Marketing Technology Specialist

Extraco Banks; Waco (TX); Hybrid; USD 85,000 - 110,000; Full time

Job summary

Extraco Banks, located in Waco, TX, seeks a Marketing Technology Specialist to optimize our marketing stack, drive data-driven decisions, and support growth. You will oversee HubSpot Automation, analytics reporting, Drupal 10 CMS, and website development to enhance engagement.

The role emphasizes collaboration, accuracy, and continuous improvement, with responsibilities spanning data collection, dashboards, campaign setup, tagging, SEO improvements, and stakeholder communication.

Qualifications

• Bachelor’s degree in Marketing, Information Systems, Business, or related field.
• Experience with marketing technology systems and CRM integrations.
• Drupal 10 experience preferred.

Responsibilities

• Implement, configure, and maintain marketing platforms including HubSpot, email tools, analytics, and Drupal 10.
• Ensure seamless data flows and accurate data integration across systems.
• Troubleshoot issues, fix integration failures, and optimize performance.
• Execute updates and routine maintenance for stability and reliability.
• Build dashboards and reports for campaigns and programs.
• Configure workflows, segmentation, and campaign triggers in HubSpot.

Skills

HubSpot Marketing Automation

Google Analytics

Power BI

Drupal 10

CRM integrations

Marketing automation platforms

Data analysis

SEO basics

UX/UI understanding

Education

Bachelor’s Degree in Marketing

Information Systems

Computer Science/Engineering

Tools

HubSpot

Google Analytics

Power BI

Drupal CMS

Job description

Extraco Banks is seeking a technically skilled, analytical, and innovation‑driven Marketing Technology Specialist to manage and optimize our marketing technology stack. This role supports marketing automation, digital experience management, analytics reporting, and website development to strengthen engagement and support business growth. The ideal candidate is detail‑oriented, self‑motivated, and thrives in a collaborative environment that values accuracy, data‑driven decisions, and continuous improvement.

What You’ll Do

• Implement, configure, and maintain marketing platforms including HubSpot Marketing Automation, email marketing tools, analytics platforms, and the Drupal 10 CMS.
• Ensure seamless integration of marketing systems to support consistent, accurate data flows.
• Troubleshoot system issues, integration failures, and performance inconsistencies across marketing platforms.
• Execute system updates, enhancements, and routine maintenance to ensure stability and reliability.

HubSpot Marketing Automation, Data Analysis & Reporting

• Collect, analyze, and interpret HubSpot Marketing Automation data to deliver actionable insights.
• Build and maintain dashboards and reports for marketing‑driven, corporate‑driven, and line‑of‑business campaigns.
• Monitor performance trends across campaigns and recommend optimizations.
• Configure workflows, segmentation, automation rules, and campaign triggers in HubSpot.

Campaign Support

• Assist in planning, executing, and improving marketing campaigns across digital channels.
• Set up campaigns, workflows, and personalized engagement sequences in HubSpot.
• Ensure accurate tracking, UTM setup, tagging, and performance measurement.
• Partner with Marketing, Customer Intelligence, and business units to align marketing technologies with organizational goals.
• Translate stakeholder needs into technical solutions and platform configurations.
• Communicate system changes, enhancements, and best practices to internal teams.
• Stay informed on emerging marketing technology trends and recommend new capabilities.
• Conduct keyword research to support content strategy and optimize digital visibility.
• Use tools like Google Analytics and HubSpot’s AI‑enabled insights to track KPIs and guide SEO improvements.
• Recommend optimizations for site structure, content, and search performance.

Website Management (Drupal 10 CMS)

• Manage, update, and optimize the corporate website and affiliate sites on Drupal 10.
• Develop and maintain landing pages, site architecture, and UX/UI components.
• Ensure content accuracy, brand consistency, and visual appeal in collaboration with the Marketing Content Specialist.
• Implement new website features, modules, and enhancements to support marketing initiatives.
• Improve site performance, SEO, and user journeys using analytics and industry best practices.

Additional Responsibilities

• Support evolving marketing needs and perform related duties as assigned.
• Provide training and onboarding support for marketing systems.

What We’re Looking For

Required Qualifications

• High School Diploma required
• Computer Science/Computer Engineering or equivalent technical education
• Bachelor’s Degree in Marketing, Information Systems, Business, or related field preferred
• Google Analytics and HubSpot certifications preferred
• Experience working with marketing technology systems, CRM integrations, or marketing automation platforms
• Experience with Drupal (Drupal 10 preferred)
• Experience in banking or financial services marketing preferred

Required Skills & Abilities

• Strong technical aptitude and understanding of marketing technology stacks
• HubSpot experience strongly preferred
• Proficiency in analytics tools such as Google Analytics or Power BI
• Excellent problem‑solving skills and meticulous attention to detail
• Ability to analyze data and translate insights into recommendations
• Strong project management and multitasking abilities
• Effective communicator with the ability to simplify technical concepts
• Collaborative team member with strong initiative and accountability

Why Extraco?

Extraco Banks is committed to innovation, digital transformation, and employee development. You’ll join a forward‑thinking team that values creativity, continuous improvement, and meaningful contributions to organizational success. We equip employees with modern tools, ongoing development opportunities, and a supportive culture that invests in your growth.

Work Environment & Physical Requirements

• Primarily office‑based role with periods of sitting or standing
• Frequent use of standard office equipment (computer, phone, copier)
• Occasional travel to branches, trainings, and meetings
• Visual acuity required for reviewing website content, digital workflows, and analytics
• Occasional lifting of 10–15 pounds

Additional Employment Requirement

Must open and maintain a checking or savings account with Extraco Banks as a condition of employment.

Equal Opportunity Employer

Extraco Banks is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability, veteran status, or any other protected characteristic. We are committed to creating an inclusive, respectful, and equitable workplace.