MEDIA EXECUTIVE - WTVY

Gray Media, Inc.; Dothan (AL); On-site; USD 45,000 - 75,000; Full time

Job summary

WTVY-TV/Gray Media in Dothan, Alabama, seeks a Media Executive to act as a trusted business partner for local clients, ad agencies, and the public. You will provide media planning and creative strategy support to help businesses grow, with schedule flexibility and opportunities for significant compensation.

The role emphasizes client growth, service excellence, and contributing to the success of a leading local media organization in the Wiregrass region.

Qualifications

• Local media sales experience preferred, but training resources available to get up to speed on selling multi-platform media products.

Responsibilities

• Manage and grow a list of clients by helping them meet business goals through advertising with our local media organization.
• Develop new business through marketing to local businesses and advertising agencies.
• Deliver excellent customer service by monitoring advertising results and solving issues quickly.

Skills

Local media sales

Strong communication

Initiative

Team player

Tools

Wide Orbit

Matrix

Job description

Today, we are a growing multimedia company headquartered in Atlanta, Georgia. We are the nation’s largest owner of top-rated local television stations and digital assets serving 117 full-power television markets that collectively reach approximately 37% of US television households. The portfolio includes 80 markets with the top-rated television station and 100 markets with the first- and/or second-highest-rated television station in average all-day ratings across 116 of such markets that were measured by Nielsen in 2025. We also own the largest Telemundo Affiliate group with 46 markets and Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Our additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

About WTVY:

WTVY News4 is the #1 local media organization producing news, weather, and original content for the Wiregrass region of Alabama, Florida, and Georgia. Located in downtown Dothan, AL, WTVY has been the area’s favorite local broadcaster since 1955. News4 takes pride in our winning culture and reputation as the "Hometown News Leader". Leadership is about more than being the most popular. Come see how we're embracing our responsibilities to promote prosperity in the Wiregrass for all. Experience the energy of Dothan's impressive economic growth, while still enjoying a very comfortable cost of living.

Job Summary/Description:

A Media Executive at WTVY represents our brand to a community of local clients, advertising agencies, and the general public. You are a business partner and consultant providing media planning and creative strategy support to help local businesses meet their goals. This role offers work schedule flexibility and independence to those who perform at the highest levels, as well as significant compensation opportunities.

Duties/Responsibilities include, but are not limited to:

• Manage and grow a list of clients by helping them meet their business goals through advertising with our #1 local media organization featuring a variety of broadcast and digital ad products.
• New business development through a variety of marketing tactics to introduce our products to local businesses and advertising agencies.
• Deliver exceptional customer service by connecting with clients frequently to monitor their advertising results and celebrate their success or quickly problem-solve as necessary.
• Meet monthly, quarterly, and annual budget goals, as well as driving the success of sales programs throughout the year.
• Assist with billing and payment collections, as needed.
• Learn WTVY best practices and Gray Television training recommendations to help introduce new products to the market.

Qualifications/Requirements:

• The ideal candidate is a personable and convincing communicator who enjoys finding ways to help local businesses grow.
• Local media sales experience is preferred, but training resources are available to help the right individual get up to speed quickly on selling multi-platform media products.
• A competitive drive combined with a collaborative attitude is welcome on our team.
• Initiative is an absolute requirement.
• Knowledge of Wide Orbit & Matrix is a plus.

WTVY-TV/Gray Media is a drug-free company

Additional Info:

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.

Equal Opportunity Employer

This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.