Media Analyst

Remote Jobs; Chicago (IL); Remote; USD 59,000 - 70,000; Full time

Job summary

A leading marketing firm is seeking an experienced data analyst to work remotely. You will gather and analyze data, develop KPIs, and provide insights to enhance marketing effectiveness. The ideal candidate has a Bachelor's degree in a relevant field and experience with tools such as Alteryx and Google Analytics. Join a collaborative team that values innovation and career growth.

Benefits

Flexible remote work options

Career advancement opportunities

Qualifications

• Proven experience in data analysis and interpretation, preferably in marketing or advertising.
• Strong analytical and problem-solving skills.
• Excellent communication and presentation skills.

Responsibilities

• Gather and analyze data from multiple sources including digital advertising platforms.
• Develop and maintain key performance indicators (KPIs) to assess media campaign success.
• Create visualizations and reports to effectively communicate data findings.

Skills

Data analysis

Communication

Problem-solving

Education

Bachelor's degree in Marketing, Data Science, Statistics, or a related field

Tools

Alteryx

Excel

Google Analytics

Tableau

Job description

Overview

Employer Industry: Marketing and Advertising

Why consider this job opportunity

• Salary up to $70,000
• Opportunity for career advancement and growth within the organization
• Flexible remote work options available
• Collaborative and innovative work environment
• Chance to make a significant impact on marketing strategies and campaign effectiveness
• Work with a diverse and talented team of professionals across various marketing disciplines

What to Expect (Job Responsibilities)

• Gather and analyze data from multiple sources, including digital advertising platforms and web analytics tools
• Manage measurement systems for data capture and reporting, ensuring accurate tracking of campaign performance
• Develop and maintain key performance indicators (KPIs) to assess media campaign success
• Collaborate with marketing teams to provide actionable insights for optimizing media campaigns
• Create visualizations and reports to effectively communicate data findings to cross-functional teams

What is Required (Qualifications)

• Bachelor\'s degree in Marketing, Data Science, Statistics, or a related field
• Proven experience in data analysis and interpretation, preferably in the marketing or advertising industry
• Proficiency with data analysis tools including Alteryx, Excel, Google Analytics, and data visualization tools such as Tableau
• Strong analytical and problem-solving skills
• Excellent communication and presentation skills

How to Stand Out (Preferred Qualifications)

• Experience with digital advertising platforms such as Google Ads and Facebook Ads
• Familiarity with building data tables and querying in SQL
• Knowledge of web analytics tools
• Detail-oriented with the ability to manage multiple tasks and meet deadlines

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