Media Buying Team Lead

Advantage HQ; United States; Remote; USD 40,000 - 90,000; Full time

Benefits offered by this job

Fully remote

Equity

Job summary

Advantage HQ is seeking a Media Buying Team Lead to guide a team of Media Buyers and Media Analysts while staying close to campaign performance. You will coach the team to improve decision making and client outcomes.

This is a hands-on leadership role with remote-friendly, globally open opportunities. You will drive performance, maintain execution quality, and help build the next generation of media talent within a fast-growing creator-led growth platform.

Qualifications

• 5+ years of paid media or performance marketing experience.
• Strong e-commerce media buying experience.
• Experience with Meta, Google, TikTok, or other major platforms.
• Experience managing meaningful advertising budgets.
• Experience mentoring, coaching, or leading media professionals.
• Strong understanding of performance metrics, testing, optimization, and funnel performance.
• Strong communication and analytical skills.
• Experience working with multiple clients or brands.

Responsibilities

• Lead and develop the team: coach, provide feedback, and support performance.
• Maintain execution quality: review campaigns, health, testing activity, and standards.
• Solve complex media problems: act as escalation point for difficult performance issues.
• Improve team workflows: identify recurring issues and improve processes and routines.
• Build the next generation of media talent: onboard and train new staff and identify high-potential individuals.

Skills

Paid media

Performance marketing

Analytics

Leadership

Client management

Communication

Mentoring

Tools

Meta Ads

Google Ads

TikTok Ads

Job description

About Advantage HQ

Advantage HQ is building the next generation of creator-led growth infrastructure for consumer brands.

We combine creative strategy, creator partnerships, performance content, whitelisting, affiliate distribution, paid media, and proprietary technology into one integrated growth system.

Our team manages more than $850 million in annual media spend and works with a network of more than 400,000 creators across Meta, TikTok, and YouTube. Through Meteoric AI, our proprietary intelligence platform, we use data and AI to improve decision-making across creative production, creator selection, customer acquisition, campaign performance, and brand growth.

We work with ambitious consumer brands across health, wellness, beauty, nutrition, personal care, and lifestyle.

The Opportunity

As our client portfolio and media organization grow, we need strong leaders who can help our Media Buying teams operate at a consistently high level.

The Media Buying Team Lead is the first layer of leadership within our media organization. You will lead a team of Media Buyers and Media Analysts, help them solve complex performance challenges, maintain high execution standards, and create the structure they need to do their best work.

This is a hands-on leadership role. You should have strong paid media expertise and still be close enough to campaign performance to coach your team effectively.

What You’ll Own

Lead and develop the team

You will manage a team of Media Buyers and Media Analysts, providing regular coaching, feedback, and performance support.

You will understand the strengths and development areas of each team member and help them become more capable and independent operators.

Maintain execution quality

You will review campaign performance, account health, testing activity, and execution quality across your team’s portfolio.

You will identify problems early, challenge weak decisions, and ensure the team follows the standards required to deliver strong client outcomes.

Solve complex media problems

You will act as an escalation point when Media Buyers encounter difficult performance or account challenges.

You will help the team diagnose problems, determine the right course of action, and learn from the situation rather than simply providing the answer.

Improve team workflows

You will identify recurring execution issues and work with leadership to improve processes, documentation, and team routines.

You will help create a more consistent way of working across accounts without introducing unnecessary bureaucracy.

Build the next generation of media talent

You will support onboarding and training for new Media Buyers and Analysts and help identify high-potential team members who can take on greater responsibility.

Who You Are

You are an experienced paid media professional who has started taking responsibility for other people’s performance.

You understand e-commerce media deeply enough to challenge campaign strategy, interpret performance data, and coach others through difficult decisions.

You are organized, direct, and comfortable holding people accountable. You do not need to personally solve every problem. You know how to help other people become better problem solvers.

Most importantly, you care about both performance and people.

Experience We Value

• 5+ years of experience in paid media, performance marketing, or a related field
• Strong e-commerce media buying experience
• Experience with Meta, Google, TikTok, or other major paid media platforms
• Experience managing meaningful advertising budgets
• Experience mentoring, coaching, or leading media professionals
• Strong understanding of performance metrics, testing, optimization, and funnel performance
• Strong communication and analytical skills
• Experience working with multiple clients or brands

Why Join Advantage HQ

You will have the opportunity to move from being a strong individual contributor into a leadership role while staying close to the media work you know best.

You will work alongside experienced media, creative, growth, and client teams and have the opportunity to help shape how our media organization operates as we scale.

Compensation & Location

• $40,000 - $90,000 USD total annual compensation, including base salary, performance bonus, and equity.
• Fully remote. We have built the infrastructure for high-performance distributed teams and trust our people to do their best work from wherever they work best.
• We are open to candidates globally.
• We care far more about ownership, judgment, and execution than geography.

If you’re excited by leading talented media professionals, solving performance challenges, improving how teams work, and helping build a stronger media organization, we’d love to hear from you.