Media Buyer (P3549)

84.51°; Chicago, Cincinnati (IL, OH); Hybrid; USD 50,000 - 137,000; Full time

Job summary

Join a leading company in retail data science as a Media Buyer. In this role, you will manage digital media campaigns across various platforms, analyze performance metrics, and ensure the successful execution of client media strategies. Ideal candidates are analytical thinkers with project management experience and a degree in marketing or related fields.

Benefits

401(k) with matching contribution

5 weeks of vacation time

Hybrid work environment

Health insurance with competitive plans

Paid leave for maternity and paternity

Qualifications

• 0 - 2 years of experience in market research or media planning.
• Ability to manage and prioritize projects under tight deadlines.
• Strong interpersonal skills.

Responsibilities

• Monitor media campaigns, providing optimization recommendations.
• Execute digital media campaigns across various platforms.
• Create weekly updates on campaign performance.

Skills

Analytical thinking

Communication

Project management

Media buying

Data analysis

Education

Bachelor's degree B.A. / B.S.

Tools

The Trade Desk

Facebook Ads

Instagram Ads

Job description

84.51° is a retail data science, insights and media company. We help The Kroger Co., consumer packaged goods companies, agencies, publishers and affiliates create more personalized and valuable experiences for shoppers across the path to purchase.

Powered by cutting-edge science, we utilize first-party retail data from more than 62 million U.S. households sourced through the Kroger Plus loyalty card program to fuel a more customer-centric journey using 84.51° Insights, 84.51° Loyalty Marketing and our retail media advertising solution, Kroger Precision Marketing.

Join us at 84.51°!

__________________________________________________________

As a Media Buyer, you will be responsible for day-to-day campaign set up, monitoring and optimization of a wide variety of media tactics, including various social and programmatic buying platforms. Buyer will collaborate with all members of the buying team, as well as key cross-functional stakeholders including sales & campaign operations. You are focused on supporting KPMs ability to reach campaign performance goals, while also managing margin & the client ROI

RESPONSIBILITES:

• Primary focus will be on programmatic media buying platforms, including The Trade Desk, and social media platforms, including Facebook, Instagram, Snapchat, Pinterest, and others.
• Buyer will serve portfolio of brands and collaborate across an integrated team to ensure media plans are delivered flawlessly in line with client processes and standards.
• Responsible for executing the strategic plan of paid digital media campaigns for brands.
• Tagging and trafficking digital creative.
• Stewardship of campaign budgets including media vendor invoice actualizations.
• Monitor media in-flight; review campaign pacing and budgets to provide optimization recommendations, monthly campaign results, and post campaign recap including media budget reconciliation.
• Create weekly report updates on platform campaigns and provide data-driven recommendations that support optimizing campaigns towards brands’ desired KPI.
• Measure impact and effectiveness of campaigns using quantitative and qualitative metrics.
• Work closely with campaign operations & account management teams to communicate status & performance of campaigns.
• Lead internal and external calls on the paid media portion of the campaign.
• Assist in recommending overall media strategy for accounts from targeting, channels, and ad formats.
• Provide subject matter expertise on executing media campaigns across programmatic (DSP) and social platforms,
• Assists in day-to-day client & vendor communications.

QUALIFICATIONS, SKILLS, EXPERIENCE:

• Bachelors' degree B.A. / B.S or equivalent work experience
• 0 - 2 years of experience in market research, analytics, and/or media planning or buying
• Understanding of how digital advertising fits into the marketing cycle, the direction of the industry, and able to discuss with clients/partners in the context of broader business questions
• Ability to manage and prioritize projects based on team and company priorities, and deliver under tight deadlines
• Experience translating research into actionable insights for the marketing and advertising industry
• Strong analytical and critical thinking skills with the ability to use data to tell a story
• Curious about the "why" behind data, and eager to ask questions and learn
• Process, project and/or vendor management experience, with a track record of partnering with cross-functional teams
• Experience executing paid media campaigns through platforms such as Facebook, The Trade Desk, Pinterest – a plus
• Strong interpersonal skills - able to build and maintain internal and external relationships
• Highly organized and able to multi-task while exhibiting meticulous attention to detail

#LI-AB1

Pay Transparency and Benefits

• The stated salary range represents the entire span applicable across all geographic markets from lowest to highest. Actual salary offers will be determined by multiple factors including but not limited to geographic location, relevant experience, knowledge, skills, other job-related qualifications, and alignment with market data and cost of labor. In addition to salary, this position is also eligible for variable compensation.
• Below is a list of some of the benefits we offer our associates:
• Health: Medical: with competitive plan designs and support for self-care, wellness and mental health. Dental: with in-network and out-of-network benefit. Vision: with in-network and out-of-network benefit.
• Wealth: 401(k) with Roth option and matching contribution. Health Savings Account with matching contribution (requires participation in qualifying medical plan). AD&D and supplemental insurance options to help ensure additional protection for you.
• Happiness: Hybrid work environment. Paid time off with flexibility to meet your life needs, including 5 weeks of vacation time, 7 health and wellness days, 3 floating holidays, as well as 6 company-paid holidays per year. Paid leave for maternity, paternity and family care instances.

Pay Range

$50,000 - $136,250 USD

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Together, we are stronger and can achieve more

At 84.51°, we believe a diverse and inclusive work environment is essential to the work we do as a data science company. Just as no two Kroger customers are alike, no two 84.51° associates are alike. We understand the importance of fostering an inclusive culture: to encourage our associates to bring their authentic selves to work – embracing who they are and celebrating what they can become.

We continually strive to ensure 84.51° is a place where all people feel like they belong, are respected and valued regardless of who they are, where they are from and what experiences they’ve had. By meeting our 3-year D&I roadmap goals and commitments, we will continue our journey towards becoming a destination for diverse, driven, and authentic minds.

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