Marketplaces Manager

Create Wellness, Inc.; New York (NY); On-site; USD 80,000 - 110,000; Full time

Job summary

A leading wellness company is seeking a Marketplaces Manager to drive execution on Amazon and expand into other marketplaces. The ideal candidate will have 2-4 years of hands-on experience managing marketplaces, with deep expertise in Amazon Seller Central, including PPC and catalog management. This role requires analytical thinking and a focus on profitable growth rather than just top-line metrics. Proficiency with marketplace tools like Helium 10 and Smart Scout is highly desirable.

Qualifications

• 2-4 years of hands-on experience managing marketplaces, particularly Amazon.
• Deep expertise in PPC, catalog management, and account health.
• Strong analytical skills focused on incrementality and profitable growth.

Responsibilities

• Run PPC campaigns end-to-end for Amazon.
• Own strategy across multiple marketplaces including Target.com and Walmart.com.
• Monitor sales, ROAS, and inventory across all channels.

Skills

PPC Management

Analytical Thinking

Amazon Seller Central Expertise

Marketplace Strategy

Tools

Helium 10

Smart Scout

Job description

Overview

We're hiring a Marketplaces Manager to be a hands‑on, execution‑first operator and a true right‑hand partner to the Marketplaces Lead.

Who We Need

This role is for someone who:

• Lives in Amazon Seller Central and knows what it takes to win on the platform
• Is analytical to the core — obsessed with incrementality, ROAS, and profitable growth
• Thinks about marketplaces in the context of the full business, not just one channel
• Is obsessively organized — tracks every moving piece across campaigns, listings, deals, and launches without missing a beat
• Wants to build something, not just maintain it

You’ll own day‑to‑day Amazon execution in collaboration with the Marketplaces Lead — running PPC, catalog, PDPs, and deals. You’ll have real input into channel strategy and the roadmap, playing a central role in scaling one of our biggest revenue drivers.

Beyond Amazon, you’ll own Target.com, Walmart.com, and Instacart end‑to‑end, while leading expansion into new marketplaces.

What You’ll Do

Amazon Strategy & Execution

• Run PPC end‑to‑end: performance audits, keyword research, campaign creation, bid/budget/keyword adjustments, and negative‑term management

• Partner with Ops on inbound planning — flag coverage risks (stockouts, Buy Box suppression, velocity shifts) for visibility
• Optimize PDPs: copy, imagery, A+ content, Brand Store, and Brand Story
• Manage catalog: listing creation, variations, bundles, and backend attribute audits
• Own account health and compliance: proactive monitoring, creating and resolving seller support cases, and ensuring policy adherence
• Monitor pricing and Buy Box integrity across channels and flag suppression risks
• Schedule and QA deals, Lightning Deals, and tentpole event participation (Prime Day, BFCM, etc.)

Marketplace Ownership & Expansion

• Own strategy and execution across Target.com, Walmart.com, Instacart, and other marketplaces
• Drive marketplace expansion by launching, scaling, and optimizing new channels
• Tailor strategy to each platform — what works on Amazon isn't what works on Instacart

Reporting & Analysis

• Monitor spend, sales, ROAS, and inventory flags across all marketplaces
• Flag anomalies fast: CVR drops, organic rank shifts, stockout risk, Buy Box loss
• Track organic rank trends on priority keywords (Brand Analytics SQP, Helium 10)
• Track competitors and overall market movement (search volume, BSR charts, Smart Scout)
• Proactively surface new tests, tactics, and growth opportunities — not just report on what happened

• 2-4 years of hands‑on experience managing marketplaces (Amazon required; Target.com, Walmart.com, and/or Instacart a strong plus)

• VMS/CPG background or experience in another high‑repeat‑purchase category
• Deep Amazon Seller Central expertise across PPC, catalog, PDPs, and account health
• Fluency with Helium 10, Xnurta, Smart Scout, or similar marketplace tools
• Strong analytical mindset — focused on incrementality and profitable growth, not vanity metrics
• Organized and process‑oriented — you can manage a lot of moving pieces without dropping any

What We’re Looking For

• You think like an owner, not a coordinator
• You’re analytical by default — every decision ties back to a number
• You’re fast, resourceful, and don’t wait to be told what to do
• You care about profitable growth and real business outcomes, not top‑line alone
• You’re excited to build across multiple marketplaces, not just run one

Nice to Have

• Agency experience managing marketplace accounts across multiple brands
• Experience launching a brand on a new marketplace from scratch
• Familiarity with Shopify and broader DTC ecommerce metrics
• Background in health, wellness, or sports nutrition
• Comfort with AI‑assisted workflows and productivity tools (we use Claude, ClickUp, Granola)