Media Director, Programmatic

UNAVAILABLE; Dallas (TX); On-site; USD 121,315 - 166,000; Full time

Benefits offered by this job

Paid Family Care

Adoption/Fertility support

Pet adoption support

Employee Assistance Programs

Tuition Assistance

Paid time off (PTO) and holidays

Work Your World program

Publicis office access up to 6 weeks/​

Diversity and inclusion programs

Job summary

Razorfish is seeking a senior programmatic leader in the US to orchestrate strategy across a portfolio of client accounts, translating business objectives into sophisticated biddable media plans and measurement frameworks.

You will guide mid-to-senior teams, drive cross-functional collaboration, and deliver executive-level insights that tie performance to business outcomes. The role demands strong leadership, deep DSP experience, and a track record of driving innovative programmatic strategies.

Qualifications

• 10+ years of programmatic media experience across Display, Video, Mobile, CTV/OTT, audio, and emerging channels.
• Extensive experience with leading DSPs and programmatic technologies (DV360, Trade Desk, Yahoo DSP, Amazon DSP).
• Experience developing and managing direct programmatic partnerships including private marketplaces and preferred deals.
• Strong analytical, organizational, financial, and communication skills with ability to translate data into strategic recommendations for senior clients.

Responsibilities

• Lead programmatic strategy across a portfolio of client accounts, translating business objectives into sophisticated biddable media approaches, investment frameworks, and measurement plans.
• Oversee planning, execution, management, and optimization of complex online programmatic campaigns and programs.
• Guide teams through campaign readiness, including asset delivery, insertion orders, campaign artifacts, partner requirements, and launch documentation.
• Serve as a senior programmatic lead for clients, communicating strategy, performance drivers, and new tactics with clarity and confidence.
• Deliver executive-level insights and strategic recommendations to clients linking performance trends to business outcomes.
• Direct, mentor, and develop Programmatic Supervisors, Managers, Analysts, and Sr. Analysts.
• Build cross-functional partnerships to drive integrated programmatic solutions.
• Evaluate partnerships and private marketplaces to advance client goals.

Skills

Programmatic media

Leadership

Executive communication

Team management

Analytical skills

Client relationship management

Strategic thinking

Excel proficiency

Tools

DV360

The Trade Desk

Yahoo DSP

Amazon DSP

Measurement platforms

Job description

Company Description

Hi there—at Razorfish, we’re leaders in what's next. Since the dawn of the internet, we’ve helped brands move first through every era of transformation, defining what digital means for business and now leading brands into the age of AI. Everyone has a prediction. Razorfish has a track record.

Named a Most Innovative Agency three years running (2024–2026) by Campaign US, our work reflects a proven ability not just to anticipate what’s coming, but to help our clients actively shape the future. No matter the trend or cultural moment, delivering real business impact wouldn’t be possible without our people. We bring together curious, driven, and diverse thinkers who challenge convention, push boundaries, and hold a high bar for creative excellence.

If you’re motivated to work alongside top performers, push the boundaries of what’s possible, and help define where technology, business, and marketing are headed next—this is the place to do it.

Join us at razorfish.com.

Responsibilities

• Lead programmatic strategy across a portfolio of client accounts, translating business objectives into sophisticated biddable media approaches, investment frameworks, and measurement plans
• Oversee the planning, execution, management, and optimization of complex online biddable media campaigns and programs, including auction/exchange-based performance media, audience-based buying, remarketing, and emerging programmatic opportunities
• Guide teams through campaign readiness, including creative asset delivery, insertion orders, campaign artifacts, partner requirements, and all relevant launch documentation
• Serve as a senior programmatic lead for clients, communicating strategy, performance drivers, innovation opportunities, upcoming activations, and new or never-been-done-before tactics with clarity and confidence
• Deliver executive-level insights and strategic recommendations to clients, connecting performance trends, optimizations, audience learnings, and marketplace shifts to measurable business outcomes
• Direct, mentor, and develop Programmatic Supervisors, Managers, Analysts, and Sr. Analysts, ensuring teams are set up to deliver strong campaign performance and continued professional growth
• Build strong cross‑functional partnerships with strategy, planning, analytics, creative, account, investment, and technology teams to drive integrated programmatic solutions
• Evaluate and shape direct programmatic partnerships, private marketplace opportunities, preferred deals, and DSP‑led buying strategies to advance client goals and agency best practices

Qualifications

• The ideal candidate will bring deep programmatic media expertise, strong strategic judgment, executive-level communication skills, and a proven ability to lead teams, client relationships, and complex campaign portfolios
• 10+ years of experience in programmatic media, including hands‑on and leadership experience across Display, Video, Mobile, CTV/OTT, audio, and/or emerging biddable channels
• Extensive experience with leading DSPs and programmatic technologies, including DV360, The Trade Desk, Yahoo DSP, Amazon DSP, and related measurement, verification, and audience platforms
• Demonstrated experience developing and managing direct programmatic partnerships, including private marketplaces, preferred deals, direct publisher relationships, and strategic supply/path optimization opportunities
• Strong analytical, organizational, financial, and communication skills, with a demonstrated ability to translate data into strategic recommendations for senior clients and internal leadership
• Significant client‑facing experience with the ability to identify risks, manage escalations, influence stakeholders, and guide teams through complex business and campaign challenges
• Ability to bring forward innovative, first‑to‑market, and never‑been‑done‑before tactical recommendations that align with client goals and marketplace trends
• Experience leading, coaching, and developing multi‑level programmatic teams, with a focus on quality delivery, operational excellence, career growth, and inclusive team culture
• Proficiency in Microsoft Office Suite, with advanced Excel skills and the ability to work with reporting, forecasting, and performance analysis tools

Additional Information

The Power of One starts with our people! To do powerful things, we offer powerful resources.

Our best‑in‑class wellness and benefits offerings include:Paid Family Care for parents and caregivers for 12 weeks or moreMonetary assistance and support for Adoption, Surrogacy and FertilityMonetary assistance and support for pet adoptionEmployee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balanceTuition AssistancePaid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and moreMatching Gifts programsFlexible working arrangements‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)Business Resource Groups that support multiple affinities and alliances

The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.

Razorfish is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [e-mail].

All your information will be kept confidential according to EEO guidelines.

Compensation Range: USD $121,315.00 - USD $166,000.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third‑party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 9/1/2026.