MarTech Lifecycle Specialist Remote

Aeroflow; Asheville (NC); Remote; USD 60,000 - 80,000; Full time

Job summary

Aeroflow is seeking a MarTech Lifecycle Specialist to enhance patient communications and user engagement strategies across their digital platforms. The role demands expertise in translating business needs into actionable technical requirements and managing marketing automation campaigns. Candidates should possess strong analytical and communication skills, along with relevant experience in CRM and marketing technologies.

Benefits

Competitive Pay

Health Plans with FSA or HSA options

401K with Company Match

Paid Holidays and PTO Accrual

Employee Assistance Programs

Qualifications

• 2+ years working within CRM/Lifecycle Marketing or a similar role.
• Experience building Email, SMS, and In-Browser messages.
• Experience in event-driven architecture with real-time data.

Responsibilities

• Lead requirement definition and project documentation for customer engagement.
• Execute campaign management and customer segmentation strategies.
• Monitor KPIs and communicate progress to stakeholders.

Skills

Analytical Skills

Project Management

Communication

Education

Bachelor's degree in Business, Marketing, Computer Science, Mathematics, Statistics, or a related field

Tools

Braze

Google Tag Manager

HTML/CSS

Job description

Job Description

Job Description

The Opportunity

Within Aeroflow, the Product Engineering team is composed of 50 team members including Software Engineers, Product Owners, Quality Testers, Marketing Tech, UX and UI experts. We focus on delivering high quality, best in class digital products and experiences to our patients and our internal colleagues. We support all of Aeroflow’s business units: Breast Pumps, Diabetes, Urology and Sleep.

Your Primary Responsibilities

We are currently seeking a MarTech Lifecycle Specialist to help our Marketing Technology and various Business Units by executing comprehensive customer engagement and automation strategies to drive patient communications and create personalized user journeys across Aeroflow’s digital properties (email, SMS, in-browser messages). The team aims to drive growth, customer engagement and activity, and maximize revenue opportunities.

This candidate is highly skilled at translating business requests from a variety of teams (Product, Marketing, Data, and Engineering) into technical requirements and then operating with a bias for action to bring those requests to life.

As a MarTech Lifecycle Specialist, you’ll wear a lot of hats. This may involve:

• Marketing Tech Operations & Documentation

  • Leading requirement definition and project documentation, including gathering of requirements, translating business requests into technical steps, and documentation of prioritized actions and use cases based on internal customer needs and business value.
  • Documenting customer lifecycle flows, identifying the data needed to track activity, trigger communications, and analyze performance in a scaleable, standardized way.

• Campaign Management & Execution

  • Utilizing our customer engagement platform (Braze) to build out automations, campaigns, customer segmentations, and audience journeys to drive engagement, activity, and revenue.
  • Identifying needed data and determining how to get that data, whether it comes from utilizing GTM and tagging the site, building a webhook within Braze to manipulate existing data, or working with needed engineering resources to gather it.

• Performance Monitoring & Insights

  • Monitor KPIs and Key Metrics, developing plans to achieve those targets and proactively communicating progress to a variety of partners.
  • Leverage customer analytics and customer engagement platform tools to assist business partners with making the best decisions regarding automation activities and recommend lifecycle and personalization strategies based on that data in order to optimize product performance, customer experiences, and realize growth opportunities.

• Due to the nature of Aeroflow being a healthcare company, maintaining HIPAA/patient confidentiality is important to this role.

• The MarTech Lifecycle Specialist position will report to the Senior Marketing Automation Manager.

Skills for Success - (Must Have)

• Self-starter, proactive, deadline driven, hands on team player, with a passion for continuous learning and staying up-to-date with industry trends and emerging technologies.
• Excellent communicator with the ability to track, and digest complex technical issues, converting into clear and concise next steps.
• Strong analytical and problem-solving skills, with the ability to derive insights from various sources of complex data and is familiar with A/B testing to drive continual impact.
• Excellent communication skills, with the ability to effectively present findings and insights to technical and non-technical stakeholders as well as develop strong, positive relationships with team members across varying departments.
• Strong attention to detail and ability to work with varying sets of data and audience lists, ensuring accuracy and data integrity.
• Ability to work collaboratively and autonomously in a fast-paced and agile environment, managing multiple priorities to meet deadlines.

Required Qualifications

• Bachelor's degree in Business, Marketing, Computer Science, Mathematics, Statistics, or a related field or related experience.
• 2+ years working within CRM/Lifecycle Marketing or in a similar role, preferably within the B2C consumer-facing space.
• Experience building Email, SMS, and In-Browser messages within a customer engagement platform like Braze or similar enterprise platforms.
• Experience building audience segmentations and parameters in relation to target audiences, triggering automations, cohort analysis, etc.
• Experience in event-driven architecture and working with real-time data to trigger automations
• Experience in HTML/CSS coding in relation to email templates and campaigns.
• Familiarity with building API/Webhooks in a customer engagement platform.
• 2+ Professional references

You might also have

• Experience migrating sends from legacy systems to new ESPs/Customer Engagement platforms
• Basic SQL knowledge/familiarity
• Basic Liquid knowledge/familiarity
• Experience working with CDP’s and integrations with Customer Engagement Platforms
• Data visualization experience
• Familiar with Google Analytics and GTM tagging front-end web experiences
• Experience within the healthcare industry
• Experience working with properties on the Adobe Commerce platform, Alokai Platform, React based platforms.
• Working within an Agile or Scrum environment

What we look for

We’re looking for a MarTech Lifecycle Specialist to significantly impact the growth of our company and help redefine the way patients access healthcare products and services. We are looking for a candidate with a passion for helping people by your involvement in building a revolutionary platform that enables patients to shop for the products and services they need in an e-commerce-like experience through insurance.

What Aeroflow Offers

Competitive Pay, Health Plans with FSA or HSA options, Dental, and Vision Insurance, Optional Life Insurance, 401K with Company Match, 12 weeks of parental leave for birthing parent/ 4 weeks leave for non-birthing parent(s), Additional Parental benefits to include fertility stipends, free diapers, breast pump, Paid Holidays, PTO Accrual from day one, Employee Assistance Programs and SO MUCH MORE!!

Here at Aeroflow, we are proud of our commitment to all of our employees. Aeroflow Health has been recognized both locally and nationally for the following achievements:

• Family Forward Certified
• Great Place To Work Certified
• Inc. 5000 Best Place to Work award winner
• HME Excellence Award
• Sky High Growth Award

If you’ve been looking for an opportunity that will allow you to make an impact, and an organization with unlimited growth potential, we want to hear from you!

Aeroflow Health is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.