Media Director

VML Enterprise Solutions; New York (NY); Hybrid; USD 75,000 - 180,000; Full time

Benefits offered by this job

Culture of excellence

Inclusive culture

Competitive benefits

Growth opportunities

Job summary

VML is seeking a Media Director to lead media planning for a travel/tourism client, shaping strategy, developing pitches, and guiding a team to deliver integrated media solutions. The role emphasizes building strong client relationships, managing cross‑functional teams, and leveraging new media technologies in ideation.

The position requires 8+ years in media planning with agency experience, and offers a hybrid work model with in-office four days weekly.

Qualifications

• 8+ years of experience with media planning and performance media. Agency experience required.
• Team management experience
• Client facing experience
• Ability to manage and lead across cross functional internal teams and external partners
• Strong experience with research/planning and analytics/measurement/optimization

Responsibilities

• Manage the flow of client media-related issues, creating solutions and resolving problems.
• Develop and maintain excellent relationships with clients.
• Establish timetables for the development of plans.
• Support the growth and development of junior team members.
• Develop media plans that support the client's marketing objectives.
• Continually reinforce consumer behaviors in the integrated idea development process.
• Empower innovative ideas by bringing appropriate new media technologies to the ideation conversation.
• Identify opportunities for content partnerships and multi-platform media partnerships.
• Create media plan recommendations and alternatives.
• Select media channels and determine scheduling.
• Analyze competitive activity in the marketplace.
• Present media plans to clients.
• Work with the analytics team to develop a measurement framework for campaigns.
• Work with the analytics team to measure media performance, make recommendations for optimization.
• Develop recap reporting to understand and document final campaign performance against goals and learnings.
• Ensure media plans are executed as planned and within budget.
• Regularly meet with media and industry reps to develop expertise on available technologies and capabilities.

Skills

Media planning

Client relationships

Team management

Strategic leadership

Communication

Tools

Media measurement tools

Job description

Who We Are

VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth. Guided by a

Who We Are

VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth. Guided by a Human First philosophy, VML is known for its innovative work for brands and consistently ranks among the world’s leading creative companies, including the WARC Creative 100. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore.
VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting‑edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.
For more information, please visit www.vml.com and follow along on LinkedIn #WeAreVML.

What We Are Looking For

VML is seeking a Media Director to support a key travel/tourism client. We are looking for a leader who can embody and support our vision and strategic direction, effectively develop and present materials for new business pitches, and be an integral part of our team. This role requires someone who can manage client media-related issues, foster strong client relationships, and lead media planning efforts that drive innovative and effective ideas. We are looking for a professional who can continually reinforce consumer behaviors in integrated idea development, empower innovative ideas with new media technologies, and supervise the implementation of integrated offerings and tools.

What You’ll Do

Leadership & Management

• Manage the flow of client media-related issues, creating solutions and resolving problems.
• Develop and maintain excellent relationships with clients.
• Establish timetables for the development of plans.
• Support the growth and development of junior team members

Media Planning

• Develop media plans that support the client's marketing objectives.
• Continually reinforce consumer behaviors in the integrated idea development process.
• Empower innovative ideas by bringing appropriate new media technologies and capabilities to the ideation conversation.
• Identify opportunities for content partnerships and multi-platform media partnerships.
• Create media plan recommendations and alternatives.
• Select media channels and determine scheduling.
• Analyze competitive activity in the marketplace.
• Present media plans to clients.
• Work with the analytics team to develop a measurement framework for campaigns.
• Work with the analytics team to measure media performance, make recommendations for optimization.
• Develop recap reporting to understand and document final campaign performance against goals and critical learnings.
• Ensure media plans are executed as planned and approved, on schedule and within budget.
• Regularly meet with media and industry reps to develop and maintain expertise on available technologies and capabilities.

Who You Are

• An individual with outstanding verbal and written communication skills.
• Adept at using media research and planning tools to determine audience size and determine audience attributes.
• Someone with demonstrated success in client relationships, team management, and media planning.
• Possesses the fortitude to stay calm under pressure.

What You’ll Need

• 8+ years of experience with media planning and performance media. Agency experience required.
• Team management experience
• Client facing experience
• A professional with demonstrated ability to manage and lead across cross functional internal teams and lead with external clients, partners and vendors
• Someone with strong experience and integration with research/planning and analytics/measurement/optimization.

What We Offer

• Passionate, driven people | We champion a culture of people that do extraordinary work.
• Consciously cultivated culture | We aim to embody the behaviors to build an inclusive community that is in it together, bringing both positivity and active listening into the workplace as we simultaneously strive to empower creative bravery.
• Competitive benefits | What we offer full time hires ranges from the full spectrum of group health coverage options (medical, dental, vision) to a generous 401k match (100% dollar-for-dollar match, up to 5% of salary contribution), and a variety of paid time off offerings that reflect our investment in all aspects of your overall life balance and wellness.
• Growth-minded opportunities | We aim to nurture a culture of real-time feedback, growth-oriented mindset, and plenty of training opportunities through VML and WPP, so you can continue to grow personally and professionally.

The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, click WPP Benefits for more details.
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$75,000—$180,000 USD
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.