MarTech Engineer

hardrockdigital; United States; Hybrid; USD 120,000 - 160,000; Full time

Benefits offered by this job

Flexible vacation

Hybrid/Remote environment

Global brand

Job summary

Hard Rock Digital is building a Martech team-focused on the event-driven side of marketing data. The Martech Engineer will own real-time data flows, tracking, instrumentation, identity resolution, and integrations across Segment, Braze, Amplitude, AppsFlyer, and ad platforms to connect player behavior with marketing tools in seconds.

This is a digital analytics role, not traditional data engineering. We welcome 2+ years in digital analytics or martech and encourage senior candidates to

Qualifications

• Minimum 2 years of professional experience in digital analytics or marketing technology — tag implementation, tracking implementation, CDP work, analytics QA, or similar.

Responsibilities

• Build and maintain real-time data flows through Segment, starting with out-of-the-box destinations and evolving to Functions (Node.js), Sources, and custom Destinations with senior teammates.
• Support in-session triggers, push pipelines, and webhook/postback integrations with ad and attribution platforms.
• Assist with REST and server-to-server integrations to ad platforms (Google Ads, Meta, TikTok) and attribution providers (AppsFlyer).
• Learn server-side tag layer and the contract between client SDKs and downstream destinations.
• Develop understanding of identity resolution in the CDP — anonymous-to-known transitions, cross-device stitching, and identifier hierarchy.
• Monitor event delivery, payload integrity, and downstream propagation across Segment → Amplitude / Braze / AppsFlyer / Salesforce / Ad Platforms.
• Help maintain schema discipline for events — versioning and backward compatibility.
• Triage live tracking issues: dropped events, mis-attributed conversions, identity mismatches, sync races.
• Trace data end-to-end from SDK to CDP to destination using logs and platform UIs.
• Translate marketing, CRM, and product requirements into event-driven implementations.
• Maintain documentation for event schemas, destination mappings, identity flows, and runbooks.

Skills

Digital analytics

Tag management

JavaScript

REST APIs

Data integration

Mobile attribution

Marketing automation

Problem solving

Tools

Segment

Braze

Amplitude

AppsFlyer

Google Ads

Meta

TikTok

Tag Manager (GTM)

Job description

What are we building?

Hard Rock Digital is a team focused on becoming the best online sportsbook, casino, and social gaming company in the world. We’re building a team that resonates passion for learning, operating, and building new products and technologies for millions of consumers. We care about each customer interaction, experience, behavior, and insight and strive to ensure we’re always acting authentically.

Rooted in the kindred spirits of Hard Rock and the Seminole Tribe of Florida, Hard Rock Digital taps a brand known the world over as the leader in gaming, entertainment, and hospitality. We’re taking that foundation of success and bringing it to the digital space — ready to join us?

What’s the position?

Reporting into the Data Martech team, the Martech Engineer will own the event-driven side of our marketing data — the live pipes that connect player behavior to our marketing tools in seconds, not hours. You'll spend your time on tracking, instrumentation, identity, and integrations across Segment, Braze, Amplitude, AppsFlyer, and our ad platforms.

This is a digital analytics role, not a traditional data engineering one. We're calibrated for someone with at least 2 years of digital analytics or martech experience, but more senior candidates looking to specialize on the event-driven side are equally welcome.

What You Will Do:

• Help build and maintain real-time data flows through Segment — using out-of-the-box destinations to start, then growing into authoring Functions (Node.js), Sources, and custom Destinations alongside senior teammates.

• Support in-session triggers, push pipelines, and webhook/postback integrations with ad and attribution platforms.

• Assist with custom REST and server-to-server integrations to ad platforms (Google Ads, Meta, TikTok) and attribution providers (AppsFlyer) when out-of-the-box destinations fall short.

• Learn the server-side tag layer and the contract between client SDKs and downstream destinations.

• Develop a working understanding of identity resolution in the CDP — anonymous-to-known transitions, cross-device stitching, profile-merge behavior, identifier hierarchy.

• Monitor event delivery, payload integrity, and downstream propagation across Segment → Amplitude / Braze / AppsFlyer / Salesforce / Ad Platforms.

• Help maintain schema discipline for events — versioning, backward compatibility — following patterns set by the team.

• Triage live tracking issues with the team: dropped events, broken deep links, mis-attributed conversions, missing destination payloads, identity mismatches, sync races.

• Trace data end-to-end from SDK fire → CDP → destination, using delivery logs, debuggers, and platform UIs.

• Translate marketing, CRM, and product requirements into event-driven implementations.

• Maintain documentation for event schemas, destination mappings, identity flows, and runbooks.

  Because we operate with a startup mindset, we will be reliant on your technical skills, but also your passion and ownership over all aspects of your work.

What are we looking for?

We are looking for someone who is willing to tackle problems with innovative ideas and quality technical implementations. We believe you’re not just interested in what we're building right now but wants to understand where we're going and how it impacts the customer.

Essential skills for this role:

• Minimum 2 years of professional experience in digital analytics or marketing technology — tag implementation, tracking implementation, CDP work, analytics QA, or similar.

• Some exposure to a CDP (Segment, mParticle, Rudderstack, Tealium, or similar) — you understand the basics of sources, destinations, and how data flows through a CDP. Direct Segment experience is a plus but not required.

• JavaScript proficiency — comfortable writing and reading JS in tracking, tag manager, or scripting contexts.

• Familiarity with REST APIs and webhooks — you understand how integrations work using API keys/OAuth, pagination, and basic error handling.

• Tag management experience — GTM or similar, with a fundamental understanding of HTML, data layers, and how to follow a network request from client to server.

• Familiarity with customer journey tracking and how events flow from a user action to downstream marketing tools.

• Some exposure to mobile tracking and attribution — SDK integrations, deep linking, or postback configuration. iOS-specific concepts (ATT, SKAdNetwork / SKAN, deferred deep linking) are a plus, but you won't be expected to be an expert.

• Awareness of marketing automation platforms (Braze, Iterable, or similar) — bonus for understanding the difference between SDK-direct and CDP-mediated integrations.

• Comfort with marketing metrics and attribution concepts at a working level.

Preferred Qualifications:

• Direct Segment experience (any tier — even just configuring sources/destinations counts).

• Exposure to other martech tools — e.g., Amplitude, a mobile measurement partner (MMP) like AppsFlyer, Branch, or Adjust.

• Experience working with React Native apps.

The type of person you are:

• Naturally curious — you're eager to learn, dig into platforms you haven't seen before, and ask questions about things you don't know.

• Systematic troubleshooter — when something looks broken, you check both sides of the integration, look at logs, compare payloads, and form hypotheses before changing anything.

• Clear communicator — you can explain what's happening in a tracking pipeline to a marketer in language they'll understand.

• Comfortable with operational work — this role is part building, part keeping-the-lights-on. You should find variety energizing.

• Self-aware about what you don't know — we don't expect unicorns; we want someone with solid fundamentals who's ready to grow into the role.

What’s in it for you?

We offer our employees more than just competitive compensation. Our team benefits include:

• Competitive pay and benefits

• Flexible vacation allowance

• A hybrid / remote working environment

• Startup culture backed by a secure, global brand

Roster of Uniques

We care deeply about every interaction our customers have with us, and trust and empower our staff to own and drive their experience. Our vision for our business and customers is built on fostering a diverse and inclusive work environment where regardless of background or beliefs you feel able to be authentic and bring all your talent into play. We want to celebrate you being you (we are an equal opportunity employer).