Director of Marketing Excellence & AI Training

PowerToFly; Illinois; On-site; USD 180,000 - 240,000; Full time

Job summary

AbbVie seeks a Director of Brand Excellence Marketing Training to design and lead world-class marketing training, elevating capabilities for digital, data-driven, and customer-centric marketing. You will manage a team, shape competency roadmaps, and partner with Commercial, Brand, Medical, and Digital teams to maximize business impact.

The role requires strategic vision, change leadership, and deep marketing knowledge to accelerate AI adoption and workforce readiness.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, Learning & Development, or related field.
• 12+ years of experience in marketing, capability development, organizational effectiveness, or related disciplines.
• Demonstrated experience leading teams and developing talent.
• Proven success in designing and implementing enterprise-wide capability-building strategies.
• Deep understanding of customer-centric marketing, omnichannel engagement, and digital transformation.
• Strong executive presence with the ability to influence senior leaders across a matrixed organization.
• Experience leading large-scale change management and organizational transformation efforts.

Responsibilities

• Develop and execute AbbVie’s long-term marketing competencies.
• Establish competency frameworks, learning pathways, and capability roadmaps aligned to business priorities.
• Monitor emerging industry trends and translate future needs into actionable competency-building initiatives.
• Define the future-state competency model for marketers, identifying the critical skills required to lead in an increasingly digital and AI-enabled landscape.
• Guide organizational readiness associated with evolving marketing operating models and new ways of working.
• Serve as a senior advisor to Commercial leadership on marketing competency development.
• Lead the integration of AI into marketing competency development programs.
• Establish AI literacy programs that help marketers effectively leverage generative AI, predictive analytics, automation tools, and emerging technologies.
• Cultivate a culture of experimentation, continuous learning, and innovation across the marketing organization.
• Lead the design, execution, and continual evolution of AbbVie’s marketing training curriculum.
• Oversee onboarding, foundational marketing training, and advanced competency development programs.
• Ensure learning experiences are modern, engaging, measurable, and aligned to adult learning principles.
• Create differentiated learning journeys for marketers at varying stages of career progression.
• Continuously evaluate learning effectiveness through performance metrics, feedback, adoption measures, and business outcomes.
• Influence adoption of new marketing frameworks, tools, technologies, and operating models.
• Partner with senior leaders to identify organizational barriers to competency growth and develop solutions that accelerate transformation.
• Develop communication strategies that support sustained behavior change and adoption.
• Lead, coach, and develop a high-performing team responsible for marketing training and development.
• Build marketing training team through mentoring, succession planning, and talent development.
• Establish clear objectives, performance expectations, and career pathways for team members.
• Manage resource allocation and prioritization across multiple initiatives.
• Create an inclusive and collaborative team environment focused on growth and innovation.
• Build trusted partnerships with Commercial leaders, Brand teams, MHI, Regulatory, Legal, OEC, BTS, APEX, Digital Lab, and Learning & Development stakeholders.
• Influence senior leaders across therapeutic areas and business units without direct authority.
• Collaborate with international partners to identify, adapt, and scale best-in-class approaches.
• Leverage internal and external expertise to bring innovative solutions to AbbVie.

Education

Bachelor's degree in Marketing, Business, Communications, Learning & Development

Job description

AbbVie seeks a Director of Brand Excellence Marketing Training to design and lead world-class marketing training, elevating capabilities for digital, data-driven, and customer-centric marketing. You will manage a team, shape competency roadmaps, and partner with Commercial, Brand, Medical, and Digital teams to maximize business impact.

The role requires strategic vision, change leadership, and deep marketing knowledge to accelerate AI adoption and workforce readiness.