MarTech & AdTech Solutions Architect – Associate Director

EY; Boston (MA); On-site; USD 167,000 - 301,000; Full time

Job summary

EY in Boston seeks a BMC MarTech Solution Architect to shape data-driven marketing tech strategy across enterprise platforms. You’ll partner with Product Managers and cross-functional teams to define architecture roadmaps, data models, and AI-enabled capabilities in a scalable, secure way.

You will translate business needs into future-state architectures, champion API-first design, and collaborate with Data Architecture to ensure interoperability with data lakes, CDPs, and analytics.

Qualifications

• Deep knowledge of MarTech ecosystems: CRM, CDP, CMS, automation, analytics, identity & consent.
• Strong architectural modelling capabilities (business, data, application, technology).
• Strong understanding of enterprise data strategy, data governance, and AI enablement.
• Experience designing integrations across multiple enterprise platforms.
• Excellent communication, leadership, facilitation, and stakeholder management skills.
• Exposure to Data Architecture or AI/ML platform design.
• Experience with Adobe Experience Cloud, Salesforce, CDPs, DAM, or similar ecosystems.
• Architecture certifications (e.g., TOGAF), cloud certifications.

Responsibilities

• Define and maintain the BMC MarTech architecture strategy and vision.
• Define MarTech architectural standards, reusable patterns, and reference architectures.
• Shape multi-year roadmaps with Product Managers and cross-functional business leaders.
• Translate strategic business needs into future-state capability models and architectures.
• Act as the architectural connector across BMC, ET, C&I, Talent, Alumni, and Communications.
• Ensure interoperability and shared experience frameworks across business functions.
• Reduce duplication and promote enterprise platform and standards reuse.
• Produce solution options with pros/cons, costs, risks, technical debt, and compliance (infoSec, GCO, data).
• Collaborate with Data Architecture teams to design AI-ready data models, taxonomies, and metadata structures.
• Ensure MarTech systems integrate effectively with enterprise data lakes, CDPs, analytics platforms, and identity systems.
• Assess emerging technologies and evaluate platform/vendor options with Product Management teams.
• Influence investment decisions, business cases, and sourcing strategies.
• Support design assurance and enterprise governance forums.
• Promote API-first, event-driven, modular, and composable architecture principles.
• Champion performance, resilience, observability, accessibility, and global scalability.
• Communicate complex architectural concepts in clear, business-focused language.
• Serve as a trusted advisor on MarTech strategy, innovation, and platform evolution.

Skills

MarTech

Architecture modelling

Data strategy

Integrations

Communication

AI/ML design

Adobe Experience Cloud

TOGAF

Job description

EY in Boston seeks a BMC MarTech Solution Architect to shape data-driven marketing tech strategy across enterprise platforms. You’ll partner with Product Managers and cross-functional teams to define architecture roadmaps, data models, and AI-enabled capabilities in a scalable, secure way.

You will translate business needs into future-state architectures, champion API-first design, and collaborate with Data Architecture to ensure interoperability with data lakes, CDPs, and analytics.