Media Investment Specialist

Butler/Till; United States; On-site; USD 44,000 - 62,000; Full time

Job summary

A leading company is seeking a Publisher Direct Specialist to manage digital campaigns and vendor relationships. This role requires strong communication and analytical skills, along with a Bachelor's degree in relevant fields. The ideal candidate will have experience in media buying and a passion for optimizing campaign performance. Join a collaborative team dedicated to delivering exceptional results for clients.

Benefits

Medical insurance

Vision insurance

401(k)

Paid paternity leave

Paid maternity leave

Qualifications

• Minimum of 2+ years managing direct to publisher digital campaigns.
• Familiarity with MediaOcean or comparable media buying software.

Responsibilities

• Develops tactical recommendations backed by data.
• Leads agency RFP process and manages campaign activation.
• Monitors spend and delivery pacing, ensuring campaigns run correctly.

Skills

Communication

Collaboration

Problem Solving

Math Skills

Education

Bachelor’s degree in Marketing

Bachelor’s degree in Advertising

Bachelor’s degree in Communications

Bachelor’s degree in Business

Tools

MediaOcean

Microsoft Office

Google Campaign Manager

PowerBI

Wrike

Job description

1 week ago Be among the first 25 applicants

Direct message the job poster from Butler/Till

Recruiting and Talent Professional at Butler/Till

At Butler/Till, we take immense pride in our independent, women-owned and led status, our unwavering commitment to a purpose-driven approach, and our unique structure as a 100% employee-owned company.

SUMMARY

The Publisher Direct Specialist/Media Investment Specialist is becoming autonomous in the day-to-day building of tactical recommendations, activation, and campaign stewardship. Individuals in this role are deepening the skills needed across all facets of the workflow to deliver accurate, timely, and on strategy deliverables. This individual is demonstrating strong communication and collaboration skills while developing a track record of building solid vendor relationships. Publisher Direct Specialists are beginning to keep a pulse on industry trends, supporting process improvement initiatives, and deepening experience across a variety of tactics. Individuals in this role may be called upon to support training more junior team members on core processes and elements of the work. Prior experience in an agency environment is preferred.

KEY OUTCOMES & RESPONSIBILITIES

Key Outcome: Develops best-in-class tactical recommendations backed by data, aligned to client’s objectives and measurement requirements with oversight from senior team members.

Key Responsibilities:

• Builds a partner consideration set, growing knowledge of partner offerings and how they tie to campaign objectives to generate a recommendation yielding the best possible return with oversight from senior team members
• Leads agency RFP process, including but not limited to development of templates & inputs, sending of RFPs, reviewing responses, seeking proposal revisions, and negotiating various aspects of programs with oversight from senior team members as needed
• Deepening understanding of various potential targeting strategies, placement options, historical performance, and buying means (e.g., direct insertion order vs. programmatic private marketplace deals) and beginning to apply this knowledge to build robust, well though-out recommendations
• Identifies and brings forward new ideas and partners throughout the year to support test-and-learn strategies
• Clearly articulates needed assets, tagging requirements, and creative best practices for campaign success across all proposed partners
• Acts as primary point of contact between our media partners and Butler/Till’s planning, analytics, and account teams.

Key Outcome: Activates assigned campaigns accurately with limited oversight, demonstrating a growing ability to manage all activation steps from order entry to trafficking to ensure a successful, timely launch.

Key Responsibilities:

• Understand all aspects of order creation and partner acceptance, aligned to Agency processes
• Learns the vendor contract review process, ensuring accurate media details and serving a conduit between B/T key stakeholders and media vendor with oversight from senior team members
• Learns to facilitate partner development of custom digital creative assets, acting as a conduit between internal and external stakeholders, managing timeline expectations, and addressing challenges through the process, as needed with support from senior team members
• Sends tags to partners, and works collaboratively, internally and externally, to troubleshoot challenges as needed with limited support from senior team members
• Ensures campaigns launched correctly and on time, collecting needed screenshots or other proof of performance

Key Outcome: Maintains a high standard of accuracy in stewarding campaigns, ensuring all campaigns are running as expected, increasing autonomy in problem solving when an issues arises.

Key Responsibilities:

• Ensures insertion orders are accurate at all times and have needed partner approvals
• Actualizes and reconciles invoices each month, in a timely manner
• Regularly monitors spend and delivery pacing, ensuring campaigns are running correctly, proactively addressing challenges as needed with support from senior team members

Key Outcome: Learning to manage high-performing campaigns that meet or exceed performance benchmarks, while identifying opportunities to drive further improvement with support from senior team members.

Key Responsibilities:

• Deepening understanding of campaign KPIs, metrics, performance benchmarks, and their corresponding data sources, inclusive of third-party providers, for all partners in purview
• Deepening understanding of available optimization levers for direct to publisher programs, collaborating with partners to identify opportunities for continued performance improvement
• Leads QA of dashboards and other reporting deliverables as needed
• Strengthening exploratory data analysis skills, showcasing a growing ability to work with various datasets and sources to develop meaningful campaign insights
• Collaborates internally and externally to ensure partners provide timely and accurate reporting and/or data transfers, as needed

Key Outcome: Represents the Publisher Direct team internally and externally in the day-to-day management of client campaigns, proactively communicating and setting a standard for collaboration.

Key Responsibilities:

• Collaborates across functional teams to refine the approach based on an understanding of client objectives, goals and known barriers with support from senior team members
• Consistently provides timely responses to internal and external inquiries, providing proactive updates on open tasks and projects
• Maintains and cultivates strong relationships with external vendors and internal cross-functional colleagues
• Learning to solve problems of varied complexity; consistently bringing forward potential solutions with senior team members for discussion and implementation

Other Responsibilities:

• May need to perform other responsibilities and tasks as requested
• May be called upon to train junior and new team members on select Agency processes for activation, stewardship, and reporting and navigating day-to-day responsibilities in the work
• May be called upon to lead process improvement initiatives, ensuring Agency processes are up to date and reflect current standards of work
• May be called upon to develop thought leadership materials (e.g., white papers, POVs, internal updates) to share pertinent vendor and industry updates and recommendations on next steps

QUALIFICATIONS

• REQUIRED QUALIFICATIONS EDUCATION: Bachelor’s degree in Marketing, Advertising, Communications, Business, or equivalent work experience
• EXPERIENCE: Minimum of 2+ years of experience managing direct to publisher digital campaigns across display, custom digital programs, and/or online video
• Familiarity working in MediaOcean (Prisma) or comparable media buying software
• Proficient in Microsoft Office programs, Outlook, Excel, PowerPoint, and Word
• Self-starter able to seek new opportunities or projects, and lead from start to finish
• Ability to autonomously think around problems and identify potential solutions
• Strong written and verbal skills
• Demonstrates strong math skills and building knowledge of media math fundamentals
• PREFERRED QUALIFICATIONS Familiarity with Google Campaign Manager or comparable
• Familiarity with DoubleVerify or comparable
• Familiarity with print and out of home tactics
• Familiarity with Microsoft Office programs PowerPoint and PowerBI (or comparable data visualization program)
• Familiarity with Project Management systems (e.g., Wrike)
• Experience working the Pharmaceuticals, Life Sciences, Agricultural, Finance, or other regulated industry.

CORE COMPETENCIES

• CUSTOMER FOCUS/CLIENT INTIMACY: seeking to understand client business challenges/needs and delivering continuous value to our clients
• COLLABORATIVE: working with teams and across the organization with ease
• OWNER AGILITY: able to continuously learn and quickly adapt to changing circumstance
• RESULTS DRIVEN: accepts accountability to deliver business outcomes, even under changing circumstances. Delivers on commitments
• DISCIPLINED: Thinks, plans, and prioritizes work on an ongoing basis, plans and aligns with key team members before acting

WORK ENVIORNMENT & PHYSICAL DEMANDS

The work environment and physical demands characteristics described here are representative of those an employee encounters while performing the essential functions of this job, typically in an office setting or in a home office. An employee in this role may be in a stationary position, often standing or sitting for prolonged periods and using office equipment and computers. The noise level in the office environment is usually moderate. (I.e., business office with computers and printers, light foot traffic, etc.).

Reasonable accommodation may be requested to enable individuals to perform the essential functions.

EEO DISCLAIMER

Butler/Till is an Equal Opportunity Employer to all employees and applicants and prohibits discrimination and harassment of any kind without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

COMPENSATION

Butler/Till is committed to providing pay transparency of our compensation philosophy and ensuring equitable pay practices for our employee owners. The compensation range for this position is $44,000 - $62,000 and represents the annual salary range in Rochester, NY. Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Advertising and Marketing

• Industries

  Advertising Services

Referrals increase your chances of interviewing at Butler/Till by 2x

Inferred from the description for this job

Medical insurance

Vision insurance

401(k)

Paid paternity leave

Paid maternity leave

Get notified when a new job is posted.

Sign in to set job alerts for “Media Specialist” roles.

United States $76,000.00-$104,500.00 2 weeks ago

Communications and Social Media Specialist

United States $70,000.00-$80,000.00 3 weeks ago

United States $60,000.00-$75,000.00 1 week ago

New York City Metropolitan Area 1 week ago

California, United States $18.00-$25.00 1 week ago

New York City Metropolitan Area 1 week ago

Freealance Community Coordiantor (Weekends)

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.