Media Marketing Manager

Centene Corporation; Missouri; Hybrid; USD 88,000 - 158,000; Full time

Benefits offered by this job

Health insurance

401K

Stock purchase plans

Tuition reimbursement

Paid time off

Job summary

Centene Corporation is seeking a senior paid media leader to drive the strategy for its product lines. This role leads all paid media activities, shapes budgets, and partners with agencies and internal teams to optimize campaigns and ROI.

You will build annual plans, drive testing, and deliver clear performance insights. Remote work is supported nationwide with up to 10% travel; a Bachelor's in Marketing and 5+ years cross-channel media experience are required.

Qualifications

• Bachelor's Degree in Marketing or related discipline.
• 5+ years cross-channel media experience.
• Experience negotiating digital advertising deals.
• Remote work within the United States with travel up to 10%.

Responsibilities

• Lead all aspects of paid media for assigned products and lines of business.
• Develop and manage annual paid digital marketing budgets across channels.
• Collaborate with agencies, publishers, and internal teams to meet KPI goals.
• Provide performance analysis and insights to inform future strategies.
• Identify roles, responsibilities, and ways of working in a matrix organization.

Skills

Paid media

Budget management

Agency liaison

Cross-functional collaboration

Performance reporting

Education

Bachelor's degree in Marketing

Job description

You could be the one who changes everything for our 28 million members. Centene is transforming the health of our communities, one person at a time. As a diversified, national organization, you’ll have access to competitive benefits including a fresh perspective on workplace flexibility.

Position Purpose:
Lead & steward the paid media strategy for assigned product and line of business activities. Drives a cohesive media strategy to support the marketing team's needs at the local, state, and/or national level, builds capabilities to ensure best‑in‑class media planning and buying practices, manages and optimizes test and learn initiatives and drives innovation across the media ecosystem.

• Lead all aspects of a paid media for assigned product and line of business activities.
• Develop and manage annual paid digital marketing budget across multiple paid channels to ensure optimal performance and positive ROI.
• Liaise with agency partners and publisher partners for all things paid media.
• Collaborate with cross-functionally with brand teams, research, analytics, consumer insights, finance, product to understand objectives, provide strategy, and implement paid media plans to ensure media campaigns achieve KPI goals.
• Build annual and quarterly marketing plans that accelerate business goals (awareness, retention and member growth).
• .Find opportunities to improve marketing efficiency through better audience segmentation, lifecycle nurture programs, marketing techniques, and processes.
• Provide consistent and actionable performance analysis, reporting, and insights that feed back into future strategies and share with key leaders throughout the organization.
• .Identify roles/responsibilities and key stakeholders and develop of ways of working within a matrix organization.
• Performs other duties as assigned.
• Complies with all policies and standards.

Education/Experience:
Bachelor's Degree in Marketing, related discipline, or equivalent experience required
5+ years cross‑channel media experience, including experience with strategic partnerships, structuring and negotiating business deals in digital marketing/advertising industry required

This position is remote within the United States with 10% travel as needed required.

Pay Range: $87,700.00 - $157,800.00 per year

Centene offers a comprehensive benefits package including: competitive pay, health insurance, 401K and stock purchase plans, tuition reimbursement, paid time off plus holidays, and a flexible approach to work with remote, hybrid, field or office work schedules. Actual pay will be adjusted based on an individual's skills, experience, education, and other job‑related factors permitted by law, including full‑time or part‑time status. Total compensation may also include additional forms of incentives. Benefits may be subject to program eligibility.

Centene is an equal opportunity employer that is committed to diversity, and values the ways in which we are different. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or other characteristic protected by applicable law.

Qualified applicants with arrest or conviction records will be considered in accordance with the LA County Ordinance and the California Fair Chance Act