MEDIA EXECUTIVE - (TRAVEL & TOURISM) - REVD - GRAY MEDIA GROUP (REMOTE/USA)

Gray Media; Atlanta (GA); Remote; USD 60,000 - 100,000; Full time

Job summary

An established industry player is seeking a strategic Media Executive to join their innovative team. This remote position focuses on the travel and tourism sector, where you'll craft compelling marketing campaigns to enhance destination visibility and drive visitor engagement. Collaborating with state and regional tourism offices, you'll leverage a full suite of media assets to create impactful advertising proposals. If you're passionate about tourism and skilled in digital marketing, this role offers a unique opportunity to make a significant impact in a dynamic environment.

Qualifications

• 5+ years of experience in media sales or marketing focused on travel and tourism.
• Strong knowledge of digital marketing and audience targeting.

Responsibilities

• Develop and execute multi-platform media strategies for destination clients.
• Build relationships with tourism offices and travel brands.

Skills

Media Sales

Digital Marketing

Audience Targeting

OTT/CTV Platforms

Client Relationship Management

Education

Bachelor's Degree in Marketing or Related Field

Job description

MEDIA EXECUTIVE - (TRAVEL & TOURISM) - REVD - GRAY MEDIA GROUP (REMOTE/USA)

Job Category: Sales

Requisition Number: MEDIA013271

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• Posted : April 11, 2025
• Full-Time

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Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation's largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station, as well as the largest Telemundo Affiliate group with 43 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray's additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

Job Summary/Description:

Gray Destination Marketing is a specialized division within Gray Media Group, dedicated exclusively to the travel and tourism industry. With deep expertise in destination marketing, we help DMOs, attractions, and hospitality brands craft compelling campaigns that drive visitation and economic impact. Backed by Gray Media's extensive resources and cutting-edge digital strategies, our team delivers customized solutions that connect destinations with travelers- maximizing reach, engagement, and results. This position is entirely remote and can be applied for from any state where Gray Media operates.

We’re seeking a strategic, self-motivated professional with deep expertise in the travel and tourism industry to join our growing Gray Destination Marketing division. This mid-to-senior-level role will be responsible for developing and executing multi-platform media strategies—with a strong emphasis on digital and broadcast—to drive measurable results for destination clients nationwide.

The ideal candidate is well-versed in digital marketing, connected within the tourism space, understands how destination marketing budgets are allocated, and is passionate about helping CVBs, tourism boards, attractions, and hospitality brands achieve their visitation and brand awareness goals.

Duties/Responsibilities include, but are not limited to:

• Build and grow strategic relationships with state and regional tourism offices, CVBs, agencies, and travel brands.
• Develop and present customized advertising proposals using Gray’s full suite of assets, including local TV, digital, streaming, and social.
• Lead client strategy from planning through execution, coordinating closely with internal teams across Gray’s 113 markets.
• Attend and represent Gray at key travel and tourism conferences, co-op meetings, and industry events.
• Consistently identify new revenue opportunities and provide innovative marketing solutions that align with client goals.

Qualifications/Requirements:

• 5+ years of experience in media sales or marketing, with a focus on the travel and tourism industry.
• Strong knowledge of digital marketing, audience targeting, and OTT/CTV platforms.
• Demonstrated success in building tourism-focused campaigns with proven ROI.
• Excellent communication, presentation, and client relationship skills.
• Highly organized and proactive, with a strong ability to manage multiple priorities.
• Willingness to travel 2–3 times per month for client meetings, events, or conferences.

If you feel you’re qualified and want to work with a great group of people go to https://gray.tv/careers#currentopenings , you may type in the job title, station call letters, or click on "apply now", upload your resume, cover letter, and references

(Current employees who are interested in this position can apply through theGray-TV UltiPro self-service portal)

Corp Atlanta/Gray Media is a drug-free company

Additional Info:

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.

Gray Media encourages all new employees to be fully vaccinated against the coronavirus before the first workday.

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Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.