Marketo and Marketing Operations Specialist

Inspire Global Solutions; Oakland (CA); Remote; USD 60,000 - 80,000; Full time

Job summary

A global financial services company is seeking a Marketo and Marketing Operations Specialist for a 7-month remote contract. The role involves ensuring effective use of Marketo, supporting global marketing efforts, and providing reporting and analytical insights.

Qualifications

• 2+ years of marketing experience in a Marketing Operations role.
• Experience with Marketo or an equivalent platform and Salesforce.
• Strong analytical skills and understanding of marketing compliance.

Responsibilities

• Support the Automation Platform team with governance and processes for Marketo.
• Execute and strategize operational efforts for stakeholders across regions.
• Ensure proper reporting and attribution for marketing efforts.

Skills

Marketing experience

Marketo

Salesforce

Analytical skills

Cross-functional communication

Job description

Marketo and Marketing Operations Specialist

Job Type

Remote

30 $ - 48 $ Per Hour

Date Posted

4 days ago

Job Description

Our client, a global financial services and digital payments company, is seeking aMarketo/Marketing Operations Specialist.

This position is aremote 7-month contractwith the possibility of extension. Candidates must be eligible to work in the US without requiring H-1B visa sponsorship. The hourly rate is$48.10, W2 + paid holidays through Talent Table.NO Corp-to-Corp.

Key Responsibilities:

• Support the Automation Platform team by providing governance and processes, enabling other marketers to effectively use the Marketo platform.
• Strategize and execute operational efforts for global stakeholders in North America, Europe, and APAC.
• Ensure all lead gen efforts are measured and tracked, with clear reporting on ROI.
• Develop and expand upon workflow processes to ensure timely campaign execution.
• Execute inbound requests submitted by cross-functional partners for lead collection, program development, and prospect targeting.
• Support the Automation Platform team to develop streamlined programs in a templated manner with efficiency and global scale in mind.
• Develop strategies for proactively monitoring our lead pool, emphasizing ways to quickly identify trends and variations.
• Work directly with Sales Operations to support Marketo and Salesforce API uptime, field creation, and system backlogs.
• Coordinate with Marketing Analytics to implement reliable reporting, tracking, and attribution across all markets.

Skills:

• 2+ years of marketing experience in a Marketing Operations role.
• Experience with Marketo or an equivalent platform and Salesforce.
• An eye for detail and experience in auditing and QAing high-use programs.
• Strong understanding of marketing inbound channels, lead funnel management, database segmentation, attribution, and measurement.
• Experience balancing multiple priorities and making sound strategic decisions on the best way forward.
• Experience working and communicating cross-functionally with key stakeholders.
• Strong analytical skills to develop a targeted approach and drive actionable insights.
• An understanding of CAN-SPAM, GDPR, and CCPA compliance.

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