Marketing Training Leader - AI-Driven Excellence

ABBVIE; Florham Park (NJ); On-site; USD 161,000 - 305,000; Full time

Benefits offered by this job

Comprehensive benefits

Long-term incentive programs

401(k) plan

Job summary

AbbVie is seeking a Director, Brand Excellence Marketing Training to design and execute world-class marketing training that prepares our marketers for AI-enabled, data-driven healthcare marketing. This role leads a team and partners with Commercial leadership to build enduring marketing capabilities across the organization.

You will develop competency frameworks, learning pathways, and organizational transformation strategies that deliver measurable impact and readiness for the next generation

Qualifications

• Bachelor's degree in Marketing, Business, Communications, Learning & Development, or related field.
• 12+ years of experience in marketing, capability development, organizational effectiveness, or related disciplines.
• Demonstrated experience leading teams and developing talent.
• Proven success in designing and implementing enterprise-wide capability-building strategies.
• Deep understanding of customer-centric marketing, omnichannel engagement, and digital transformation.
• Strong executive presence with the ability to influence senior leaders across a matrixed organization.
• Experience leading large-scale change management and organizational transformation efforts.

Responsibilities

• Develop and execute AbbVie’s long-term marketing competencies.
• Establish competency frameworks, learning pathways, and capability roadmaps aligned to business priorities.
• Monitor emerging industry trends and translate future needs into actionable competency-building initiatives.
• Define the future-state competency model for marketers, identifying the critical skills required to lead in an increasingly digital and AI-enabled landscape.
• Guide organizational readiness associated with evolving marketing operating models and new ways of working.
• Serve as a senior advisor to Commercial leadership on marketing competency development.
• Lead the integration of AI into marketing competency development programs.
• Establish AI literacy programs that help marketers effectively leverage generative AI, predictive analytics, automation tools, and emerging technologies.
• Create differentiated learning journeys for marketers at varying stages of career progression.
• Continuously evaluate learning effectiveness through performance metrics, feedback, adoption measures, and business outcomes.
• Lead the design, execution, and continual evolution of AbbVie’s marketing training curriculum.
• Oversee onboarding, foundational marketing training, and advanced competency development programs.
• Ensure learning experiences are modern, engaging, measurable, and aligned to adult learning principles.
• Create an inclusive and collaborative team environment focused on growth and innovation.
• Manage resource allocation and prioritization across multiple initiatives.
• Create an inclusive and collaborative team environment focused on growth and innovation.

Skills

Marketing leadership

Change management

AI in marketing

Omnichannel engagement

Digital transformation

Education

Bachelor's degree in Marketing, Business, Communications, Learning & Development, or related field

Job description

AbbVie is seeking a Director, Brand Excellence Marketing Training to design and execute world-class marketing training that prepares our marketers for AI-enabled, data-driven healthcare marketing. This role leads a team and partners with Commercial leadership to build enduring marketing capabilities across the organization.

You will develop competency frameworks, learning pathways, and organizational transformation strategies that deliver measurable impact and readiness for the next generation