MarTech Operations Lead-Campaign/AJO

Merkle Schweiz; New Jersey; Hybrid; USD 94,000 - 153,000; Full time

Job summary

An established industry player is seeking a solution lead to drive campaign platform implementations using Adobe Experience Cloud products. This role is pivotal in bridging IT with business and marketing, ensuring effective use of technology to enhance customer experiences. You will lead projects through the entire development life cycle, collaborating with diverse teams to identify opportunities for improvement and value creation. If you thrive in a dynamic environment and are passionate about leveraging technology for impactful results, this is the perfect opportunity for you.

Benefits

Medical, vision, and dental insurance

Short-term and long-term disability insurance

Flexible paid time off

At least 15 paid holidays per year

Paid sick and safe leave

Qualifications

• 5+ years of experience in healthcare or highly regulated industry.
• 3-5 years with Adobe Experience Platform products.
• Proven results in driving measurable gains through technology.

Responsibilities

• Lead campaign platform implementation projects through the development life cycle.
• Collaborate with internal teams and external stakeholders.
• Identify and present opportunities for value creation.

Skills

Adobe Experience Platform

Digital Marketing

Data Analysis

Client Delivery

Process Improvement

Healthcare Industry Knowledge

Education

Bachelor’s degree in business, Engineering, or related field

Tools

Excel

Tableau

SQL

Job description

The purpose of this role is to take campaign platform implementation projects for Adobe Campaign, Redpoint or Unica through the entire development life cycle. This role will work as the solution lead and will be directly involved in the architecture, solution design, development, testing and deployment of the campaign platform. This role serves not only as the technical subject matter expert for the given platform, but also as a consultant on projects involving multiple technologies and components.

Overview

This role is crucial for helping bridge IT with business and marketing. They will sit in IT and primarily collaborate with architects, engineers, business analysis and product owners and focus on improving adoption of Client investment in Adobe Experience Cloud products – including Adobe Real Time Customer Data Platform (RT CDP), Adobe Journey Optimizer (AJO), Adobe Campaign, Customer Journey Analytics (CJA), Adobe Target, and more.

The person in this role is to identify, qualify and present opportunities to IT for incremental value and better practices. Success in this role means making a significant impact on the company’s technology stack and improving customer experience through modernized delivery approaches. It is a broad role by design that will test your technical skills, critical thinking, interpersonal skills, aptitude to learn and apply what is learned and capacity to produce high-quality deliverables.

This individual thrives in a highly matrixed, fast paced and ambiguous environment where they have an opportunity to make their mark.

Day In the Life

• Observes campaign performance for purposes of identifying and presenting refinements to IT and Marketing
• Documents end to end marketing operations process to establish credibility when presenting quantifiable changes to process and associated value
• Creates and owns upkeep of process documentation to help marketing team and campaigns execution more efficient – inclusive of business and IT process, integrations services among applications
• Identify Opportunities: identify, qualify and present opportunities to IT for adding value and improving practices
• Defines what “value” means in various contexts such as faster time to market for omnichannel experiences, labor reduction through automation, better customer experiences and improved campaign performance. Aligning this value with Client stakeholders is essential
• Follows established SOPs, inventing and simplifying along the way
• Serves as point person for Client with regards to identifying / documenting root causes of incidents/issues in campaigns as they arise
• Responsible for giving timely responses to stakeholders on related tasks with guidance, i.e., as per standard operating procedures (SOP) and SLA
• Meets business metrics and goals, i.e., and service level agreements (SLAs) production, and quality targets
• Coordination and Communication: collaborates with internal teams and external stakeholders
• Manages the troubleshooting of issues as surfaced during the campaign life-cycle
• Supports the marketing tech stack
• Campaign Execution: assists in completing technical steps to activate campaigns – including ensuring measurement is in place

What Is Success?

• Success in this role is measured through several key metrics and indicators as follows:
  • Client adoption and utilization: increased adoption and effective use of Adobe Experience Cloud products by the Client
  • Value Creation: identification and implementation of opportunities that add incremental value. Improvements in omnichannel experience time to market, labor reduction through automation, and enhanced campaign performance.
  • Stakeholder Alignment: successful alignment of defined value with Client stakeholders. Positive feedback and collaboration from stakeholders.
• Technical and Analytical Contributions: quality and impact of technical solutions and analytical insights provided. Successful integrations and optimizations of processes and interfaces.
• Customer Experience Improvement: enhancements in customer experience delivered through modernized delivery approaches. Metrics such as customer satisfaction, engagement, and retention.
• Personal and Professional Growth: demonstrated growth in technical skills, critical thinking, and interpersonal abilities. High-quality deliverables and contributions to the tech stack of the company.
• Industry Experience: demonstrated healthcare industry knowledge including delivery experience in this and/or other highly regulated industries.

• Time Management & Execution – effectively organize and execute, meeting deadlines and investing time where needed.

Basic Qualifications

• Bachelor’s degree in business, Engineering, or related field
• 5+ years of experience in healthcare or other highly regulated industry (either direct or as service provider)
• 3 - 5 years of experience with Adobe Experience Platform products such as RT CDP, AJO, CJA, or equivalent
• 5+ years of experience leading business process / technology teams with Business Consultants, Developers, and Quality Assurance
• 5+ years of experience in client delivery (technology services)
• 4+ years of digital marketing experience
• Proven results from driving measurable gains through people, process, and technology
• Experience using financial concepts such as ROIC or other to quantify value of process improvements. Essentially using data to inform solutions and decisions

Preferred Qualifications

• Experience with marketing systems and tools involving email, SMS/MMS, web, analytics, and CRM for delivering omnichannel experiences
• Experience with customer segmentation, profiling, and targeting
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience using Microsoft Excel to manipulate and analyze data
• Experience building, executing and scaling cross-functional programs or marketing campaigns
• Experience in SixSigma or equivalent
• Experience using any of SQL or other analytical tools for conducting data analysis

Additional information

The annual salary range for this position is $94,000-$152,375. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law. Additionally, this position is eligible for discretionary incentive compensation.

Benefits available with this position include:

• Medical, vision, and dental insurance,

• Short-term and long-term disability insurance,

• Flexible paid time off,

• At least 15 paid holidays per year,

• Paid sick and safe leave, and

Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies. For further details regarding Dentsu benefits, please visit www.dentsubenefitsplus.com .

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