Marketing - Visual Content Strategist

Geoprobe; Salina (KS); On-site; USD 60,000 - 90,000; Full time

Benefits offered by this job

401(k)

Health Insurance

Dental Insurance

Vision Insurance

Paid time off

Profit Sharing

Job summary

Geoprobe Systems® in Salina, Kansas, seeks a Visual Content Strategist to own the video and photography pipeline, plan shoots, edit, and deliver polished visual content that shows who Geoprobe is and why it matters.

You'll work with marketing teammates skilled in digital photography and videography to scout locations, coordinate shoots, and produce compelling visuals and written content for case studies, emails, and web pages, ensuring brand consistency across media.

Qualifications

• Bachelor's degree in marketing, communications, journalism, photography/videography, or related field — or equivalent experience.
• 3+ years of professional video/photo production experience (portfolio required).
• Advanced photography and videography skills — capture and editing.
• Proficiency in Adobe Premiere and Photoshop.
• Strong writing, editing, organizational, and time-management skills.

Responsibilities

• Own the video and photography pipeline — scout locations, plan and coordinate shoots across teams — managing projects from concept through delivery
• Capture and edit professional photos and videos of machines, tools, people, and events
• Produce videos that tell stories, showcase product benefits, or explain processes
• Draft video scripts, including voiceover and onscreen text
• Write clear, engaging content for case studies, email/social campaigns, and web pages
• Proof work for accuracy and brand consistency before review
• Build understanding of company culture, products, and customer needs
• Develop relationships across departments to find storytelling opportunities

Skills

Video production

Photography

Storytelling

Content writing

Project management

Communication

Drone piloting

Heavy equipment comfort

Adobe Premiere

Photoshop

Education

Bachelor's degree in marketing/communications/journalism/photography

Tools

Adobe Premiere

Photoshop

Lightroom

After Effects

SolidWorks

Job description

TheVisual Content Strategistisacustomer-focused storytellerwho owns the video and photography pipeline — planning, capturing, editing, and delivering professionalvisualcontent that shows who Geoprobe® is, what we build, and why it matters. Working alongside marketingteammatesalso skilled in digital photography and videography,you'llscout locations, coordinate shoots, and produce polished videos and photos on deadlinewhile also contributing written contentfor useacross marketing media. One dayyou'rein the field photographing a machine in action; the nextyou'refilming a service tutorial or interviewing an employee for a recruitment video. Success comes from collaborating across teams,uncovering stories that help customers succeed, and consistently delivering quality visual contentthat strengthens brand presence and deepens customer connections.

Responsibilities

• Own the video and photography pipeline — scout locations,planand coordinate shoots across teams — managing projects from concept through delivery
• Capture and edit professional photos and videos of machines, tools, people, and events
• Produce videos that tell stories,showcaseproduct benefits, or explain processes
• Draft video scripts, including voiceover and onscreen text
• Write clear, engaging content for case studies, email/social campaigns, and web pages
• Proof work for accuracy and brand consistency before review
• Build understanding of company culture, products, and customer needs
• Develop relationships across departments to find storytelling opportunities

You might be a good fit if you...

• Thrive behind the camera and feel confident working around heavy equipment
• Take ownership of projects frominitialconcept through final delivery, driven to get projects across the finish line
• Communicateeffectivelywith people across departments to coordinate shoots and draw out stories
• Enjoy avarietyof visual and written communication projects
• Manage multiple projects while adapting to changing priorities
• Have a sharp eye for detail and a commitment to producing high-quality visual content
• Bachelor's degree in marketing, communications, journalism, photography/videography, or related field — or equivalent experience
• 3+ years of professional video/photo production experience(portfoliorequired)
• Advanced photography and videography skills — capture and editing
• Proficiencyin Adobe Premiere and Photoshop
• Strong writing, editing, organizational, and time-management skills
• Strong communicationskills and ability to coordinate across teams
• Mechanical aptitude and comfort around heavy equipment
• Certified drone pilot or willingness to obtain certification

Bonus

• Familiarity withLightroom and After Effects
• Experience with short-form animation and/or SolidWorks modeling
• Video promotion experience on YouTube or other social platforms
• Understanding ofappropriate useof AI applications in marketing

• 401(k)
• Health Insurance
• Dental Insurance
• Vision Insurance
• Paid time off
• Profit Sharing

Geoprobe Systems® is an Equal Opportunity Employer.