MEDIA EXECUTIVE - KVLY

Gray Local Media, Inc; Fargo, Valley City (ND, ND); On-site; USD 60,000 - 90,000; Full time

Job summary

Valley News Live in Fargo, ND, part of Gray Local Media, Inc., is seeking a Media Executive to join our team of integrated marketing and advertising professionals. At Valley News Live, we help businesses “find and keep their very best customers” using effective marketing and advertising.

If you have marketing or sales experience and see yourself as a high-energy creative individual who likes working with people, this could be your opportunity to work better hours and make more money!

Qualifications

• Excellent writing and communication skills.
• Ability to work independently and manage your time effectively.
• Creative problem-solving approach.
• Genuine interest in client businesses and advertising.
• Eagerness to learn: advertising, marketing, television, digital.
• Experience selling digital products/strategies including audience targeting, social media, PPC, and CRM tools.
• Valid driver's license and meeting company driving requirements.

Responsibilities

• Build new contacts through cold calling, in person or by phone weekly.
• Conduct consumer needs analyses and develop new business proposals.
• Develop and execute new business advertising strategies.
• Collaborate with cross-functional teams to implement campaigns.

Skills

Writing

Communication

Independence

Time management

Creativity

Client understanding

Advertising/digital

Presentations

MS Office

CRM software

Sales experience

Tools

Wide Orbit Traffic

Wide Orbit Media Sales

Matrix Monarch

Job description

About Gray Media:

Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia. The company is the nation's largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station, as well as the largest Telemundo Affiliate group with 45 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray's additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

About KVLY:

The Valley News Live Media Group is composed of market-leading digital and connected TV properties, KVLY (NBC), KXJB (CBS), The Fargo CW, MeTV, Heroes and Icons, and the 365. Our coverage area stretches north and south from the Canadian border to the South Dakota line encompassing half of North Dakota and a third of Minnesota.

Job Summary/Description:

Valley News Live, a Gray Local Media, Inc. company located in Fargo, North Dakota has an opening for a Media Executive to join our team of integrated marketing/advertising professionals. At Valley News Live, we help businesses “find and keep their very best customers” using effective marketing and advertising. If you have marketing or sales experience and see yourself as a high-energy creative individual who likes working with people, this could be your opportunity to work better hours and make more money!

The Media Executive will be trained in new business and digital business development as well as the back end of the systems required to execute campaigns including Wide Orbit Traffic, Wide Orbit Media Sales, Matrix Monarch and other relevant systems.

Duties/Responsibilities include, but are not limited to:

There will be specific activities expected to occur on a weekly basis, those activities include new contacts through cold calling via phone or in person, conducting consumer needs analysis, conducting new business proposals, and starting new business advertising strategies.

Qualifications/Requirements:

• Excellent writing and communication skills.
• Ability to work independently and manage your time effectively.
• Ability to use creativity to solve problems.
• A real desire to understand your clients and their businesses.
• A thirst for ongoing learning: advertising, marketing, television, digital.
• Experience selling digital products/strategies including audience targeting, social media, PPC, excellent knowledge of presentation software, MS Office products, and CRM software.
• Must meet the Gray Local Media, Inc. driving requirements and have a valid driver's license.
• Must be able to maintain quality service to the businesses that depend on us.

Additional Info:

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.

KVLY-TV/Gray Media is a drug-free company