Media Analyst

Driven Brands Inc.; United States; On-site; USD 59,000 - 106,000; Full time

Benefits offered by this job

Health benefits

Paid time off

Holiday pay

Job summary

Driven Brands in North Carolina is seeking a Performance Analytics professional to analyze media performance, develop reporting, and translate data into actionable insights. You will partner with Analytics, Web, CRM, and agency teams to ensure measurement consistency and drive portfolio-wide improvements.

The role requires 4+ years in paid media analytics, strong knowledge of GTM, attribution, and large datasets, plus advanced Excel and excellent communication skills.

Qualifications

• 4+ years of experience in paid media, media analytics, marketing analytics, performance marketing, or digital marketing.
• Strong understanding of paid media channels, including Search, Social, Programmatic, Video, Traditional and Emerging Media.
• Experience with Google Tag Manager (GTM), campaign tagging frameworks, and digital measurement implementation.
• Knowledge of attribution, conversion tracking, pixels, UTM governance, and media measurement best practices.
• Experience working with agency partners and cross-functional stakeholders.
• Strong analytical, organizational, and problem-solving skills.
• Advanced Excel skills and experience working with large datasets.
• Excellent communication and presentation skills.

Responsibilities

• Analyze media, audience, and channel performance across brands to identify trends, opportunities, and risks.
• Support development of recurring and ad hoc reporting, business reviews, and performance narratives.
• Translate performance data into clear, actionable insights and recommendations.
• Partner with Analytics to support KPI development, reporting methodologies, measurement frameworks, and test-and-learn initiatives.
• Investigate performance changes and help answer critical business questions around what happened and why.

Skills

Paid media analytics

Marketing analytics

Digital marketing

GTM tagging

Attribution & tracking

Agency collaboration

Advanced Excel

Communication skills

Tools

GA4

Looker Studio

Tableau

Power BI

Job description

Job Description

Company: Driven Brands
Driven Brands is North America's largest automotive services company with a portfolio of iconic brands including Take 5 Oil Change®, Meineke Car Care Centers®, Maaco®, 1-800-Radiator & A/C®, Auto Glass Now®, and CARSTAR®. Our vision is to fuel the pursuit with the simplest, most convenient, and most reliable car care experience.
Headquartered in Charlotte, NC, Driven Brands is more than a workplace. We're a launchpad — for careers, for dreams, and for people driven to do great things.
Every day, we fuel the pursuit — for our customers chasing life's moments, for our franchisees building lasting legacies, and for each other as we grow, lead, and succeed together.
Performance matters. We take pride in it. We own it. We show up for one another and for our communities.
Because at Driven Brands, we're not just fixing cars. We're building futures, unlocking potential, and fueling what's possible — together.

Key Responsibilities

Performance Analysis & Measurement

• Analyze media, audience, and channel performance across brands to identify trends, opportunities, and risks.
• Support development of recurring and ad hoc reporting, business reviews, and performance narratives.
• Translate performance data into clear, actionable insights and recommendations.
• Partner with Analytics to support KPI development, reporting methodologies, measurement frameworks, and test-and-learn initiatives.
• Investigate performance changes and help answer critical business questions around what happened and why.

Data Integrity & Media Operations

• Validate media data across agency reporting, dashboards, platform reporting, and internal data sources.
• Identify and resolve reporting discrepancies, tracking issues, and measurement gaps.
• Support tagging, tracking, and attribution governance across media initiatives.
• Partner with Analytics, Web, CRM, and agency teams to improve data quality and measurement consistency.
• Maintain reporting standards, documentation, and operational processes that support accurate media measurement and benchmarking.

Audience Insights & Best Practices

• Analyze audience performance and contribute insights that inform audience strategy development.
• Support audience testing and evaluation of first-party data activation strategies.
• Document audience learnings, performance trends, and best practices.
• Help identify opportunities to scale successful approaches across brands.
• Support development and adoption of portfolio-wide standards for audience activation, reporting, and operations.

Agency & Cross-Functional Partnership

• Review agency reporting, analyses, and recommendations for quality, accuracy, and consistency.
• Support performance reviews, testing roadmaps, and measurement initiatives.
• Partner with Brand, Media, Analytics, CRM, Web, and other stakeholders to ensure alignment on reporting, measurement, and audience initiatives.
• Surface significant risks, data issues, opportunities, and learnings to leadership.
• Contribute to portfolio-level reporting, knowledge sharing, and continuous improvement efforts.

Qualifications Required

• 4+ years of experience in paid media, media analytics, marketing analytics, performance marketing, or digital marketing.
• Strong understanding of paid media channels, including Search, Social, Programmatic, Video, Traditional and Emerging Media.
• Experience with Google Tag Manager (GTM), campaign tagging frameworks, and digital measurement implementation.
• Knowledge of attribution, conversion tracking, pixels, UTM governance, and media measurement best practices.
• Experience working with agency partners and cross-functional stakeholders.
• Strong analytical, organizational, and problem-solving skills.
• Advanced Excel skills and experience working with large datasets.
• Excellent communication and presentation skills.

Preferred

• Experience with GA4, Looker Studio, Tableau, Power BI, or similar reporting platforms.
• Experience with audience analysis, CRM data, CDPs, or first-party data activation.
• Experience supporting testing, incrementality, attribution, or measurement initiatives.
• Experience in a portfolio brand or franchise environment.
• Agency experience or experience supporting agency-managed media programs.

#REMOTE

#DBCORP

Position Location

North Carolina

Compensation Range

$59,400.00 - $106,100.00

Compensation Frequency

Annual

Base pay offered may vary depending on actual location, job-related knowledge, skills, and experience. Supplemental pay types may include commissions or bonus incentives, depending on the role. Driven Brands offers a variety of health and wellness benefits including paid time off and holiday pay. Details regarding our benefits can be found here: https://www.drivenbrandsbenefits.com

Get early access to 50% of your earned wages at any time through our myFlexPay program.