Marketing Technology Integration Lead

Recruitment Room - Global; Alexandria (VA); Hybrid; USD 90,000 - 115,000; Full time

Job summary

A leading company is seeking a Marketing Technology Integration Lead to design and manage a scalable marketing technology ecosystem. This hybrid role requires strong technical skills and extensive knowledge of tools like Marketo, ensuring effective integration and data-driven marketing strategies. The candidate should have a proven track record in marketing technology and collaboration across marketing and IT teams, with an emphasis on performance-driven solutions.

Qualifications

• 7+ years of marketing technology, digital marketing, or related experience.
• Hands-on expertise with Marketo for automation, segmentation, and reporting.
• Familiarity with Salesforce, Google Marketing tools, and personalization platforms is advantageous.

Responsibilities

• Lead marketing technology strategy, aligning platform capabilities with business objectives.
• Administer and optimize Marketo and related marketing automation tools.
• Collaborate with IT and analytics for precise tracking and segmentation standards.

Skills

Marketo

Project Management

Marketing Technology

Javascript

Analytics Tools

Communication

Google Analytics

CRM

Customer Data Platforms (CDPs)

Digital Marketing

CSS

A/B Testing

Marketing Automation

HTML

SQL

Predictive Analytics

Personalization Techniques

Education

Bachelor’s degree in Marketing, Information Systems, Computer Science, or relevant field

Job description

3 days ago Be among the first 25 applicants

Recruitment Room - Global provided pay range

This range is provided by Recruitment Room - Global. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$90,000.00/yr - $115,000.00/yr

We are looking for a strategic and technically proficient Marketing Technology Integration Lead to design, manage, and enhance a scalable marketing technology ecosystem. This role ensures smooth integration across digital channels, amplifies automation and personalization capabilities, and enables informed, data-driven marketing strategies for both B2B and B2C audiences.

The successful candidate will have extensive knowledge of platforms such as Marketo, customer data platforms (CDPs), and analytics tools, serving as an essential connector among marketing, IT, and analytics teams. This hands-on role suits an individual passionate about driving marketing performance through innovative technology and experimentation.

Work Environment: Hybrid (3 Days On-site, 2 Days Remote)

Travel Requirement: Minimal (0–10%)

Key Responsibilities

Marketing Technology Strategy & Implementation:

• Lead marketing technology strategy, aligning platform capabilities with overall business and marketing objectives.
• Evaluate, select, and implement technologies supporting performance enhancement, segmentation, and personalization.
• Administer and optimize Marketo and related marketing automation tools, ensuring effective CRM, web, and analytics integrations.
• Develop comprehensive cross-channel campaign strategies across email, web, social media, and paid advertising.
• Collaborate with IT and analytics to maintain precise tracking, tagging, and segmentation standards across digital touchpoints.
  
  

Automation & Personalization

• Manage sophisticated automation workflows and advanced audience segmentation within Marketo.
• Advocate and advance personalization techniques to enhance user engagement across email and web platforms.
• Maintain accuracy in campaign tracking and attribution to support comprehensive analytics.
• Execute A/B and multivariate testing to refine targeting, messaging, and creative effectiveness.
• Partner with analytics to construct dashboards and sophisticated attribution models for real-time insights.
  
  

Integration & Technology Optimization

• Serve as the main point of contact between Marketing and IT, ensuring the technology stack is scalable, secure, and business-aligned.
• Design and oversee middleware solutions facilitating integration between marketing technologies and enterprise systems.
• Collaborate closely with data analytics teams to enhance predictive analytics, machine learning, and customer insights.
• Spearhead the deployment and ongoing optimization of customer data platforms (CDPs) for unified customer views and omnichannel marketing.
  
  

Qualifications

Education:

• Bachelor’s degree in Marketing, Information Systems, Computer Science, or relevant field.
  
  

Experience

• 7+ years of marketing technology, digital marketing, or related experience.
• Comprehensive hands-on expertise with Marketo for automation, segmentation, and reporting.
• Proven track record with campaign management tools, CDPs, and personalization technologies.
• Cross-functional collaboration experience with IT, marketing, and analytics teams.
• Familiarity with Salesforce, Google Marketing tools (GA360, Tag Manager, Optimize), and personalization platforms such as Interaction Studio/Evergage is advantageous.
• Exposure to AI-powered marketing strategies and machine learning segmentation preferred.
• Technical proficiency in HTML, CSS, JavaScript, SQL, and database systems preferred.
  
  

Skills & Abilities

• Advanced knowledge of marketing analytics, attribution, and measurement.
• Strong project management skills with a capacity to handle multiple tasks simultaneously.
• Strategic thinker with an analytical, performance-focused approach.
• Deep understanding of CRM integrations, email optimization, and automation best practices.
• Excellent communication skills with the ability to simplify complex technical concepts.
• Proactive, results-oriented mindset with dedication to continual improvement.
  
  

Preferred Certifications

• Marketo Certified Professional
• Google Analytics Certified
  
  

Physical Requirements

• Extended periods working at a desk and computer.
• Regular typing and documentation handling.
• Occasional lifting (up to 30 pounds) and standard office activities.
• Clear and effective verbal and written communication skills.
  
  

Skills: marketo,campaign management,project management,marketing technology,javascript,analytics tools,communication,google analytics,crm,customer data platforms (cdps),digital marketing,css,a/b testing,marketing automation,html,sql,predictive analytics,personalization techniques

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Business Consulting and Services

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