Media Analyst (Paid Media Buying)

Brand Networks; Boston (MA); On-site; USD 60,000 - 100,000; Full time

Benefits offered by this job

Career growth opportunities

Innovative environment

Impactful work

Job summary

A social media tech firm is seeking a Media Analyst to manage and optimize paid social media campaigns. The ideal candidate will have 2-4 years of experience in digital media, excel in data analysis, and be a detail-oriented self-starter. This role requires collaboration with internal teams to meet client KPIs and preferences. Join us for impactful work and career growth in a dynamic environment, shaping the future of creator marketing for respected brands.

Qualifications

• 2-4 years of direct digital or social media experience required.
• Experience working in a media planning or buying position preferred.
• Proven ability to manage multiple projects at a time.
• Experience handling large datasets and performing quantitative analysis.
• Strong attention to detail and ability to manage multiple projects.

Responsibilities

• Build, analyze and support paid social media campaigns.
• Monitor daily campaign pacing and performance.
• Collaborate with internal teams regarding campaign delivery.
• Collaborate with internal teams on campaign delivery data aligned with business goals.
• Monitor daily pacing and performance to ensure targets are met.
• Document campaign lifecycle from launch to billing and invoicing.

Skills

Digital media experience

Critical thinking

Excel (pivot tables)

Project management

Education

Bachelor's degree in Marketing, Advertising, Communications or equivalent

Tools

Excel (Pivot Tables)

Job description

Since 2006, Brand Networks, (an Augeo company since our acquisition in 2023) has been a leader in social media tech innovation and media excellence. BN’s mission has been to provide cutting-edge social advertising solutions that allow brands to maximize their brand voice on social media and drive meaningful results to their bottom line with our suite of tools:

• BN Influencer, which enables brands to transform their employees and fans into influencers to create authentic social content on the brand’s behalf, all while abiding by brand safety standards.
• Aimy, our conversational AI platform for marketing any business across all digital channels and streaming TV.
• Media Services, our in-house media agency that has worked with Fortune 500 clients for over 10 years.
• BN Innovate, our tech innovation hub partners with social platforms and brands including Amex, Meta, TikTok, X, Snapchat, and Pinterest, and create technologies that sit on top of their ad buying platforms, and solve business objectives with our tech expertise.

BN has offices in Rochester, NYC, Boston, Bentonville, Kansas City, Hyderabad, and Sydney in addition to Augeo’s offices across the country.

The Position:

The role of the Media Analyst is to flawlessly build, analyze and support paid social media campaigns for a variety of clients. The Media Analyst will have a keen understanding of social and digital media and experience leveraging various ad types and objectives to drive results.

• Primary owner of campaign trafficking, optimization, troubleshooting, and reporting for specified brands or lines of business across various social media channels including Meta, X, Pinterest, Snapchat, TikTok, LinkedIn, Reddit, YouTube/Google Demand Gen.
• Provide consistent optimization of campaigns to exceed client expectations and KPIs.
• Recommending, implementing, and reporting optimization recommendations for performance improvement to advertiser or agency.
• Communicating and collaborating with internal teams regarding campaign delivery data pertinent to the client and business goals.
• Monitoring daily campaign pacing and performance to exceed client KPIs and expectations.
• Ensure proper internal tools are utilized for lifecycle of campaign from flawless launch through timely billing.
• Brainstorming and implementing new ways to improve advertising and engagement on Facebook, Twitter, Instagram, LinkedIn, Pinterest, Snapchat and TikTok for clients.
• Managing internal and external communication during all phases of an active campaigns lifecycle.
• Actualize and claim spend on a monthly basis and work with the finance team on delivering invoices when needed.

Requirements:

• Bachelor's degree in Marketing, Advertising, Communications or equivalent field of study
• 2-4 years of direct digital or social media experience required; experience working in a media planning or buying position at an advertising or media agency preferred
• Intermediate Excel skills: comfort with pivot tables is a MUST
• Experience in working with large datasets and performing quantitative analysis
• Demonstrated critical thinking ability
• Proven ability to manage multiple projects at a time while paying strict attention to detail
• Self-starter who is comfortable with an ever-changing environment
• Energetic, driven to succeed, team player

Why Join BN?

• Impactful Work: Be part of a team that shapes the future of creator marketing for some of the world’s most respected brands.
• Innovative Environment: Work with cutting-edge technology and creative solutions in an environment that fosters risk-taking and innovation.
• Career Growth: BN supports your professional growth and provides opportunities to advance within a rapidly evolving industry.

Ready to join us on this exciting journey? Apply today and become part of a team that’s transforming brand engagement through paid social media.

Pay Rate

Base salary is determined by several factors including but not limited to education, experience, skills, and geography. These factors are considered when making an offer of employment. If you are interested in this position and salary range, we’d ask that you apply.