Cadillac Assistant Integrated Marketing Manager

General Motors; Denver (CO); On-site; USD 106,000 - 141,000; Full time

Job summary

General Motors is seeking an Assistant Integrated Marketing Manager for Cadillac to plan and execute advertising campaigns across digital, print, broadcast, and social channels. You will support the Advertising Manager, collaborate with internal and external teams, and ensure timely, on-budget delivery that aligns with brand objectives.

This remote role requires strong communication, project management, and analytical thinking to contribute to Cadillac's retail strategy and branding efforts.

Qualifications

• Bachelor's degree in a relevant field.
• Minimum 5 years of marketing or advertising experience.
• Strong project management abilities with attention to detail and organization.
• Excellent written and verbal communication skills.
• Proficiency in advertising platforms, digital marketing tools, and analytics software.
• Creative thinking with a strong understanding of branding and visual communication.
• Ability to work collaboratively in a fast-paced environment and manage multiple priorities.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.

Responsibilities

• Assist in planning, creation, and execution of advertising campaigns across digital, print, broadcast, and social media.
• Oversee day-to-day management of advertising projects, timelines, budgets, and POs.
• Collaborate with Brand Strategy and agencies to develop ad creative strategy consistent with Cadillac tone and brand objectives.
• Review inbound creative assets for Brand Guidelines and Viz Identity compliance.
• Conduct market research to identify target audiences, trends, and competition.
• Coordinate with vendors to ensure smooth execution of advertising activities.
• Assist in managing advertising budget, track expenditures, ensure cost-effectiveness.
• Ensure compliance with legal standards and brand guidelines.
• Provide administrative support and maintain project documentation.
• Partner with agency teams to define deliverables and schedules.
• Track talent, music, and licensing rights.
• Adhere to GM processes within team and partners.
• Authorize purchase orders and monitor campaign budgets.
• Verify briefs align with budget and approvals.
• Some after-hours and weekend work may be required.

Education

Bachelor's Degree

5 years of marketing/advertising experience

Tools

Advertising platforms

Analytics software

Job description

Job Description

The Cadillac Assistant Integrated Marketing Manager is responsible for planning and execution of advertising projects, activities and channels used to reach luxury target consumers. The Assistant Integrated Marketing Manager is a key role within the Global Brand Strategy organization and collaborates with internal (product marketing, brand strategy, performance, CRM, social, Design) and external (Ad agencies and vendors) teams to ensure Advertising deliverables and assets are executed on time, within budget, meet strategic business outcomes & brand objectives, and aligned consistently across channels.

You will support the Advertising Manager in the development and execution of marketing campaigns and branded content across various platforms. This role requires strong communication and decision-making skills, creativity, project management skills, and analytical thinking to effectively contribute to the Cadillac advertising brand and retail strategy.

KEY RESPONSIBILITIES/ACCOUNTABILITIES:

• Assist in the planning, creation, and execution of advertising campaigns, including digital, print, broadcast, and social media, ensuring content is inclusive and resonates with target audiences
• Oversee the day-to-day management of advertising projects, ensuring timelines are met, budgets are adhered to, POs are created and managed, and goals are achieved
• Work closely with Brand Strategy and agencies to develop compelling ad creative strategy, copy, visuals, and other content that aligns with Cadillac tone of voice and brand objectives
• Support the review of inbound creative assets to ensure Brand Guidelines and Viz Identity compliance
• Conduct research to identify target audiences, market trends, and competitor activities, providing insights to inform advertising strategies
• Liaise with external vendors, such as ad agencies, printers, and production companies, to ensure smooth execution of advertising activities
• Assist the Brand Campaign Lead in managing the advertising budget, tracking expenditures, and ensuring cost-effective use of resources
• Ensure all advertising materials comply with legal standards, industry regulations, and brand visual identity guidelines
• Provide administrative support to the Advertising Manager, including scheduling meetings, preparing reports, and maintaining project documentation
• Partner with agency Project Management/Account teams, to lead the definition of deliverables and project schedules
• Track and manage talent, music and licensing rights
• Implement and adhere to GM process and enforce it within the team and agency partners
• Oversee and authorize purchase orders (POs) as part of managing marketing campaigns
• Monitor and uphold project budgets to ensure financial adherence and efficiency
• Verify that project briefs are approved and align with budget
• You will be required to work some after-hours and weekends when asked upon

ESSENTIAL QUALIFICATIONS/REQUIREMENTS:

• Bachelor's Degree required
• 5 years of marketing or advertising experience required
• Strong project management abilities with attention to detail and organization
• Excellent written and verbal communication skills
• Proficiency in advertising platforms, digital marketing tools, and analytics software
• Creative thinking with a strong understanding of branding and visual communication
• Ability to work collaboratively in a fast-paced environment and manage multiple priorities
• Strong analytical skills with the ability to interpret data and make data-driven decisions, coupled with a commitment to continuous learning and improvement
• Experience with both traditional and digital advertising channels

Compensation:

The compensation information is a good faith estimate only. It is based on what a successful applicant might be paid in accordance with applicable state laws.

• The salary range for this role is ($105,600 - $140,700). The actual base salary a successful candidate will be offered within this range will vary based on factors relevant to the position.
• Bonus Potential: An incentive pay program offers payouts based on company performance, job level, and individual performance.
• Benefits: GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more.

LI-MO1

GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1, etc).

This role is based remotely, but if the selected candidate lives within a specific mile radius of a GM hub, they will be expected to report to the location three times a week {or other frequency dictated by your manager}.

This job may be eligible for relocation benefits.

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Our Company

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https://search-careers.gm.com/en/how-we-hire/

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