Measurement Analyst

AppLovin; United States; On-site; USD 98,000 - 148,000; Full time

Benefits offered by this job

Health Insurance

401(k) Retirement Plan

Unlimited Discretionary Time Off

10 paid holidays per year

Paid Sick Leave: 80 hours per year

Equity eligible

Job summary

AppLovin is seeking a Measurement Analyst to join our Product Partnerships & Measurement team in the United States. This role focuses on turning complex data into actionable insights by triangulating platform data, 3rd-party measurement, and internal attribution systems to inform smarter business decisions.

Collaborate with Partnerships, Marketing Science, and Business Development to interpret results, refine methodologies, and translate insights into strategies that improve campaign

Qualifications

• Strong SQL skills and experience with large-scale data manipulation.
• Proficiency with Python for data analysis (pandas, numpy, sklearn, matplotlib).
• Significant experience in data analysis in an online environment, with end-to-end projects.
• Strong communication skills and ability to translate findings into business recommendations.
• Curious and detail-oriented with an investigative mindset and comfort with messy data.
• Ability to manage competing priorities in a fast-paced environment.
• Collaborative team player who drives continuous improvement.

Responsibilities

• Investigate performance metrics across platform and 3rd-party measurement systems.
• Analyze data using SQL and Python to extract trends and inform decisions.
• Synthesize data into actionable insights and communicate them across audiences.
• Develop understanding of advertising ecosystems, including attribution and MMM.
• Partner to design and evaluate incrementality tests and interpret results from various frameworks.
• Ask critical questions and refine metrics and frameworks for advertiser learning agendas.
• Build tracking frameworks to monitor test performance and ensure adoption of learnings.
• Collaborate cross-functionally to translate analytics into business strategies.
• Experience in advertising, digital marketing, or eCommerce analytics.

Skills

SQL

Python

Data analysis

Communication skills

Curious mindset

Tools

Python (pandas, numpy, sklearn, matplotlib)

Job description

AppLovin is seeking a Measurement Analyst to join our Product Partnerships & Measurement team. This role is ideal for someone who is deeply curious about data and metrics—someone who doesn’t just analyze numbers, but strives to understand the nuances, assumptions, and limitations behind them. You’ll play a key role in helping us triangulate across multiple sources of truth—platform data, 3rd-party measurement (MMM, MTA, incrementality, post purchase survey, etc), and internal attribution systems to uncover actionable insights that drive smarter business and marketing decisions.

You’ll collaborate closely with the Partnerships, Marketing Science, and Business Development teams to interpret results, refine methodologies, and translate insights into strategies that drive impact for AppLovin, our partners, and advertisers.

Key Responsibilities

• Investigate performance metrics across platform and 3rd-party measurement systems to identify inconsistencies, uncover insights, and drive clarity.
• Analyze data using SQL and Python (pandas, numpy, sklearn, matplotlib) to extract trends and inform business decisions.
• Synthesize complex data into clear, actionable insights and communicate them effectively across technical and non-technical audiences.
• Develop a strong understanding of advertising and commerce ecosystems, including conversion tracking, attribution, media mix modeling and incrementality.
• Partner with internal and external stakeholders to design and evaluate incrementality tests, and to interpret results and insights from MMM, MTA, brand lift, post-purchase studies, and other measurement frameworks.
• Ask critical questions, challenge assumptions, and continuously refine the metrics and frameworks used for evaluating performance and provide guidance to advertisers on their learning agendas.
• Build tracking frameworks to monitor test performance and campaign outcomes; follow up and follow through with advertisers and partners to ensure best-practice setup, proper tracking, and adoption of key learnings.
• Collaborate cross-functionally to translate analytical findings into business strategies that improve campaign effectiveness and advertiser ROI.

Experience in advertising, digital marketing, or eCommerce analytics.

Minimum Qualifications

• Strong SQL skills and experience with large-scale data manipulation.
• Thorough understanding of data structures.
• Proficiency with Python for data analysis (pandas, numpy, sklearn, matplotlib)
• Significant experience in data analysis in an online environment, with direct exposure to scoping and executing analytical projects end-to-end
• Strong communication skills and ability to translate analytical findings into clear business recommendations.
• Highly curious and detail-oriented, with an investigative mindset and comfort working with messy or incomplete data.
• Demonstrated ability to manage competing priorities and deliver results in a fast-paced environment.
• Collaborative and flexible team player who takes initiative and drives continuous improvement.

Preferred Qualifications

• Experience in advertising, digital marketing, or eCommerce analytics.
• Experience with industry-standard measurement methodologies, including CLS, RCTs, attribution modeling, incrementality testing, and GeoLift.
• Demonstrated ability to apply AI techniques to marketing measurement challenges.

AppLovin provides a competitive total compensation package with a pay for performance rewards approach. Total compensation at AppLovin is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Depending on the position offered, equity, and other forms of incentive compensation (as applicable) may be provided as part of a total compensation package, in addition to dental, vision, and other benefits.

Other Types of Pay:

• Equity eligible
• Health Insurance: Medical, Dental, Vision, Life, Disability
• Retirement Benefits: 401(k) Retirement Plan
• Paid Time Off: Unlimited Discretionary Time Off
• Paid Holidays: 10 paid holidays per year
• Paid Sick Leave: 80 hours per year

CA Base Pay Range

$98,000 - $148,000 USD