MarTech & AdTech Strategy Architect — Associate Director

EY; Alpharetta (GA); On-site; USD 139,000 - 301,000; Full time

Job summary

EY seeks a BMC MarTech Solution Architect to shape the data-driven, AI-enabled MarTech stack across enterprise platforms. You will define standards, roadmaps, and reference architectures in collaboration with Product Managers and business leaders, ensuring scalable analytics, personalization, and governance.

You will partner with Data Architecture to design AI-ready data models and ensure seamless integration with data lakes, CDPs, and identity systems while promoting enterprise-wide reuse and

Qualifications

• Deep knowledge of MarTech ecosystems: CRM, CDP, CMS, automation, analytics, identity & consent
• Strong architectural modelling capabilities (business, data, application, technology)
• Strong understanding of enterprise data strategy, data governance, and AI-enabled
• Experience designing integrations across multiple enterprise platforms
• Excellent communication, leadership, facilitation, and stakeholder management skills
• Exposure to Data Architecture or AI/ML platform design
• Experience with Adobe Experience Cloud, Salesforce, CDPs, DAM, or similar ecosystems
• Architecture certifications (TOGAF, cloud certifications)

Responsibilities

• Define and maintain the BMC MarTech architecture strategy and vision
• Define MarTech architectural standards, reusable patterns, and reference architectures
• Shape multi-year roadmaps with Product Managers and cross-functional business leaders
• Translate strategic business needs into future-state capability models and architectures
• Act as the architectural connector across BMC, ET, C&I, Talent, Alumni, and Communications
• Ensure interoperability and shared experience frameworks across business functions
• Reduce duplication and promote enterprise platform and standards reuse
• Produce solution options with pros/cons, costs, risks, technical debt, and compliance (infoSec, GCO, data)
• Collaborate with Data Architecture teams to design AI-ready data models, taxonomies, and metadata structures
• Ensure MarTech systems integrate effectively with enterprise data lakes, CDPs, analytics platforms, and identity systems
• Assess emerging technologies and evaluate platform/vendor options with Product Management teams
• Influence investment decisions, business cases, and sourcing strategies
• Support design assurance and enterprise governance forums
• Promote API-first, event-driven, modular, and composable architecture principles
• Champion performance, resilience, observability, accessibility, and global scalability
• Communicate complex architectural concepts in clear, business-focused language
• Serve as a trusted advisor on MarTech strategy, innovation, and platform evolution

Skills

MarTech knowledge

Architectural modelling

Enterprise data strategy

Systems integrations

Communication & leadership

AI/ML platform design exposure

Adobe Experience Cloud / Salesforce

Architecture certifications (TOGAF etc

Education

TOGAF certification

Cloud certifications

Tools

Adobe Experience Cloud

Salesforce

CDP

DAM

API-led integration

ESB

Lucidchart/LeanIX/ArchiMate

Job description

EY seeks a BMC MarTech Solution Architect to shape the data-driven, AI-enabled MarTech stack across enterprise platforms. You will define standards, roadmaps, and reference architectures in collaboration with Product Managers and business leaders, ensuring scalable analytics, personalization, and governance.

You will partner with Data Architecture to design AI-ready data models and ensure seamless integration with data lakes, CDPs, and identity systems while promoting enterprise-wide reuse and