Media Director, National Video Investment

Publicis Groupe; New York, Providence (NY, RI); On-site; USD 119,000 - 189,000; Full time

Job summary

A leading global communications agency seeks a Director of National Video Investment to drive strategic sports sponsorships and manage client relationships. The ideal candidate will excel in negotiation and team leadership, ensuring campaign execution and optimizing cross-channel investments.

Benefits

Paid Family Care

Tuition Assistance

Flexible working arrangements

'Work Your World' Program

Qualifications

• 8+ years of media experience, 4+ years in team management.
• Experience in Sports media and sponsorship.

Responsibilities

• Lead strategic sports sponsorship investment plans.
• Manage daily workflow of campaigns across the video ecosystem.
• Develop processes for data integrity.

Skills

Leadership

Critical Thinking

Negotiation

Education

Bachelor’s degree

Tools

Mediaocean

Ad Servers

Job description

Company Description

With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at center of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, Starcom partners with the world's leading marketers and brands, including Bank of America, Best Buy, Kellogg Company, McDonald's, Novartis, Samsung, Visa and more.

Job Description

What You’ll Do: The Director, National Video Investment will have direct client contact (media, marketing, and creative). Diplomacy, flexibility and proactive client management will be key strengths of the ideal candidate.In addition, clients can be fairly detail oriented; expectations for strong organizational skills and attention to detail is high.

This position is perfect for a candidate who can build strong relationships with multiple teams, both within Starcom as well as with clients.The Director will have many opportunities to extend beyond the current scope of this position and flex muscles in process development, systems and overall operational excellence for Starcom clients. While providing thought leadership on audience strategies and campaign optimization, the Director builds strong relationships and establishes clear lines of communication with agency partners and the client services team alike. The ideal candidate will be a strategic leader with deep expertise in video investment and a strong passion for Sports. They will bring a proven track record of driving cross-functional alignment, influencing senior stakeholders, and making data-informed decisions that elevate business outcome

Responsibilities

• Lead the development of strategic sports sponsorship investment plans, providing high-level guidance on cross-channel recommendations and overseeing key negotiation initiatives to drive maximum value.
• Direct and manage the daily workflow of campaigns across the video eco-system (linear TV, FEP, OTT, Mobile, Connected TV, Addressable) as well as some Digital-Direct, including proposal development, campaign activation and maintenance, and post-buy recaps
• Assume accountability and ownership of campaign execution for assigned client account
• Review client deliverables for quality, ensuring that recommendations and work product are sound and viable
• Own the development of strategic proposals, coordinating across teams to account for all relevant inputs
• Oversee collaboration with strategy and planning teams to shape sports investment budgets and optimize channel allocations, ensuring strategic alignment and financial efficiency across planning cycles.
• Drive the development of strategic frameworks and thought leadership by delivering innovative, mostly sport-centric solutions rooted in market intelligence and emerging opportunities
• Manage, train, mentor, and develop existing team
• Understand and effectively communicate value proposition, technology, and processes as related to the growth of current and prospective agency accounts
• Participate in forecasting exercises for senior management
• Develop processes to ensure data integrity and implement across the agency
• Maintain a strong understanding of the systems used such as Mediaocean/Prisma or other digital buying tools, Ad Servers/Verification, DSPs, Social Platforms, DMPs, and internal proprietary tools
• Provide ideas and solutions for pain points/problems in processes; then work alongside internal and external teams to develop best practices, enhancements, and tools to improve these
• Determine and activate how to deliver necessary data to teams for various reporting purposes
• Build and maintain strong relationships across multiple internal teams and external teams
• Maintain relationships with vendors to ensure trust and confidence with our buying partners
• Cultivate a team-focused mentality across the larger Investment team

Qualifications

• Bachelor’s degree preferred, preferably with a concentration in marketing, advertising, communications, business, sociology, or consumer insights
• 8+ years of total related media experience
• 4+ years of team management experience with progressing responsibilities
• Outstanding Leadership skills coupled with diplomacy (can work across and within multiple teams)
• Demonstrated critical thinking and problem solving abilities
• Leadership ability to manage and matrixed team within the agency and matrixed clients; confidence to lead brand clients whose focus is product marketing vs. Media' balancing competing priorities to manage projects successfully
• Skillful negotiator in the Video space, especially National Broadcast
• Able to leverage marketplace relationships for the client’s good
• Keep current on the pulse of changing marketplace conditions (audience, sales offerings, programming, etc.) and be able to make insightful recommendations to clients
• Ability to adapt to change, nimbly manage challenges and make quick decisions
• Experience utilizing multiple media tools
• Experience working in Sports media and sponsorship

Additional Information

Starcom is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• 'Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
• Business Resource Groups that support multiple affinities and alliances

The benefits offerings listed are available to U.S. based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.

Compensation Range: $119,510.00 - $188,025.00 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 6/6/25.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [e-mail]. All your information will be kept confidential according to EEO guidelines.