Media Optimization & Analytics Specialist

North Eastern Services; Colorado Springs (CO); On-site; USD 32,000 - 37,000; Full time

Benefits offered by this job

401k + employer match

Medical, Dental, Vision

Life and short-term disability (100% 3

Voluntary long-term disability

EAP

9 paid holidays

PTO, Floating Holiday, VolunteeringDay

Education reimbursement

Employee referral program

Employee recognition program

Job summary

Vladimir Jones in Colorado Springs or Denver seeks an Optimization Specialist to coordinate multiple campaigns across PPC, Display, Video and Social. You will translate data into actionable insights while supporting media planning in a fast-paced Integrated Media & Data Team.

The role requires a Bachelor's degree and familiarity with Google Ads, GA4, and Meta, plus Excel and MS Office skills. Hybrid schedule with office bases in Denver or Colorado Springs, CO.

Qualifications

• Bachelor's degree in advertising, communications, journalism, business or data sciences.
• Certification in Google Ads, GA4, Meta or similar analytics tools.
• Comfortable analyzing data sets and providing insights.
• Basic level of Excel knowledge.
• Proficient in Microsoft Office or Google applications.

Responsibilities

• Execute paid programs across PPC, Display, Video, Audio, Print, OOH and Social, and optimize live campaigns in real-time.
• Obtain inventory availability, cost estimates and/or media kits from partners and platforms.
• Manage budgets, timelines and pacing for multiple ad platforms.
• Communicate deadlines and creative requirements of the media plan and buy to teams.
• Enter media schedules into VladTracker (proprietary) workflow system and Campaign Manager for the traffic of ads.
• Assist in resolving media invoices and schedule updates for payment or client billing.
• Become familiar with all media buying and research software tools within the agency.
• Maintain resource and media files.
• Conduct and compile research for client reports by providing insight and analysis on raw campaign data.
• Assist Integrated Planners or other subject matter experts in execution of plans and contracts.
• Demonstrate strong problem-solving abilities and foster innovative solutions.
• Maintain appropriate and responsive working relationships with media suppliers/partners and internal teams.

Skills

Analytical thinking

Communication skills

Education

Bachelor's degree in advertising/communications/business/data sciences

Tools

Google Ads

GA4

Meta

Excel

Microsoft Office

Job description

Vladimir Jones in Colorado Springs or Denver seeks an Optimization Specialist to coordinate multiple campaigns across PPC, Display, Video and Social. You will translate data into actionable insights while supporting media planning in a fast-paced Integrated Media & Data Team.

The role requires a Bachelor's degree and familiarity with Google Ads, GA4, and Meta, plus Excel and MS Office skills. Hybrid schedule with office bases in Denver or Colorado Springs, CO.