Marketing Technology Manager

Simmons Bank; Little Rock (AR); On-site; USD 120,000 - 150,000; Full time

Job summary

Simmons Bank seeks a Marketing Technology Manager to own and optimize the marketing tech stack, including CRM and automation platforms. You will lead customer journeys, ensure data accuracy across systems, and partner with Marketing, Sales, CX, IT, and Data teams to drive measurable growth.

A team will report to you and you’ll influence governance and analytics to improve outcomes. Your background includes hands-on experience with marketing automation platforms, lifecycle marketing, and data

Qualifications

• Bachelor’s degree in marketing, business, statistics or related field.
• 5-8+ years in marketing technology, marketing automation, CRM, or marketing operations.
• Experience designing lifecycle programs (onboarding, cross-sell, retention).
• Ability to read and interpret business documents and data sources.

Responsibilities

• Own the marketing technology stack, ensuring performance and scalability.
• Lead development and execution of automated customer journeys across lifecycle stages.
• Partner with teams to enable a unified customer view and accurate targeting.
• Establish governance and best practices for campaign build, QA, and deployment.
• Manage a team responsible for campaign operations and platform administration.
• Support optimization of campaigns using data, testing, and insights.

Skills

Marketing automation

CRM

Lifecycle marketing

Data governance

Cross-functional leadership

Education

Bachelor's degree in marketing, business, statistics

Tools

Marketo

Salesforce Marketing Cloud

HubSpot

SQL / data tools

Job description

Position Summary

The Marketing Technology Manager is responsible for owning and optimizing the bank’s marketing technology ecosystem, including CRM, marketing automation platforms, and supporting data and integrations. This role leads the design and execution of scalable customer journeys, ensures data flows accurately across systems, and enables Marketing, Sales, and Customer Experience teams to execute effective, measurable business outcomes. It also manages a team and partners cross-functionally to align technology capabilities with business growth, customer experience, and operational efficiency goals.

Essential Duties and Responsibilities

• Own and manage the marketing technology stack (e.g., CRM, marketing automation, customer engagement platforms) and ensure optimal performance and scalability
• Lead development and execution of automated customer journeys across onboarding, cross-sell, retention, and lifecycle programs
• Partner with key resources and assist in integration of data sources and platforms to enable a unified customer view and accurate campaign targeting
• Establish governance, standards, and best practices for campaign build, QA, deployment, and performance tracking
• Partner with Marketing, Sales, CX, IT, and Data teams to define requirements and deliver technology-enabled use cases
• Manage and develop a team responsible for campaign operations, platform administration, and technical execution
• Support continuous optimization of campaigns and journeys using data, testing, and performance insights
• Monitor platform health, data quality, and compliance with regulatory and internal policies
• Evaluate and implement new technologies or enhancements to improve automation, personalization, and measurement capabilities
• Support reporting and analytics by enabling tracking, attribution, and data availability across marketing activities
• Ensures that all departmental documents and activities are performed in compliance with applicable laws, regulations, policies and procedures as applicable to this position, including completion of required compliance training.
• Performs other duties and responsibilities as assigned.

Qualifications

• Hands-on experience owning or administering marketing automation platforms (e.g., Marketo, Salesforce Marketing Cloud, HubSpot, etc.)
• Proven track record designing and executing lifecycle marketing programs (onboarding, cross-sell, retention)
• Experience working cross-functionally with Marketing, Sales, IT, and Data teams to deliver integrated solutions
• Experience managing data integrations, segmentation, and campaign performance measurement
• Deep understanding of CRM systems, marketing automation, and campaign execution
• Strong knowledge of customer lifecycle marketing, segmentation, and personalization strategies
• Data fluency (reporting, KPIs, attribution, A/B testing, performance optimization)
• Understanding of data integrations, APIs, and data quality / governance practices
• Familiarity with compliance requirements (e.g., CAN-SPAM, TCPA, data privacy)
• Ability to read and interpret documents such as procedure manuals, general business correspondence and/or journals or government regulations.
• Ability to write routine reports, simple-to-business correspondence, and procedures.
• Ability to effectively speak, respond to questions, and present information to the following: one-on-one /small groups, customers, employees, clients, managers, top management, board of directors, and the general public.
• Education and/or Experience
• Bachelor’s degree in marketing, business, statistics, or related field. Masters degree strongly preferred 5-8+ years of experience in marketing technology, marketing automation, CRM, or marketing operations roles
• Computer Skills
• MS Office programs
• Training in marketing automation platforms (e.g., Marketo, Salesforce Marketing Cloud, HubSpot)
• Training in CRM platforms and customer data architecture (e.g., Salesforce, CDPs)
• Data and analytics training (SQL, reporting tools, customer segmentation)
• Training in customer journey mapping and lifecycle marketing strategy
• Basic technical training in APIs, integrations, or data workflows (preferred for MarTech roles)
• Certificates, Licenses, Registrations, preferred Salesforce Marketing Cloud certifications HubSpot certification Microsoft Dynamics365 certifications Marketo Certified Expert Pardot specialist
• Other Qualifications (including physical requirements)
• Strong oral and written communication skills.
• Strong analytical, organizational, problem solving, and planning skills with the ability to set priorities.
• Ability to manage and develop a team of technical and campaign resources
• Strong project management and prioritization across multiple initiatives
• Ability to translate business requirements into technical solutions
• Cross-functional leadership and stakeholder management skills
• Data-driven mindset with ability to translate insights into action
• Process and systems thinking
• Other

Equal Employment Opportunity Information

Simmons First National Corporation and its subsidiaries are committed to a policy of equal employment with respect to a person's race, color, religion, sex, ancestry, sexual orientation, gender identity, national origin, covered veterans, military status, physical or mental disability or any other legally protected classifications. Since 1903, we’ve been putting people first by making a commitment to you. Simmons Bank is the subsidiary bank for Simmons First National Corporation (NASDAQ: SFNC), a publicly traded bank holding company headquartered in Arkansas. Founded as a community bank, Simmons Bank has grown steadily to its current size of $28 billion in assets, with more than 3,000 associates located in Arkansas, Kansas, Missouri, Oklahoma, Tennessee and Texas. Our growth has led to some amazing career opportunities, while our dynamic culture has been recognized by publications across our footprint. Parallel to our growth, Simmons Bank’s community roots run deep – these are felt in the ways we seek to go the extra mile for our customers and communities through exceptional service and volunteerism, and in the strong career growth opportunities and wellness programs we offer associates. Our team is characterized by collaboration, integrity and passion for all we do, high performance, and a commitment to personal and professional growth. If these cornerstones of company culture appeal to you, let’s talk! There’s never been a better time to join our team.