Media Director

VML; New York (NY); Hybrid; USD 75,000 - 180,000; Full time

Benefits offered by this job

Health, dental, vision coverage

401(k) with match up to 5%

Paid time off

Hybrid work model

Job summary

VML in New York is seeking a Media Director to lead media planning and client management for a key travel and tourism client. You will develop and present pitches, manage client media-related issues, and guide the team through integrated campaigns.

The role demands 8+ years in media planning, agency experience, strong communication, and the ability to collaborate across internal teams and external partners; a hybrid office model in NYC is offered with competitive benefits.

Qualifications

• 8+ years of experience in media planning and performance media.
• Agency experience required.
• Team management experience and client-facing skills.
• Ability to lead across cross-functional internal teams and external partners.

Responsibilities

• Lead the development of media plans that meet client objectives.
• Manage client media-related issues and strengthen relationships.
• Present media plans and recommendations to clients.
• Collaborate with analytics to measure performance and optimize campaigns.
• Mentor junior team members and ensure on-time, on-budget delivery.

Skills

Media planning

Client relations

Team management

Cross-functional

Analytics

Job description

Who We Are

VML is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brandsto drive growth. VML is celebrated for its innovative and award-winning human-first work for clients including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy’s. VML was named Campaign’s Global Network of the Year and ranked #2 Creative Network of the Year at Cannes Lions. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore.

VML is part of [WPP]https://urldefense.com/v3/ http:/wpp.com/ ;!!IfJP2Nwhk5Z0yJ43lA!L_cfT4E3gsmmDY1lVQTB6ihlfPeBl9X4sMM2KI6iWZYexC2nCeZ9oxgP9qvgbrqxIBpx82rGb_mWqh5F0zKxq5_dP7Y$), the trusted growth partner for the world’s leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.

For more information, please visit www.vml.com and follow along on LinkedIn #WeAreVML.

What We Are Looking For

VML is seeking a Media Director to support a key travel/tourism client. We are looking for a leader who can embody and support our vision and strategic direction, effectively develop and present materials for new business pitches, and be an integral part of our team. This role requires someone who can manage client media-related issues, foster strong client relationships, and lead media planning efforts that drive innovative and effective ideas. We are looking for a professional who can continually reinforce consumer behaviors in integrated idea development, empower innovative ideas with new media technologies, and supervise the implementation of integrated offerings and tools.

What You’ll Do

Leadership & Management

• Manage the flow of client media-related issues, creating solutions and resolving problems.
• Develop and maintain excellent relationships with clients.
• Establish timetables for the development of plans.
• Support the growth and development of junior team members

Media Planning:

• Develop media plans that support the client’s marketing objectives.
• Continually reinforce consumer behaviors in the integrated idea development process.
• Empower innovative ideas by bringing appropriate new media technologies and capabilities to the ideation conversation.
• Identify opportunities for content partnerships and multi-platform media partnerships.
• Create media plan recommendations and alternatives.
• Select media channels and determine scheduling.
• Analyze competitive activity in the marketplace.
• Present media plans to clients.
• Work with the analytics team to develop a measurement framework for campaigns.
• Work with the analytics team to measure media performance, make recommendations for optimization.
• Develop recap reporting to understand and document final campaign performance against goals and critical learnings.
• Ensure media plans are executed as planned and approved, on schedule and within budget.
• Regularly meet with media and industry reps to develop and maintain expertise on available technologies and capabilities.

Who You Are

• An individual with outstanding verbal and written communication skills.
• Adept at using media research and planning tools to determine audience size and determine audience attributes.
• Someone with demonstrated success in client relationships, team management, and media planning.
• Possesses the fortitude to stay calm under pressure.

What You’ll Need

• 8+ years of experience with media planning and performance media. Agency experience required.
• Team management experience
• Client facing experience
• A professional with demonstrated ability to manage and lead across cross functional internal teams and lead with external clients, partners and vendors
• Someone with strong experience and integration with research/planning and analytics/measurement/optimization.

What we offer:

• Passionate, driven people |We champion a culture of people that do extraordinary work.
• Consciously cultivated culture |We aim to embody the behaviors to build an inclusivecommunity that is in it together, bringing both positivity and active listening into the workplace as we simultaneously strive to empower creative bravery.
• Competitive benefits | What we offer full time hires ranges from the full spectrum of group health coverage options (medical, dental, vision) to a generous 401k match (100% dollar-for-dollar match, up to 5% of salary contribution), and a variety of paid time off offerings that reflect our investment in all aspects of your overall life balance and wellness.
• Growth-minded opportunities | We aim to nurture a culture of real-time feedback, growth-oriented mindset, and plenty of training opportunities through VML and WPP, so you can continue to grow personally and professionally.

The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package.

$75,000—$180,000 USD

We believe the best work happens when we’re together, fostering creativity, collaboration, and connection. That’s why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.