Media Campaign Strategist, Cox First Media

Cox; Trotwood (OH); Hybrid; USD 60,000 - 80,000; Full time

Job summary

An established industry player is seeking a Media Campaign Strategist to join their innovative team. This role offers the opportunity to manage and optimize digital and print advertising campaigns, ensuring alignment with team goals and maximizing revenue. You will work in a collaborative environment, leveraging your skills in digital marketing strategy and campaign management. The company values flexibility and offers a comprehensive benefits package, including paid time off and healthcare options. Join a forward-thinking organization where your contributions will make a significant impact in the digital advertising landscape.

Benefits

401(K) with company match

Quality healthcare & life insurance options

Flexible paid time off

Tuition reimbursement

Employee discounts

Lifestyle coach

Adoption assistance

Pet insurance

Qualifications

• 3 years of experience in digital marketing or related field.
• Knowledge of campaign tracking and measurement.

Responsibilities

• Manage digital and print advertising campaigns across various platforms.
• Collaborate with sales teams to fulfill campaign needs.

Skills

Digital Marketing Strategy

Campaign Management

Customer Service

Analytical Skills

Organizational Skills

Problem-Solving

Education

High School Diploma/GED

Bachelor's Degree in Marketing or related field

Tools

Google Analytics 4

Google Ad Manager

Google Tag Manager

Microsoft 365

Google Workspace

Job description

Cox First Media, a Cox Enterprises company, is a full-service digital and print organization offering local, regional, and national marketing solutions to solve business challenges. We specialize in building custom, omni-channel based solutions using first/third party data, programmatic display, search, social, OTT, and dynamic creative for our advertisers. We believe in providing return on ad spend for our advertisers and have advanced attribution platforms to prove it. Join a company that values opportunity, innovation, and a collaborative environment. We're expanding our team with smart, digital-savvy individuals eager to learn and make an impact. Here, you'll gain experience in multi-platform digital advertising within one of the largest privately-owned organizations in the U.S., working alongside a talented, hardworking team.

The Media Campaign Strategist is responsible for managing and optimizing digital and print advertising campaigns, ensuring alignment with team goals and maximizing digital revenue for Cox First Media. This role requires a highly organized self-starter who can prioritize tasks efficiently and translate sales data accurately across systems. Key responsibilities include overseeing campaign fulfillment, strategy, and optimization, maintaining workflow synergy, and delivering exceptional customer service to internal and external clients. The strategist must streamline processes, ensure accuracy, and adapt to a fast-paced environment, supporting team success through effective collaboration and detailed campaign management.

Will require in-office attendance in Dayton once a month for team meetings, etc.

What You'll Do:

1. Manage the entire lifecycle of digital and print campaigns across various platforms, including Social, SEO/SEM, Programmatic, and Email Marketing.
2. Responsible for organization, process maintenance, entry, and optimization of digital and print components in campaigns using vendor platforms.
3. Facilitate campaign reporting by accessing and managing data within designated marketing and analytics platforms.
4. Collaborate with the Sales Team to define and communicate campaign fulfillment needs.
5. Handle creative requests, provide guidance on digital and print best practices aligned with client goals and KPIs.
6. Act as liaison between Media Consultants, vendors, and clients, addressing client and vendor requests professionally and efficiently.
7. Prepare and organize account documentation and correspondence, ensuring up-to-date records and effective communication with Media Consultants.
8. Provide analysis, campaign insights, recommend strategies, facilitate training, and serve as backup support within the Media Campaign Strategist Team.

What's In It For You?

As a dynamite Manager, you deserve success in your life as well, and at Cox, we define "success" as being a part of a company that gives you lots of opportunities and options.

• First, we've created an exceptional salary package. We are an inclusive, friendly environment where different perspectives are valued and celebrated.
• Looking for tools and training to up your game? We've got them. And we offer a work/life balance that allows you to enjoy flexibility, family, and friends.
• We believe in taking good care of our team, so you'll also have access to benefits like an impressive base salary, 401(K) with company match, and quality healthcare & life insurance options.

Cox gives you flexible paid time off and provides access to a lifestyle coach, adoption assistance, pet insurance, employee discounts, tuition reimbursement, and more.

Check out all our benefits

Who You Are:

Minimum Qualifications:

• High School Diploma/GED and 3 years of experience in a related field. The right candidate could also have a different combination, such as any level of degree/certification beyond a HS diploma/GED in a related discipline and up to 1 year of experience; or 5 years of experience in a related field.

Preferred Qualifications:

• Standard knowledge of digital tactics specifically in strategy, trafficking, troubleshooting and managing campaign tracking and measurement.
• Solid knowledge of Microsoft 365 and Google Workspace, with familiarity in Google Ad Manager, Google Tag Manager, Google Analytics 4, and the ability to learn several internal systems.
• Self-starter with strong organizational and analytical abilities with the flexibility to work in a rapidly changing environment.
• Skilled multi-tasker with effective prioritization capabilities, meticulous attention to detail and proven customer service experience.
• Ability to apply creative, critical thinking and exceptional problem-solving skills while working under the pressure of deadlines.
• Demonstrates strong teamwork, communication skills, and computer proficiency, with the ability to manage cross-departmental relationships and deliver complex media solutions for digital and print advertising.
• Knowledge of Naviga and AffinityX, a plus.

Come join the Cox family of businesses and make your mark today!

USD 19.57 - 29.38 per hour

Compensation:

Hourly base pay rate is $19.57 - $29.38/hour. The hourly base rate may vary within the anticipated range based on factors such as the ultimate location of the position and the selected candidate's knowledge, skills, and abilities. Position may be eligible for additional compensation that may include commission (annual, monthly, etc.) and/or an incentive program.

Benefits:

Employees are eligible to receive a minimum of sixteen hours of paid time off every month and seven paid holidays throughout the calendar year. Employees are also eligible for additional paid time off in the form of bereavement leave, time off to vote, jury duty leave, volunteer time off, military leave, and parental leave.

Applicants must currently be authorized to work in the United States for any employer without current or future sponsorship.