Media Buying Executive

Obbserv Online Services; United States; Remote; USD 50,000 - 80,000; Full time

Job summary

Une entreprise innovante, Obbserv Online Services, recherche un Paid Media Specialist pour planifier et gérer des campagnes sur diverses plateformes de publicité payante. Le candidat idéal possédera une expertise en Google Ads et Meta Ads, avec une forte capacité analytique et une volonté d'apprendre de nouveaux outils pour maximiser l'efficacité des campagnes.

Qualifications

• Certifications Google Ads et Meta Blueprint préférées.
• Expérience avec LinkedIn Ads, HubSpot, ou plateformes programmatique un plus.
• Compétences analytiques solides et capacité en reporting Excel.

Responsibilities

• Planification et optimisation des campagnes de médias payants.
• Gestion opérationnelle quotidienne des comptes publicitaires.
• Suivi et optimisation des performances des campagnes.

Skills

Proficiency in Google Ads

Proficiency in Meta Ads

Experience with tools like Google Analytics

Understanding of bidding strategies

Strong analytical skills

Willingness to learn new tools

Education

Google Ads and Meta Blueprint certifications

Tools

Google Analytics

GTM

Meta Events Manager

Job description

Key Roles and Responsibilities:

• Plan, execute, and optimize paid media campaigns across Google Search, Display, YouTube, Meta (Facebook & Instagram), and optionally LinkedIn Ads.
• Perform day-to-day operations on accounts: bid adjustments, budget management, and ad copy optimization.
• Monitor campaign performance metrics such as CTR, CPC, Quality Score, ROAS, CVR, and impression share, and implement optimizations accordingly.
• Create campaign reports on weekly, monthly, and quarterly performance for internal and client-facing reviews.
• Work collaboratively with internal and client stakeholders to align campaigns with business goals.
• Stay updated with the latest platform policies, algorithm changes, and emerging trends in paid media.
• Assist in forecasting and planning budgets and campaigns for upcoming launches and initiatives.
• Evaluate competitor strategies and recommend actionable insights for improvement.
• Leverage remarketing, lookalike audiences, UAC, shopping ads, and audience targeting to maximize campaign effectiveness.
• Maintain documentation of strategies, learnings, and experiments for internal knowledge sharing

Required Skills:

• Proficiency in Google Ads (Search, Display, YouTube, Shopping, PMax)
• Proficiency in Meta Ads (Facebook/Instagram Conversion, Lead, Awareness Campaigns)
• Experience with tools like Google Analytics, GTM, Meta Events Manager
• Understanding of bidding strategies (manual CPC, tCPA, tROAS, Maximize Conversions, etc.)
• Strong analytical and Excel/reporting skills
• Added Advantage: Experience with LinkedIn Ads, HubSpot, or programmatic platforms
• Willingness to learn new tools.

Educational Qualification:

• Google Ads and Meta Blueprint certifications preferred.