Marketing Technology Director

Sedgwick; Erie (Erie County); Remote; USD 100,000 - 150,000; Full time

Job summary

A leading claims administration partner in Erie County is seeking a Marketing Technology Director to lead the marketing tech strategy and manage various tools. The ideal candidate should have over 8 years of B2B marketing technology experience and be proficient in CRM capabilities and data analysis. This role is essential for enhancing marketing efficiency and driving transformation initiatives within the organization. Benefits include career development and a comprehensive offering of medical, dental, and 401K plans.

Benefits

Career development opportunities

Comprehensive benefits including medical, dental, vision, and 401K

Qualifications

• 8+ years of experience in B2B marketing technology.
• Experience creating a martech vision and roadmap for B2B companies.
• Proven ability to lead martech transformation initiatives.

Responsibilities

• Develop and implement the marketing technology strategy.
• Lead administration of all current marketing tools.
• Drive integration of AI and automation technologies.

Skills

B2B marketing technology

Marketing strategy

CRM capabilities

Data analysis

Account-Based Marketing (ABM)

Education

Bachelor's degree in Marketing, Business, IT, Engineering or a related field

Tools

Act-On

Google Analytics 4

Sprout Social

Wrike

Looker Studio

Crazy Egg

Genius Monkey

Job description

By joining Sedgwick, you'll be part of something truly meaningful. It’s what our 33,000 colleagues do every day for people around the world who are facing the unexpected. We invite you to grow your career with us, experience our caring culture, and enjoy work-life balance. Here, there’s no limit to what you can achieve.

Newsweek Recognizes Sedgwick as America’s Greatest Workplaces National Top Companies

Certified as a Great Place to Work

Fortune Best Workplaces in Financial Services & Insurance

Marketing Technology Director

PRIMARY PURPOSE OF THE ROLE: The Director, Marketing Technology leads the strategy and management of our current marketing tech stack and owns the coordinated upgrade and implementation of marketing automation, reporting and data analysis capabilities. This position will translate the marketing vision into a technology roadmap to meet Sedgwick’s vision and key objectives.

ESSENTIAL RESPONSIBILITIES MAY INCLUDE:

• Develop and implement the marketing technology strategy ensuring alignment with the overall Marketing and Sedgwick’s initiatives.

• Lead Administration of all current marketing tools including email, web design, automation, digital, measurement and SEO (e.g., Act-On, Crazy Egg, Google Analytics 4, Looker Studio, Sprout Social, Wrike and Genius Monkey)

• Develop new strategies to replace existing tools or enhance existing capabilities.

• Evaluate marketing processes and apply best in class tools to improve process efficiency and effectiveness.

• Prepare technical and functional evaluation of current CRM capabilities and recommend new tools or processes if needed.

• Drive the integration of AI and automation technologies.

• Train internal users on tools to achieve strategic objectives.

• Educate teams on best practices for analysis and technology by staying current on emerging marketing, GTM technologies and use cases

• Plan the extraction and use of data from tools into other systems to meet key objectives.

• Work Cross functionally with CDO, CIO, Sales, Marketing, Pricing, Finance and Client Services to ensure tools are integrated with larger Sedgwick tech stack strategy and plans.

QUALIFICATIONS

Bachelor's degree in Marketing, Business, IT, Engineering or a related field

8+ years of experience in B2B marketing technology.

Experience creating a martech vision and roadmap for a B2B company. 10+ years overall experience.

Experience leading martech transformation initiatives and driving change within a marketing organization

Experience in B2B website evaluation, lead generation, and Account-Based Marketing (ABM)

TAKING CARE OF YOU

• Career Development and promotional growth opportunities.

• A diverse and comprehensive benefits offering including medical, dental, vision, 401K, PTO and more.

The statements contained in this document are intended to describe the general nature and level of work being performed by a colleague assigned to this description. They are not intended to constitute a comprehensive list of functions, duties, or local variances. Management retains the discretion to add or to change the duties of the position at any time. #remote

Sedgwick is an Equal Opportunity Employer and a Drug-Free Workplace.

If you're excited about this role but your experience doesn't align perfectly with every qualification in the job description, consider applying for it anyway! Sedgwick is building a diverse, equitable, and inclusive workplace and recognizes that each person possesses a unique combination of skills, knowledge, and experience. You may be just the right candidate for this or other roles.

Sedgwick is the world’s leading risk and claims administration partner, which helps clients thrive by navigating the unexpected. The company’s expertise, combined with the most advanced AI-enabled technology available, sets the standard for solutions in claims administration, loss adjusting, benefits administration, and product recall. With over 33,000 colleagues and 10,000 clients across 80 countries, Sedgwick provides unmatched perspective, caring that counts, and solutions for the rapidly changing and complex risk landscape. For more, see sedgwick.com