MEDIA EXECUTIVE - WEAU

NAB Leadership Foundation; La Crosse (WI); Remote; USD 40,000 - 80,000; Full time

Job summary

An established industry player seeks a dynamic Media Executive to join its growing team. This role focuses on developing and selling innovative marketing solutions through targeted digital advertising and broadcast channels. The ideal candidate will thrive in a fully remote environment, utilizing their sales expertise and creativity to strategize and negotiate multi-platform projects. With a supportive team and a commission structure that encourages growth, this position offers an exciting opportunity to make a significant impact in the media landscape. If you are passionate about marketing and eager to drive results, this role is perfect for you.

Benefits

Paid Base Salary

Excellent Benefits

PTO Package

Commission Structure

Remote Work

Qualifications

• 1-3 years of sales or business development experience preferred.
• Excellent writing and communication skills are essential.
• Ability to develop campaigns and motivate others.

Responsibilities

• Develop and sell creative marketing solutions for clients.
• Conduct analysis of client's needs for advertising strategies.
• Manage the entire sales process from prospecting to close.

Skills

Sales Experience

Communication Skills

Creativity

Time Management

Digital Marketing Knowledge

Problem Solving

Education

Bachelor's Degree (Preferred)

Tools

PowerPoint

Sales Support Software

MS Office Suite

Job description

About Gray Media:

Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation's largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station, as well as the largest Telemundo Affiliate group with 43 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray's additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

About WEAU:

Gray Digital Media (GDM) is one of the nation's largest full-service in-house digital agencies. With a presence in over 114 markets across the USA, GDM is a leader in digital marketing, optimizing campaigns instead of products and working with businesses to identify, understand, and achieve goals - ultimately driving ROI. WEAU 13 News, the NBC affiliate in Eau Claire, Wisconsin, is owned by Gray Media Inc., the second-largest broadcast and digital media group in the nation. A market leader in news, digital, and social media, WEAU 13 News covers 26 counties in Western Wisconsin and Southern Minnesota.

Job Summary/Description:

Gray Digital Media (GDM) and WEAU 13 News, a dominant media outlet in Western Wisconsin seek a sales professional for our Media Executive position on our growing team. The primary responsibility of the Media Executive is to develop and sell creative marketing solutions using state-of-the-art targeted digital advertising and broadcast solutions. The ideal candidate must have the ability to strategize and negotiate multi-platform marketing and advertising projects, working independently to achieve revenue goals. We offer a paid base salary, excellent benefits, and PTO package, and a commission structure that allows the right person to grow without limits.

Duties/Responsibilities include, but are not limited to:

1. Researching and contacting new businesses daily (i.e. cold calls) to maintain a robust prospect list pipeline
2. Conducting comprehensive analysis of client's needs to determine the best strategies for a long-term advertising plan
3. Preparation and presentation of multi-platform advertising solutions using PowerPoint (or similar) to showcase the best digital and broadcast products to drive business success
4. Collaboration with internal colleagues to identify and help develop dynamic creative ideas for commercial and digital ad placements
5. Management of the entire sales process from prospecting to close to ensure the highest ROI for clients and long-term relationships
6. Accurate and timely use of sales support software for order entry, activity tracking, and proposal development

Qualifications/Requirements:

1. 1-3 years of sales or business development experience including cold calling, media, or marketing experience preferred but we will train the right person if the fit is right
2. Excellent writing and communication skills
3. Ability to work independently and manage your time effectively - this is a fully remote position
4. Ability to use creativity to solve problems
5. Ability to develop campaigns and motivate others
6. A real desire to understand your clients and their businesses
7. A thirst for ongoing learning: advertising, marketing, television, digital
8. Experience selling digital products/strategies including targeted digital display/video, social media, targeted email, streaming television, SEM, SEO
9. Experience developing dynamic PowerPoint presentations, knowledge of other MS Office products
10. Must meet the Gray Television driving requirements and have a valid driver's license

If you feel you’re qualified and want to work with a great group of people go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on "apply now", upload your resume, cover letter, and references.

(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)

WEAU-TV/Gray Media is a drug-free company.