Media Director - Hybrid Leadership & Growth

VML Enterprise Solutions; New York (NY); Hybrid; USD 75,000 - 180,000; Full time

Benefits offered by this job

Culture of excellence

Inclusive culture

Competitive benefits

Growth opportunities

Job summary

VML is seeking a Media Director to lead media planning for a travel/tourism client, shaping strategy, developing pitches, and guiding a team to deliver integrated media solutions. The role emphasizes building strong client relationships, managing cross‑functional teams, and leveraging new media technologies in ideation.

The position requires 8+ years in media planning with agency experience, and offers a hybrid work model with in-office four days weekly.

Qualifications

• 8+ years of experience with media planning and performance media. Agency experience required.
• Team management experience
• Client facing experience
• Ability to manage and lead across cross functional internal teams and external partners
• Strong experience with research/planning and analytics/measurement/optimization

Responsibilities

• Manage the flow of client media-related issues, creating solutions and resolving problems.
• Develop and maintain excellent relationships with clients.
• Establish timetables for the development of plans.
• Support the growth and development of junior team members.
• Develop media plans that support the client's marketing objectives.
• Continually reinforce consumer behaviors in the integrated idea development process.
• Empower innovative ideas by bringing appropriate new media technologies to the ideation conversation.
• Identify opportunities for content partnerships and multi-platform media partnerships.
• Create media plan recommendations and alternatives.
• Select media channels and determine scheduling.
• Analyze competitive activity in the marketplace.
• Present media plans to clients.
• Work with the analytics team to develop a measurement framework for campaigns.
• Work with the analytics team to measure media performance, make recommendations for optimization.
• Develop recap reporting to understand and document final campaign performance against goals and learnings.
• Ensure media plans are executed as planned and within budget.
• Regularly meet with media and industry reps to develop expertise on available technologies and capabilities.

Skills

Media planning

Client relationships

Team management

Strategic leadership

Communication

Tools

Media measurement tools

Job description

VML is seeking a Media Director to lead media planning for a travel/tourism client, shaping strategy, developing pitches, and guiding a team to deliver integrated media solutions. The role emphasizes building strong client relationships, managing cross‑functional teams, and leveraging new media technologies in ideation.

The position requires 8+ years in media planning with agency experience, and offers a hybrid work model with in-office four days weekly.