Media Buyer

Incubator Lab; Arizona; Hybrid; USD 90,000 - 150,000; Full time

Job summary

Incubator Lab is seeking a talented Media Buyer to join our growing team. This role owns the execution, data analysis, and scaling of Meta campaigns for a single brand portfolio, requiring hands-on precision and strong quantitative judgment.

You will manage end-to-end campaigns on Facebook/Instagram, develop data-driven strategies, run structured tests, monitor performance, and communicate insights to creative and technical teams. Flexible, remote, with overlapping US hours.

Qualifications

• Hands-on experience in high-spend Meta accounts ($100k+ to $1M+/mo).
• Sharp quantitative reasoning and attention to detail.
• Familiarity with Meta platforms, bidding strategies, and attribution tools.
• Experience with data analysis, reporting, and data-driven decision making.

Responsibilities

• Launch, manage, and scale Meta ad campaigns end-to-end.
• Analyze campaign metrics to uncover actionable insights.
• Build structured testing frameworks for audiences, creatives, and offers.
• Monitor performance daily and scale based on data trends.
• Translate data into actionable feedback for teams.
• Manage pacing and spend to hit CAC/ROAS targets.

Skills

3-6+ Years Experience

Direct Response Focus

Data Mastery

Platform Fluency

Attribution Knowledge

Tools

FB Ads API

SQL

BI tools

Excel

Job description

Media Buyer at IncubatorLab

Remote - Worldwide

Incubator Lab is looking for a talented Media Buyer to join our thriving team!

Role Objective

You are the pilot. As a Meta Media Buyer, you own the execution, deep data analysis, and scaling of campaigns across Facebook and Instagram for a single, dedicated brand portfolio. This is a hands‑on role requiring exceptional quantitative reasoning, strong analytical judgment, and the ability to operate without heavy hand-holding. You aren't just adjusting bids; you are a numbers-driven problem solver who builds data solutions to unlock growth potential.

• Campaign Execution: Launch, manage, and scale Meta ad campaigns end-to-end. Build, launch, and fine-tune campaigns that hit internal revenue targets with precision.
• Decoding Data & Strategy: Analyze complex campaign metrics to uncover actionable insights. Transition between high-level data analysis and real-world media buying strategies to maximize ROI.
• Testing: Build structured testing frameworks for audiences, creatives, and offers to systematically isolate performance variables.
• Optimization: Monitor performance daily and make aggressive, data-backed scaling decisions based on hard statistical trends.
• Feedback & Collaboration: Translate account data and complex metrics into clear, actionable creative feedback and stories for both technical and creative teams.
• Budgeting: Manage pacing and spend to hit target CAC/ROAS, with the opportunity to comfortably scale single-brand budgets up to $1M+/month.

What we are looking for

• 3-6+ Years Experience: Hands‑on experience in high-spend Meta accounts ($100k+ to $1M+/mo) with a proven track record of scaling single accounts.
• Direct Response Focus: You understand DTC/E-commerce metrics inside and out, backed by sharp quantitative reasoning and strong attention to detail.
• Data Mastery: Excel wizardry is a must; familiarity with FB Ads API, SQL, or BI tools is highly preferred.
• Platform Fluency: Deep knowledge of Advantage+, CBO/ABO, and manual bidding.
• Attribution Knowledge: Familiarity with Triple Whale, Northbeam, or similar tools to evaluate true blended performance.

WORKING HOURS: REMOTE-FIRST & ASYNCHRONOUS

We prioritize output over hours. However, because this role is deeply integrated with growth cycles and requires sharp performance tracking, we require strong overlap with US business hours (Eastern Time Zone / EST preferred) for real-time scaling and troubleshooting.

Incubator Labs is a performance-focused growth organization that builds and scales brands through rapid experimentation, creative iteration, and disciplined execution. We operate as an internal growth engine, not an agency.

IncubatorLab is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We consider all qualified applicants for employment regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. If you have a disability or special need that requires accommodation, please feel free to contact us.