Marketing Technology Product Analyst

Aegon; United States; Remote; USD 78,000 - 83,000; Full time

Job summary

Aegon seeks a Marketing Technology Analyst who will design and deploy marketing technology resources for optimizing campaigns. This remote position requires strong skills in marketing technology software and a Bachelor's degree in a relevant field. The ideal candidate will analyze business processes and collaborate across teams to enhance user experience and functionality.

Qualifications

• Five years of experience developing technical solutions.
• Thorough understanding of marketing technology software or platforms.
• Knowledge of project management methodologies.

Responsibilities

• Use expertise in marketing technology software to improve user experience.
• Conduct business process analysis and needs assessment.
• Serve as a senior liaison for business and system requirements.

Skills

Analytical skills

Problem-solving skills

Communication skills

Relationship building

Education

Bachelor's degree in information technology, marketing or relevant field

Tools

Salesforce

Google Analytics

Adobe

Google Cloud Platform

Job description

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Design and deploy marketing technology resources to optimize automated marketing campaigns, material distribution, agency/vendor management, platform use, and tracking, reporting and analytics.

Responsibilities

• Use expertise in marketing technology software and platforms to improve the user experience, reporting and distribution.
• Conduct business process analysis and needs assessment to align Marketing solutions with business initiatives.
• Serve as a senior liaison across business groups to create documentation for business and system requirements.
• Work on project teams to develop or modify complex processes and/or systems.
• Identify trends/issues and performance gaps.
• Gather feedback from stakeholders and provide discussion forums to improve the user experience.
• Maintain thorough knowledge of platforms, tools and processes.
  
  

Qualifications

• Bachelor's degree in information technology, marketing or relevant field, or equivalent experience
• Five years of experience developing technical solutions
• Thorough understanding of marketing technology software or platforms (e.g., Salesforce, Google Analytics, Adobe, Google Cloud Platform, CRM and Marketing Cloud)
• Knowledge of project management methodologies
• Analytical and problem-solving skills
• Excellent written and oral communication and relationship building skills
• Ability to manage multiple priorities and meet deadlines
  
  

Preferred Qualifications

• Financial services experience (e.g. Retirement, Employee Benefits, Life Insurance, Investments)
  
  

Working Conditions

• Remote
  
  

The Salary for this position generally ranges between $78,000-83,000 annually. Please note that the salary range is a good faith estimate for this position and actual starting pay is determined by several factors including qualifications, experience, geography, work location designation (in-office, hybrid, remote) and operational needs. Salary may vary above and below the stated amounts, as permitted by applicable law.

Additionally, this position is typically eligible for an Annual Bonus based on the Company Bonus Plan/Individual Performance and is at the Company’s discretion.

This job description is not a contract of employment nor for any specific job responsibilities. The Company may change, add to, remove, or revoke the terms of this job description at its discretion. Managers may assign other duties and responsibilities as needed. In the event an employee or applicant requests or requires an accommodation to perform job functions, the applicable HR Business Partner should be contacted to evaluate the accommodation request.

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Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Sales, Marketing, and Product Management

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