance and refine plans to improve KPIs (e.g., ROAS, conversion, engagement).
• Articulate planning rationale, expected performance, and optimization strategies in client conversations.
• Contribute to building and standardizing planning processes (audience sizing, inventory validation, planning workflows).
• Support test-and-learn initiatives and proof-of-concept campaigns to validate Citi Commerce capabilities.
• Develop strategies for active campaigns and new business opportunities, including outreach planning.
• Assess risk with emphasis on Citi's reputation and compliance.

Skills

Media planning

Advertising

Audience strategies

First-party data

Budget allocation

Campaign flighting

Analytics

Cross-functional teamwork

Education

Bachelor's degree in Marketing/Business

Master's degree preferred

Tools

Programmatic platforms

Analytics platforms

Job description

Responsibilities

• Develop end-to-end media plans, including audience strategy, budget allocation, channel mix, and flighting
• Leverage Citi’s first-party data to build targeted audience strategies and drive campaign performance
• Translate advertiser objectives into clear, actionable media recommendations and plans
• Partner with Sales and Account teams to support pre-sale strategy and client presentations
• Collaborate closely with Ad Operations, Analytics, and Product to ensure campaigns are feasible, properly executed, and optimized
• Monitor campaign performance and refine plans to improve outcomes against KPIs (e.g., ROAS, conversion, engagement)
• Articulate planning rationale, expected performance, and optimization strategies in client-facing conversations
• Contribute to building and standardizing planning processes (e.g., audience sizing, inventory validation, planning workflows)
• Support test-and-learn initiatives and proof-of-concept campaigns to validate Citi Commerce capabilities
• Develop strategies for both active campaigns and new business opportunities, including outreach planning
• Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency.

Qualifications

• 6–10 years of experience in media planning, advertising, or commerce media environments
• Strong experience building and executing campaigns from brief through launch
• Experience integrating media plans aligned to advertiser goals and Citi Commerce capabilities
• Experience with audience strategies and segmentation recommendations leveraging first-party data
• Experience managing budget allocation models, channel mix strategies, and campaign flighting plans
• Experience generating performance-driven insights informing targeting, media mix, and optimization
• Experience with scalable planning frameworks and processes to improve speed and consistency

Education

• Bachelor’s/University degree, Master’s degree preferred (Highly preferred Bachelor’s degree in Marketing, Business, or related field)

This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.

Required Skills & Expertise

• Proven ability to develop high-performing media plans across digital channels
• Strong understanding of the digital advertising ecosystem (e.g., programmatic, owned & operated, audience targeting)
• Familiarity with commerce media networks and first-party data activation
• Ability to translate data and insights into clear planning recommendations
• Strong analytical skills with experience optimizing toward KPIs such as ROAS, conversion, and engagement
• Experience collaborating across cross-functional teams in fast-paced environments
• Strong communication skills, including the ability to support client-facing conversations
• Problem-solving mindset with the ability to manage multiple priorities and deadlines

Job Family Group

Marketing

Job Family

Advertising, Branding and Media

Time Type

Full time

Primary Location

New York New York United States

Primary Location Full Time Salary Range

$129,840.00 - $194,760.00

Citi offers competitive employee benefits, including: medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays. For additional information regarding Citi employee benefits, please visit citibenefits.com. Available offerings may vary by jurisdiction, job level, and date of hire.

Most Relevant Skills

Please see the requirements listed above.

Other Relevant Skills

For complementary skills, please see above and/or contact the recruiter.

Anticipated Posting Close Date

Oct 28, 2026

Automated Processing and AI

We use automated processing, including artificial intelligence, for our legitimate business interests (or our reasonable and appropriate business purposes) to identify and align the candidate's skills and abilities with a specific job opening. Additionally, if you so choose, or consent, we can match your skills and abilities to other suitable roles at Citi.

Importantly, all our hiring processes and decisions, including determining your suitability for a role, are conducted, checked, and decided by individuals. Our automated processing and AI do not involve relying on automatic or autonomous decision-making. Please refer to any Jurisdictional Considerations, with specific provisions for your country (where relevant) for further details.

Citi is an equal opportunity employer, and qualified candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law.

If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review Accessibility at Citi. View Citi’s EEO Policy Statement and the Know Your Rights poster.