Media Planning Lead — Campaigns & Buying

Adelphi Group; Boston (MA); On-site; USD 81,000 - 99,000; Full time

Job summary

Omnicom is seeking a Media professional in Boston to execute campaigns and oversee components of larger initiatives within MediaHub WW’s media planning and buying function. The role emphasizes applying specialized knowledge to deliver effective outcomes, overseeing daily activities of team members when needed, and ensuring optimized spend through targeted placements.

Develops promotion production plans, budgets and forecasts based on past results, updates with new data and monitors results to

Responsibilities

• Utilizes established specialized knowledge to execute tasks and lead smaller projects or components of larger initiatives.
• Develops promotion production plans, budgets and forecasts based on past results, updating them based on new data and monitoring results to determine campaign effectiveness.
• Negotiates and purchases advertising placements on behalf of an organization in alignment with the advertising campaign plan. Ensures campaigns are targeted to the appropriate audiences and tracks reach for optimized spend.

Job description

Omnicom is seeking a Media professional in Boston to execute campaigns and oversee components of larger initiatives within MediaHub WW’s media planning and buying function. The role emphasizes applying specialized knowledge to deliver effective outcomes, overseeing daily activities of team members when needed, and ensuring optimized spend through targeted placements.

Develops promotion production plans, budgets and forecasts based on past results, updates with new data and monitors results to