Marketing Technologist (KMN, Media Sales & AdTech) (Remote)

Kohl's; Menomonee Falls (WI); Hybrid; USD 90,000 - 130,000; Full time

Job summary

Kohl's is seeking a Marketing Technologist to help shape the KMN strategy and capabilities across Media Sales and AdTech. You will translate business needs into clear technical requirements, document current and future state processes, and drive implementation-ready artifacts.

In this role, you will lead cross-functional workstreams, partner with teams to document dependencies, and support end-to-end capability design—from campaigns and inventory to measurement and data collaboration.

Qualifications

• Bachelor's degree in Marketing, Business, Engineering, Information Systems, Analytics or a related field.
• 2-3+ years cross-functional technology, product, operations or transformation experience.
• 2+ years RMN/AdTech or Media Monetization tech stacks experience.
• 2+ years end-to-end RMN, AdTech or media operations design/implementation experience.
• 2+ years closed-loop attribution & ROAS framework and Data Clean Room integrations.
• 2+ years Yield Management & Media Inventory Optimization experience.
• Ability to translate business needs into technology requirements and workflows.
• Working knowledge of retail media ecosystem and campaign metrics.
• Strong analytical, organizational and communication skills.

Responsibilities

• Lead KMN, Media Sales and AdTech workstreams translating business needs into requirements and outputs.
• Document current-state processes, pain points, dependencies and future-state capabilities.
• Support design and implementation of capabilities across the KMN lifecycle.
• Gather requirements for integrations among CRM/CPQ, retail media platforms, order systems and data tools.
• Analyze inventory and campaign workflows to improve automation, yield and advertiser experience.
• Support measurement, attribution and data collaboration requirements.
• Define pilot scope, success metrics, testing plans and launch-readiness materials.
• Support performance reporting including revenue, yield and operational efficiency.
• Research RMN/AdTech platforms and synthesize actionable recommendations.
• Own high-quality documentation across requirements, process maps and decision logs.

Skills

Cross-functional collaboration

Analytical thinking

Communication skills

Requirements gathering

RMN/AdTech knowledge

Campaign lifecycle knowledge

Data privacy & compliance

Documentation

Stakeholder management

Education

Bachelor's degree in Marketing, Business, Engineering, Information Systems, Analytics or a related field

Tools

CRM/CPQ

Ad servers

DSPs

Data Clean Rooms

Data warehouse platforms

BI/reporting tools

Job description

This position can be remote; however, if you reside near our offices in Menomonee Falls, WI, or New York City, NY, we request that you work onsite from Monday through Thursday, with the option to work remotely on Fridays.

About The Role

As Marketing Technologist, MarTech Strategy, Capabilities & Innovation (KMN, Media Sales & AdTech), you will support the design, delivery and evolution of Kohl's Media Network (KMN) capabilities and technology ecosystem.) You will translate business and operational needs into clear requirements, process flows, use cases and implementation-ready artifacts.

What You'll Do

• Lead assigned KMN, Media Sales and AdTech workstreams, translating business needs into requirements, process flows, user stories and decision-ready outputs
• Partner with cross-functional teams to document current-state processes, pain points, dependencies and future-state capability needs
• Support the design and implementation of capabilities across the KMN lifecycle, including media sales enablement, media planning, product catalog and rate cards, inventory management, order management, campaign setup and trafficking, activation, measurement, advertiser reporting and financial reconciliation
• Gather and document requirements for integrations among CRM/CPQ, retail media platforms, order management systems, ad servers, DSPs, third-party media channels, data platforms, clean rooms, measurement tools and advertiser-facing reporting solutions
• Analyze media inventory, order and campaign workflows to identify practical opportunities to improve automation, scalability, yield, delivery quality and advertiser experience
• Support requirements gathering and validation for closed-loop measurement, attribution, ROAS reporting, audience activation and privacy-safe data collaboration
• Contribute to the definition of pilot scope, business requirements, evaluation criteria, success metrics, testing plans and launch-readiness materials for KMN and AdTech initiatives
• Support performance reporting and value-realization measurement, including campaign delivery, revenue, utilization, yield, operational efficiency, advertiser adoption, measurement quality and incremental business impact
• Conduct research on RMN and AdTech platforms, vendors, market trends and emerging capabilities; synthesize findings into actionable implications and recommendations
• Surface dependencies, risks, tradeoffs, prioritization concerns and cross-functional impacts, and help drive timely clarity and resolution
• Own high-quality documentation across requirements, process maps, meeting outputs, research summaries, decision logs, presentations and other KMN capability artifacts
• Contribute across adjacent capability areas and evolving KMN priorities as business needs change
• Additional tasks may be assigned

Required

What Skills You Have

• Bachelor's degree in Marketing, Business, Engineering, Information Systems, Analytics or a related field
• 2-3+ years of experience supporting or leading cross-functional technology, product, operations or transformation initiatives with increasing responsibility
• 2+ years of direct experience specifically within Retail Media Networks, AdTech platforms, or Media Monetization tech stacks; core RMN/AdTech platforms (Ad Servers, RMN platforms e.g., Criteos, DSPs, Data Clean Rooms, and SF Media Cloud)
• 2+ years of relevant experience supporting or leading the design and/or implementation end-to-end RMN, AdTech or media operations capabilities
• 2+ years of relevant experience supporting or leading the design of Closed-Loop Attribution & ROAS frameworks and Data Clean Room integrations for privacy-safe audience targeting
• 2+ years of relevant experience with Yield Management & Media Inventory Optimization to support media revenue growth alongside technical delivery
• Experience translating business and operational needs into technology requirements, process flows, use cases, user stories and implementation documentation
• Working knowledge of the retail media ecosystem, including onsite, offsite and/or in-store media; campaign lifecycle; media inventory; advertiser reporting; and measurement or attribution
• Familiarity with campaign performance metrics, including delivery, ROAS, attribution, utilization and/or yield
• Strong analytical, organizational and communication skills, with the ability to work effectively across business, technical and operational teams
• Additional tasks may be assigned

Preferred

• Experience supporting RMN or AdTech platforms, including ad servers, retail media platforms such as Criteo, DSPs, order management systems, CRM/CPQ, clean rooms, data warehouse platforms and BI/reporting tools
• Experience with media planning, inventory workflows, insertion orders, campaign trafficking, third-party media activation, billing/reconciliation or revenue-recognition processes
• Experience supporting closed-loop measurement, attribution, ROAS reporting, audience activation or privacy-safe data collaboration
• Experience in a retail, e-commerce, marketplace, media, agency or technology environment