Media Planner

Fingerpaint Group; Cedar Knolls (NJ); On-site; USD 50,000 - 70,000; Full time

Job summary

Fingerpaint Group, based in Cedar Knolls, NJ, is looking for a media specialist to develop and manage comprehensive marketing campaigns. You will analyze spending and provide insights for optimizing ad effectiveness while collaborating with various teams.

The ideal candidate has a Bachelor's degree in marketing, with at least 2-3 years of experience, and is proficient in media math and digital marketing strategies. Join us in building a diverse team committed to inclusivity.

Qualifications

• 2-3+ years relevant experience and/or Bachelor's degree in digital marketing, marketing, business, or related field preferred.
• Understanding of digital marketing and/or media landscape.
• Competency in media math, financial terminology, and media buying terms.

Responsibilities

• Develop comprehensive omnichannel media campaigns to meet client goals.
• Manage media project deliverables on time and within budget.
• Analyze campaign performance and identify optimization opportunities.

Skills

Digital marketing understanding

Media buying knowledge

Media math competency

Strong organizational skills

Education

Bachelor’s degree in marketing or related field

Tools

MediaOcean buying platform

Comscore

DoubleClick

Job description

About Fingerpaint Marketing

Reset your expectations of a health and wellness agency. From our inception, Fingerpaint has been driven by an unstoppable collective spirit of possibility. It’s that curiosity that’s at the heart of everything we do. From our legendary people-first culture to the hundreds of Fingerpainters who define us, we’ve reimagined what it means to be a healthcare and wellness advertising agency. Here, creativity happens naturally—we attract top talent and give them a space to grow and collaborate.

Description

The Media team is responsible for developing comprehensive omnichannel media campaigns to meet client goals. This includes media channel strategy, tactical recommendations, including RFP development, and projections analyses to determine spend by channel and by tactic. The media team gathers target audience insights from research tools and media partner insights, including consumption habits, channel preference, etc. and collaborates with account, strategy and creative teams to ensure that media strategies are properly integrated within larger marketing programs and creative executions.

Duties And Responsibilities

• Understands media goals, objectives, and strategies for ad campaign
• Understanding of the brands, media channels, and competitive landscape
• Begins to own specific media projects by being responsible for on-time deliverables on-budget campaigns, and quality assurance of all ad placements in market
• QAs all deliverables developed by associate, including MBA/flowchart, memo, management of planning and buying tools, creative needs, nomenclature, and trafficking request form
• Responsible for the development of reporting insights, assists in performance campaign analysis, and identifies optimization opportunities
• Seeks to understand the project strategy and gain competitive knowledge
• Shares partner updates and relevant industry news with the team to facilitate discussion
• Develops strategic relationships with internal counterparts across digital strategy, PM, account, creative, etc
• Strong written and verbal interaction with internal teams and contributes to presenting recommendations both internally and externally
• Well versed in vendor landscape, contributes to agency POVs, evaluates publisher proposals for completion, accuracy, relevance, and potential inclusion
• Develops expertise in cross-channel media tools (e.g., Comscore @ plan, SRDS, DoubleClick, etc)

Job Requirements

• 2-3+ years relevant experience and/or Bachelor’s degree in digital marketing, marketing, business, or related field preferred
• Understanding of digital marketing and/or media landscape
• Competency in media math, financial terminology, and media buying terms and conditions
• Knowledge of media research tools (audience insights, competitive creative/spend)
• Experience with cross-channel media tools (e.g., Comscore @ plan, SRDS, DoubleClick, etc)
• Strong organizational skills and attention to detail
• Ability to multitask in a fast-paced environment
• Familiarity with MediaOcean buying platform
• Team player willing to build relationships across internal counterparts as well as with outside vendors.

We are dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role but your experience doesn’t align perfectly, we encourage you to apply anyway. Fingerpaint Group provides equal employment and affirmative action opportunities to all applicants and employees. We are proud to recruit qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status, or citizenship status.