Media Buyer (Native Ads)

BlueSnap, Inc; United States; Remote; USD 60,000 - 80,000; Full time

Job summary

A leading digital marketing firm is seeking an experienced Media Buyer to manage and optimize advertising inventory. Candidates should have 4+ years in digital-performance marketing, extensive experience with Taboola and Outbrain, and solid analytical skills. This role focuses on maximizing profitability through effective media campaigns. Join our energetic team and contribute to our innovative marketing solutions.

Qualifications

• 4+ years’ experience in digital-performance marketing focused on media buying.
• 2+ years of experience with Taboola and Outbrain advertising.
• Proven track record handling high campaign volume and large budgets.

Responsibilities

• Develop and optimize paid media campaigns across digital platforms.
• Manage budget allocations and maximize profitability.
• Proactively optimize media buys using KPIs.

Skills

Digital-performance marketing

Media buying

Analytical skills

Budget management

Organizational abilities

Excel/Google Sheets proficiency

Tools

Google Analytics

Taboola

Outbrain

Job description

Do you have Taboola and Outbrain Experience?

Have you managed ad budgets over $20,000/Month?

Do you absolutely love digging into the data and problem-solving your way into ROI-positive campaigns?

Would you like to be a part of an energetic and dedicated team of result-oriented direct-response advertisers with 10+ years of experience?

Then read on!

CapsLock is expanding rapidly and we are looking for the right person to join our growing team.

CapsLock is a dynamic, global IT marketing company that pioneers unique, scalable customer acquisition solutions for B2C clients. We combine deep expertise in IT, design, and data analytics, enabling us to tackle the most complex sales challenges across a wide range of industries—primarily for large North American partners. By seamlessly integrating digital marketing services, AI-based predictive analytics and IT solutions, and sales consulting, we deliver powerful, data-informed customer acquisition solutions.

At CapsLock, people, technology, and forward-thinking innovation lie at the heart of everything we do. Our core values—client orientation, power of people, continuous improvement, and strong relationships—guide our approach to building and refining our exclusive marketing platform, offering clients profitable acquisition models, flexible scaling, and optimized internal processes. Our diverse, global team, fluent in over 10 languages, thrives on open collaboration and the exchange of new ideas, pushing boundaries to ensure our clients’ success.

Role overview

The Media Buyer (Native Ads) is responsible for negotiating and buying advertising inventory. They thrive in building, maintaining, and optimizing digital advertising campaigns and have an experimental and methodological approach. The position requires a blend of creativity, analytical skill, perseverance, and results-oriented problem-solving.

Job Responsibilities

• Develop, deploy, and optimize paid media campaigns across multiple digital platforms with high conversion rates and maximized profitability.
• Manage budget allocations and bid parameters to deliver the most efficient results.
• Active (daily) awareness of campaign performance.
• Test new ideas based on insights gained from campaign management.
• Proactively and effectively optimize media buys utilizing KPIs.
• Ensure that campaign KPIs and objectives are met both near and long term.

Requirements

• 4+ years’ experience in digital-performance marketing with focus on media buying.
• 2+ years of Taboola and Outbrain advertising experience.
• Yahoo Gemini (Verizon Media Native) experience is a big plus
• Advanced knowledge of Google Analytics.
• Proven track record handling high campaign volume, large budgets, complex targeting strategies, and driving results
• Solid analytical skills and ability to make decisions based on data - A MUST!
• Organizational and multitasking abilities.
• High-level Excel/Google Sheets proficiency.